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Office Hours Recap – 2.15.17 Last week we tried to host the very first #OfficeHours of 2017 and to be honest, it didn’t go well! Our stream kept disconnecting and eventually we chatted for 30 minutes without anyone actually ever seeing it. It was a mess! However, with that crippling defeat still looming over us, we walked into yesterday’s stream with the courage of lions and we went live. We streamed our little hearts out. A lot of wonderful people tuned in to the first successful Fullscreen Office Hours of the year and we had some great topics to go over – so let’s recap: […]

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Black Friday on YouTube [infographic] Historically, Black Friday was a one-day shopping extravaganza, full of door-busting deals, extended shopping hours, and the occasional tug-of-war over the last remaining (suspiciously understocked) toy. In recent years, consumers have reshaped this free-for-all into a week-long event, avoiding long lines the day after Thanksgiving in favor of shopping on their own time, from the comfort of their homes. This evolution has changed the way retailers reach their customers and also transformed consumers’ buying process—inserting YouTube and mobile devices squarely into the process. Shopping research on YouTube In a recent study, 64% of people cited YouTube as the single most […]

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Promote your channel with the YouTube Fan Finder As a YouTube content creator, one of your main goals is to grow your audience—but that can be tough. Competition is fierce, and advertising your channel is pricey. Recently, YouTube rolled out a great new audience growth tool called the Fan Finder, which lets you create free TrueView InStream ads to attract new fans to your channel. Once you create the ads, YouTube targets them specifically at viewers who are likely to enjoy your content. Even better, YouTube funds the ads 100%, so you don’t have to dish out any money of your own! Let’s take a look at how the […]

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Fullscreen Launches Million Dollar Creator Fund Like many of us in Fullscreen, I began creating content before YouTube existed. I remember shooting a comedy pilot in film school about college students called Party Animals and shopping it around to multiple TV networks, hoping to nail a deal to help pay for rent. Unfortunately, I had no luck until a major network opened an online competition that offered the chance to get your pilot seen by network executives. I immediately employed help from my family, friends, and film school and began vigorously promoting the pilot through MySpace, Friendster, and all  the other cool online networks at that time. […]

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