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CYNOPSIS TOP WOMAN IN DIGITAL: MAUREEN POLO Oscars Shmoscars. Congrats to our very own SVP Brand Studio, Maureen Polo, who was recently named one of the Cynopsis Media’s Top Women in Digital! This annual award recognizes the most influential women in digital, marketing, advertising, social media and online content. We’re proud to see Maureen join such an impressive list of accomplished industry game changers, leaders and visionaries. Here at Fullscreen, of course, we already know how remarkable Maureen is. She’s a true industry luminary and a great colleague. She’s passionately dedicated to Fullscreen’s mission and the national branded entertainment initiatives she oversees. Her work is world-class at every level, from her team leadership […]

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Archivable Instagrams: What It Means For Your Brand In the era of crafting your personal online brand, Instagram has become the go-to vehicle through which people curate their ideal selves. Unfortunately, as a result, it is difficult for brands to encourage users to organically share their branded content on Instagram. Users are hesitant to disrupt their online identity branded content, especially when they aren’t getting those #SPON and #ad dollars. Consumers obsess over their representation via Instagram profiles, so how can brands tap into user generated content without being invasive? Two recent updates to the platform may have the answer: Interactive Stories and Archivable Posts. First of all, […]

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Instagram Stories: Filters, Hashtags, Tools, & More This morning, Instagram announced four new features for stories: face filters (like Snapchat), clickable hashtags, reverse video, and an eraser tool. We did our reading and research so you don’t have to. Here’s the full breakdown of new features, the initial response, and what it really means for social strategy. WHAT IS THE UPDATE? Face Filters: Instagram Stories now provide users with the augmented reality filters that Snapchat uses. From a butterfly crown to airbrushed makeup, IG Stories now offers the exact features as Snapchat. Clickable Hashtags: The biggest UX change, most authentic they announced this morning is the ability […]

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YES, I WORK IN SOCIAL Yes, I work in social. For those of us who do, the response we generally get from those who don’t, typically falls into one of the following: So like, PR? That’s cute I can’t believe that’s a job I hate millennials Ugh, you and every other girl on Bumble. If you’re anything like me, then, depending on your mood and competitive nature, you may proceed to explain how social is literally driving cultural change, movements, brand perceptions, and like, SALE$ . Real talk: you may want to think about how what we, social experts, do affects customer loyalty and influences […]

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CYNOPSIS MEDIA’S TOP WOMEN IN DIGITAL: CAITLIN ROBERTSON This morning, in New York City, Cynopsis Media held its third annual breakfast to honor the Top Women in Digital. The honorees are women who have excelled in digital content, marketing, advertising, online, and social media in the past year. We are proud to announce that Caitlin Robertson, Senior Director of Accounts, was among the women honored this morning. For the past three years, Caitlin has been an invaluable asset to our team. She is an effective and ethical manager, leading by example in all that she does. She values teamwork and professional development, and always pushes her employees to […]

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THE NEW NEW: WEEK OF 3/13/17 Kelly Finnerty, Executive Director of Marketing and Business Strategy: What were you doing before Fullscreen? Leading business development and client strategy for Trailer Park/Deep Focus.  What is your social platform of choice? Instagram. What is a fun fact about yourself? I played professional soccer in Argentina for River Plate. Roslyn Mers, Account Director – (GA): What were you doing before Fullscreen? I worked at Huge in Atlanta, running the AMC account. What is your social platform of choice? Instagram, Facebook. What is a fun fact about yourself? I grew up on a farm and I know every word to Paul […]

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