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5 tips for cracking the Instagram algorithm Instagram is growing at an incredible rate with 700 million monthly users, and over 250 million people using stories every day! These numbers provide a compelling reason to be as active as possible on the platform. And just like some of the other huge platforms that we focus on, like YouTube or Facebook, Instagram utilizes algorithms that sort and prioritize content – and where there’s an algorithm, there is a way to use it to your advantage. As we’ve dug deeper into Instagram, we are finding that there are several similarities to how it functions versus how YouTube functions. Although Instagram doesn’t […]

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How long should your YouTube video intro be? Video creators! An interesting question about video intros popped up on our Fullscreen Network Twitter account recently, which got us thinking: how long should a video intro be? How long is too long? It’s a key question because it affects audience retention and watch time, which are increasingly important on YouTube. Attention spans are falling Services like Snapchat, Instagram, and Vine have trained audiences toward ever shorter videos. And you can see the effects of this shorter attention span on YouTube too. Just a few years ago, “short-form” content on YouTube meant anywhere from 7–10 minutes. These days, the sweet […]

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Watch time takes center stage Creators! As you probably heard, YouTube Red launched last week—a new way for viewers to experience content on YouTube (including your own!) without ads.  The big change that affects creators that YouTube Red subscribers will now be able to watch your videos—as well as download them for offline viewing—without being interrupted by ads. If there are no ads, how do you make money? Two words: watch time. Watch your watch time In last week’s post, we discussed how YouTube will divide YouTube Red income among creators based on watch time. In a nutshell, the more time YouTube Red users spend […]

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What YouTube Red means for creators Fullscreen creators! Last week, YouTube outlined a new subscription service called YouTube Red that debuts later this week. YouTube has answered some questions already, but there’s still some confusion out there. So read on to learn what YouTube Red is and what it means for you. What is YouTube Red? YouTube Red is a new subscription video service from YouTube that’ll be available to U.S. consumers starting October 28. It’ll cost $9.99/month ($12.99/month if purchased through iOS), and new users will get a one-month free trial. Many YouTube users will likely just keep watching the free version of YouTube that […]

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5 ways to improve YouTube watch time Here at Fullscreen, we’re always on the lookout for tips and tricks to help our creators grow video views and income. One thing we’ve spent a lot of time exploring is watch time—the amount of time viewers actually spend watching your videos. Here are a few ways to boost it. Why watch time is important The importance of watch time—or audience retention, as it’s called in your YouTube analytics—is already well known. Videos that keep viewers watching up until the very end tend to rank better in YouTube search results, and result in higher CPMs. But with YouTube’s newly announced […]

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Drive traffic using YouTube end cards With the millions of videos uploaded to YouTube every week, how can you break through? And when you do capture an audience, how can you keep them watching for as long as possible? End cards can help! What are end cards? As the name suggests, end cards pop up at the end of your videos. They can be a powerful call to action driving your viewers to additional content that you want them to see next. This extra content can be anything from behind-the-scenes footage to older videos, other YouTube channels, or even approved merch links. Unlike YouTube’s branding intros, […]

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