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CYNOPSIS TOP WOMAN IN DIGITAL: MAUREEN POLO Oscars Shmoscars. Congrats to our very own SVP Brand Studio, Maureen Polo, who was recently named one of the Cynopsis Media’s Top Women in Digital! This annual award recognizes the most influential women in digital, marketing, advertising, social media and online content. We’re proud to see Maureen join such an impressive list of accomplished industry game changers, leaders and visionaries. Here at Fullscreen, of course, we already know how remarkable Maureen is. She’s a true industry luminary and a great colleague. She’s passionately dedicated to Fullscreen’s mission and the national branded entertainment initiatives she oversees. Her work is world-class at every level, from her team leadership […]

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5 steps to rekindle your inspiration Well – summer is sadly coming to an end! Vacations are over, school has started, and the days are growing ever shorter. These gradual changes combined with everyone’s shifting schedules always leads to this weird end of the year creative rut, which chews up any inspiration and motivation you may have and spits them out into the dark nothingness of bleh. But, I’ve got you! Here are five tips on how to rekindle that lost inspiration. Stop beating yourself up Being hard and judgmental on yourself needs to stop immediately. This is a feeling that so many people go through […]

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Are your brands swiping right? As a creator, working with brands is as much a part of the gig as anything, and when it comes to attracting brand partners, I think treating your social platforms like your dating profile is the best strategy. It’s all about making the best first impression – just like when you’re looking for that “special someone”, you know instantly if you’re attracted to that person. Brands are no different. Within seconds they form their own impression of you and what you’re all about. Let’s explore three ways you can get that special brand to swipe right on you. Post to […]

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5 tips for cracking the Instagram algorithm Instagram is growing at an incredible rate with 700 million monthly users, and over 250 million people using stories every day! These numbers provide a compelling reason to be as active as possible on the platform. And just like some of the other huge platforms that we focus on, like YouTube or Facebook, Instagram utilizes algorithms that sort and prioritize content – and where there’s an algorithm, there is a way to use it to your advantage. As we’ve dug deeper into Instagram, we are finding that there are several similarities to how it functions versus how YouTube functions. Although Instagram doesn’t […]

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Archivable Instagrams: What It Means For Your Brand In the era of crafting your personal online brand, Instagram has become the go-to vehicle through which people curate their ideal selves. Unfortunately, as a result, it is difficult for brands to encourage users to organically share their branded content on Instagram. Users are hesitant to disrupt their online identity branded content, especially when they aren’t getting those #SPON and #ad dollars. Consumers obsess over their representation via Instagram profiles, so how can brands tap into user generated content without being invasive? Two recent updates to the platform may have the answer: Interactive Stories and Archivable Posts. First of all, […]

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THX 4 THE FOLLOW: OUR TEAM’S FAVE HANDLES PART 3 In round 3, Lauren Dubinsky, V.P Social Strategy, and, Video Labs Director, Jordan Benedict, open up about their social habits. This week, we’re talking about re-framing the perception of women, keeping up with the latest entertainment news, and learning the truth about how hard it is to actually take care of that succulent. Lauren Dubinsky – VP, Social Strategy Preferred platform: I am most active on Twitter and Instagram. I can’t pick a favorite. That’s like being asked which of my two cats is my favorite. Favorite Handles: Young women are still misunderstood by brands and marketing teams, and love.watts and […]

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Instagram Stories: Filters, Hashtags, Tools, & More This morning, Instagram announced four new features for stories: face filters (like Snapchat), clickable hashtags, reverse video, and an eraser tool. We did our reading and research so you don’t have to. Here’s the full breakdown of new features, the initial response, and what it really means for social strategy. WHAT IS THE UPDATE? Face Filters: Instagram Stories now provide users with the augmented reality filters that Snapchat uses. From a butterfly crown to airbrushed makeup, IG Stories now offers the exact features as Snapchat. Clickable Hashtags: The biggest UX change, most authentic they announced this morning is the ability […]

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THX 4 THE FOLLOW: OUR TEAM’S FAVE HANDLES PART 2 We’re back for round 2 and this week it’s all about Instagram. McBeard co-founder and leader, Alec McNayr, lets us in on his insta habits (spoiler alert: he’s a cool dad) and V.P. of Accounts, Jenn Fisher, shares how she can find magic, even in the mundane follows. Can we get a double tap? Alec McNayr –  Founder and Leader of McBeard Preferred Platform: I love Instagram for personal posting (read: easiest way to see photos of my kids) and Twitter for tracking up-to-the-minute news and of course, comedy jokes. I also love Medium for the long reads… so much […]

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THE 365: WEEK OF 4/24/17 Happy anniversary! Scroll down to see what these folks have learned since starting. Hannah Montplaisir, Senior Account Manager: 1 – Be a problem-solver. Don’t just call out a problem, be a part of the solution. 2 – Push the limits. Collaboration brings creativity, and the best ideas come to life when we challenge each other to think bigger and try something new. 3 – Rock the look. Hoodies, denim & a good pair of running shoes will never go out of style. (Yes, even all together). Melissa Diaz, Account Coordinator: 1 – Always take the time to make your coworkers […]

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