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Sponsorships

Get That Sponsorship Money – But Please Disclose! With ad revenue sometimes fluctuating more than the cryptocurrency market, many content creators are turning to sponsorships to bring in a bit of extra cash – and that’s great – but it can be a risky endeavour if you’re unfamiliar with the policies. If you’re thinking about teaming up with brands to promote their products/services, here are a few tips to ensure you don’t find yourself in hot water. Disclosures, disclosures, disclosures! Many moons ago, policies were pretty relaxed when it came to disclosing your relationships with advertisers, but platforms like YouTube have since implemented new guidelines that crack down […]

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Instagram’s new Branded Content policy Whether you’re sharing precious family moments, snapshots of a dream vacation, or your latest culinary masterpiece, Instagram is our go-to destination for social photography – and over the years, brands have also started to get involved. Some are posting natively, while many are teaming up with creators – just like you – to further spread the word about their products. However, as we saw in the early days of YouTube, sponsored content isn’t always apparent unless users include the required disclaimers within their post; and let’s be real – many do not. To help brands and creators abide by FTC’s […]

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6 things brand sponsors are looking for It seems like it was only yesterday that brand sponsors were throwing money at any YouTube creator they came across. But as the market has developed, brands—and top creators—have started choosing their sponsorship partners carefully to ensure a good fit. When we recently rolled out Influencer Plus, our new service that links creators with brands, many creators have asked us how they could qualify for brand deals. Here are a few tips to get you started. Brands are getting savvy and selective Generally, if you want brand sponsors to come knocking at your door, you’ll get more love if you create original, […]

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