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Get That Sponsorship Money – But Please Disclose! With ad revenue sometimes fluctuating more than the cryptocurrency market, many content creators are turning to sponsorships to bring in a bit of extra cash – and that’s great – but it can be a risky endeavour if you’re unfamiliar with the policies. If you’re thinking about teaming up with brands to promote their products/services, here are a few tips to ensure you don’t find yourself in hot water. Disclosures, disclosures, disclosures! Many moons ago, policies were pretty relaxed when it came to disclosing your relationships with advertisers, but platforms like YouTube have since implemented new guidelines that crack down […]

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Why do you love creating videos? Roses are red, Violets are blue. YouTube is crazy, How are you? – No really! How are you? YouTube recently made yet another change to their Partner Program, which set the video world ablaze and sent the small-creator community into mass chaos! That, combined with a certain vlogger doing stupid things (what else is new), multiple Adpocalypses, and the massive amount of constant uploads to the platform, can be daunting to anyone just starting out or trying to take their channel to the next level. I myself am a small creator, so I completely understand where the frustration and animosity […]

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The Big Question: Why? The billion dollar question isn’t “What will you create?” Rather, it’s “Why will you create?” As a content creator, this should be the first question you ask yourself. “Why” is where your content begins and ends. If you look beyond social media platforms, you will find that “why” is the genesis of everything that is to be created. Why do we need this? Why should this product be sold? Why do people love certain brands? Why do fans want to watch my videos? Figuring out “Why” All successful major brands have established a “Why” statement. They have done so because […]

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More YouTube updates – what you need to know Well, it’s happened again. YouTube recently announced some substantial changes to their monetization policies that will take effect soon. Here’s a brief rundown of the changes, how this could affect you, and some ideas for moving forward with your heads up. What happened? YouTube changed the requirements that need to be met in order to monetize on the platform. If you remember, they made a change to the requirements back in April 2017 that allowed only channels with over 10K lifetime views to monetize. Well, due to continuing issues involving people taking advantage of the algorithms, abusing the platform, etc., […]

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Revive old videos using YouTube’s community features Last week YouTube expanded the rollout of their new Community tab to creators with more than 10,000 subscribers; bringing video sharing, text posts, and polls to eligible channels. Since becoming available, I started to test if a feature like this could bring life to older videos. Spoiler alert: It can. Re-share those videos! My first post reminded my subscribers of a video I published just under two months ago. I chose this video mainly because the subject matter was still fairly fresh in the minds of my audience. Looking at the view chart above, there’s definitely a bit of a […]

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Why was my video demonetized? It’s been more than 6 months since YouTube’s #adpocalypse went into effect and there are still more questions than answers. “Why did this video get flagged?” is one we see often. Only YouTube knows exactly how their algorithm works, but we did a bit of digging to better understand not only this question, but also how it impacts your long-term recovery, which you can read over on VideoInk. It’s not just metadata When you first upload a video to YouTube, the title, description, and tags will be scanned for ‘risky’ keywords. The list is not known to the public, but […]

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5 steps to rekindle your inspiration Well – summer is sadly coming to an end! Vacations are over, school has started, and the days are growing ever shorter. These gradual changes combined with everyone’s shifting schedules always leads to this weird end of the year creative rut, which chews up any inspiration and motivation you may have and spits them out into the dark nothingness of bleh. But, I’ve got you! Here are five tips on how to rekindle that lost inspiration. Stop beating yourself up Being hard and judgmental on yourself needs to stop immediately. This is a feeling that so many people go through […]

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The end of “influencer” The word “Influencer” has been tossed around the digital creator landscape so much in the past several years that it has nearly lost its meaning. It has become a meme – the decade+ creator community steers clear of its use, while the younger generation automatically attributes the word to a particular type of personality. It is embraced by hundreds of media agencies, misused by news outlets worldwide and often stated in executive meetings as a “catch-all” for the modern creator. However, the use of the word presents many dangers to the creative lifecycle and our businesses. It emphasizes a focus […]

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“Not suitable for all advertisers” We likely don’t need to tell you about YouTube’s recent monetization changes, but if you missed the news, check out these blog posts. To further clarify a video’s monetization status, YouTube rolled out additional changes this week – adding in a   yellow icon in addition to the   strikethrough. When this icon is visible, hovering over it will display the note: “Not suitable for all advertisers.” Now what does this mean? According to YouTube, the yellow icon indicates: “Videos are still eligible to earn money in YouTube Red, but will have limited or no ads because the video has […]

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