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Let’s talk about verification The little blue checkmark. That 15×15 graphic we all dream about seeing on our profiles one day – but very few us of actually understand its purpose or how it’s obtained. Since we see many questions regarding verification, let’s take a few minutes to clear up a few misconceptions. What is verification? In general, verification exists to protect and identify celebrities, journalists, companies, and other public figures. Who gets verified? This is where things get tricky, since many of the platforms that offer verification don’t spill the beans on exactly what they look for. Here are a few of the […]

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THX 4 THE FOLLOW: OUR TEAM’S FAVE HANDLES PART 3 In round 3, Lauren Dubinsky, V.P Social Strategy, and, Video Labs Director, Jordan Benedict, open up about their social habits. This week, we’re talking about re-framing the perception of women, keeping up with the latest entertainment news, and learning the truth about how hard it is to actually take care of that succulent. Lauren Dubinsky – VP, Social Strategy Preferred platform: I am most active on Twitter and Instagram. I can’t pick a favorite. That’s like being asked which of my two cats is my favorite. Favorite Handles: Young women are still misunderstood by brands and marketing teams, and love.watts and […]

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Twitter flies into the Uploader! The title says it all – Twitter has come to the Fullscreen Uploader to further empower your multi-platform strategies, sitting alongside YouTube, Facebook, and Dailymotion. Multi-platform world As we’ve previously discussed, if you’re looking to grow your online presence and revenue, YouTube cannot be your only focus. Facebook and Twitter can play a major part in building up an audience on other platforms, while still driving traffic back to YouTube. Short and sweet Twitter currently limits API uploads to 160 seconds (2:40), but will soon increase that limit to 10 minutes. Regardless, attention spans are at all time lows, and if the Vine era has […]

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THX 4 THE FOLLOW: OUR TEAM’S FAVE HANDLES PART 2 We’re back for round 2 and this week it’s all about Instagram. McBeard co-founder and leader, Alec McNayr, lets us in on his insta habits (spoiler alert: he’s a cool dad) and V.P. of Accounts, Jenn Fisher, shares how she can find magic, even in the mundane follows. Can we get a double tap? Alec McNayr –  Founder and Leader of McBeard Preferred Platform: I love Instagram for personal posting (read: easiest way to see photos of my kids) and Twitter for tracking up-to-the-minute news and of course, comedy jokes. I also love Medium for the long reads… so much […]

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THX 4 THE FOLLOW: OUR TEAM’S FAVE HANDLES PART 1 We are all social, all the time. And that means our leaders are too. For the next six weeks, we will profile a few influential leaders each week to learn who they are following, liking, and RTing –– on and off the clock. Two of our Vice Presidents of Accounts, Darnell Brisco and Caitlin Robertson share their favorite platforms and handles for getting up to speed industry news, know-how, and snark. Darnell Brisco, @Dbrisco “I spend the most time on Instagram and Twitter. They complement each other well in my consumption habits. Curated visuals/micro-videos vs a steady stream of constant news.” […]

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40 #FEELS IN UNDER 40 WORDS: ALEC MCNAYR To honor Alec McNayr being named to AdAge’s 40 Under 40 list, we asked 40 employees to describe Alec in under 40 words: There’s no greater architect of creativity, culture, and care. Alec brings us into the future with every daily conversation – he inspires us to be our best and create the best for our clients. – Ashley Smith, Account Services Director You’ve empowered us to speak up when we wanted to pitch something we really believed in, defended us when our work was questioned by clients who didn’t get it, and kept spirits light through your incredible humor. […]

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Why you should be on all the video platforms Just a few years ago, the question “where do you upload your videos?” wasn’t really a thing. “YouTube” was the clear, and only answer. I think it’s fair to say that times are changing. Facebook, Twitter, Vine, Instagram – just to name a few of the larger platforms you can now upload native video to – and they all continue to improve at rapid speeds. So let me ask again, “where do you upload your videos?”. Hopefully your answer is now “everywhere!”. Facebook Video Let’s start with the elephant in the room – Facebook. While some of us old-timers know Facebook as the […]

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Branded content spotlight: Lipton #BeMoreTea Perhaps you caught stop-motion king PES collecting a few mussels on the beach recently? Or maybe it was Megan Batoon preparing her favorite summertime dish in her “Summertime TEAse” video? Both of these spots were preludes to a big creator collaboration video that showcased a real-life meet-up of social media stars coming together to enjoy a meal—all made possible by Lipton’s summertime #BeMoreTea campaign. In 2015, brands of all kinds have jumped in to branded content and influencer marketing. Today, let’s take a look at how this recent campaign came together with Lipton, Fullscreen, and several of today’s top social video creators. The […]

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McBeard joins Fullscreen I’m pleased to announce that Fullscreen has acquired L.A.–based social media studio McBeard. McBeard is a company of more than 100 copywriters, designers and strategists that creates custom content for social media platforms for clients like The Coca-Cola Company, 20th Century Fox, Sony Pictures, Mary Kay, NBC Universal, Warner Bros., Mattel, Netflix and more. McBeard has already been part of the Fullscreen family, collaborating with our teams on AT&T series @SummerBreak and SnapperHero. For years, YouTube has been the foundation of our work, and with this acquisition, we extend our creative offerings to all social channels: Facebook, Twitter, Instagram, Tumblr, […]

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