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Let’s talk about verification The little blue checkmark. That 15×15 graphic we all dream about seeing on our profiles one day – but very few us of actually understand its purpose or how it’s obtained. Since we see many questions regarding verification, let’s take a few minutes to clear up a few misconceptions. What is verification? In general, verification exists to protect and identify celebrities, journalists, companies, and other public figures. Who gets verified? This is where things get tricky, since many of the platforms that offer verification don’t spill the beans on exactly what they look for. Here are a few of the […]

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Why are my YouTube earnings so low?! Imagine the following: You spend weeks creating your latest video, hours optimizing its metadata, days marketing it, and despite it receiving a decent amount of views, the earnings are far less than you expected. You likely don’t have to imagine that scenario. You’ve lived it. We all have. Underperforming earnings are very common on YouTube, but many creators don’t know the reasons behind it. Let’s take a look at a few. Earnings are low in general Before we get into the many factors that can result in low CPMs, it’s good to point out that earnings on YouTube aren’t anything […]

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THX 4 THE FOLLOW: OUR TEAM’S FAVE HANDLES PART 3 In round 3, Lauren Dubinsky, V.P Social Strategy, and, Video Labs Director, Jordan Benedict, open up about their social habits. This week, we’re talking about re-framing the perception of women, keeping up with the latest entertainment news, and learning the truth about how hard it is to actually take care of that succulent. Lauren Dubinsky – VP, Social Strategy Preferred platform: I am most active on Twitter and Instagram. I can’t pick a favorite. That’s like being asked which of my two cats is my favorite. Favorite Handles: Young women are still misunderstood by brands and marketing teams, and love.watts and […]

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THX 4 THE FOLLOW: OUR TEAM’S FAVE HANDLES PART 2 We’re back for round 2 and this week it’s all about Instagram. McBeard co-founder and leader, Alec McNayr, lets us in on his insta habits (spoiler alert: he’s a cool dad) and V.P. of Accounts, Jenn Fisher, shares how she can find magic, even in the mundane follows. Can we get a double tap? Alec McNayr –  Founder and Leader of McBeard Preferred Platform: I love Instagram for personal posting (read: easiest way to see photos of my kids) and Twitter for tracking up-to-the-minute news and of course, comedy jokes. I also love Medium for the long reads… so much […]

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YouTube only monetizing channels with over 10k views You’ve probably heard by now, but YouTube announced last week that it is tightening up its requirements to be a part of their Partner Program. Over five years ago, YouTube opened the floodgates for more creators to participate in the program and start monetizing. This was huge, and created opportunities for all creators. Unfortunately, it also opened up opportunities for people to start abusing the system for their own financial gains. YouTube has spent those last five years fine-tuning this process, putting in place systems and processes to combat this abuse and assure that people’s content (and the money made […]

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THX 4 THE FOLLOW: OUR TEAM’S FAVE HANDLES PART 1 We are all social, all the time. And that means our leaders are too. For the next six weeks, we will profile a few influential leaders each week to learn who they are following, liking, and RTing –– on and off the clock. Two of our Vice Presidents of Accounts, Darnell Brisco and Caitlin Robertson share their favorite platforms and handles for getting up to speed industry news, know-how, and snark. Darnell Brisco, @Dbrisco “I spend the most time on Instagram and Twitter. They complement each other well in my consumption habits. Curated visuals/micro-videos vs a steady stream of constant news.” […]

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Don’t rely on YouTube to pay your bills It’s certainly been an interesting few weeks on YouTube, especially on the revenue front. We’ve heard from several creators – both in and out of the Fullscreen Creator Network, that CPMs have dropped heavily and revenue is following suit. Since it doesn’t affect everyone equally, and there are a whole slew of reasons that CPMs are dropping, we’re going to save that for another day. Today, we’re going to tackle on a harder hitting topic. Don’t expect to make money on YouTube. This statement gains more weight each and every year, and likely won’t slow up anytime soon. The fact of […]

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Let’s talk about age-restricted videos Over the last 24 hours, several creators, both in and out of the Fullscreen family, have come forward to report that some of their videos are being removed from users viewing content via the “Restricted Mode”. In an attempt to gather clarification, we reached out directly to YouTube, and while they aren’t able to reveal specifics about their algorithm, it seems that this comes down to specific metadata terms and age-restricted content. In a nutshell… Creators are finding out that some of their videos are not visible to particular audiences, specifically: “users who are logged out, are under 18 years […]

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Office Hours Recap – 3.15.17 In this week’s Office Hours, we went over – well, quite a bit, so I highly suggest you watch the video to get a grasp on all the information we discussed. But if you don’t have time, then here’s a breakdown. The mysterious case of the sub box Let’s be honest here – no one knows what’s going on with YouTube’s subscription box! So, when you’re creating content for YouTube, you need to think about the overall flow of your story. How are you grabbing the viewer’s attention in the beginning of your video and keeping them engaged throughout? Take […]

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