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Are your brands swiping right? As a creator, working with brands is as much a part of the gig as anything, and when it comes to attracting brand partners, I think treating your social platforms like your dating profile is the best strategy. It’s all about making the best first impression – just like when you’re looking for that “special someone”, you know instantly if you’re attracted to that person. Brands are no different. Within seconds they form their own impression of you and what you’re all about. Let’s explore three ways you can get that special brand to swipe right on you. Post to […]

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5 tips for cracking the Instagram algorithm Instagram is growing at an incredible rate with 700 million monthly users, and over 250 million people using stories every day! These numbers provide a compelling reason to be as active as possible on the platform. And just like some of the other huge platforms that we focus on, like YouTube or Facebook, Instagram utilizes algorithms that sort and prioritize content – and where there’s an algorithm, there is a way to use it to your advantage. As we’ve dug deeper into Instagram, we are finding that there are several similarities to how it functions versus how YouTube functions. Although Instagram doesn’t […]

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Twitter flies into the Uploader! The title says it all – Twitter has come to the Fullscreen Uploader to further empower your multi-platform strategies, sitting alongside YouTube, Facebook, and Dailymotion. Multi-platform world As we’ve previously discussed, if you’re looking to grow your online presence and revenue, YouTube cannot be your only focus. Facebook and Twitter can play a major part in building up an audience on other platforms, while still driving traffic back to YouTube. Short and sweet Twitter currently limits API uploads to 160 seconds (2:40), but will soon increase that limit to 10 minutes. Regardless, attention spans are at all time lows, and if the Vine era has […]

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Don’t rely on YouTube to pay your bills It’s certainly been an interesting few weeks on YouTube, especially on the revenue front. We’ve heard from several creators – both in and out of the Fullscreen Creator Network, that CPMs have dropped heavily and revenue is following suit. Since it doesn’t affect everyone equally, and there are a whole slew of reasons that CPMs are dropping, we’re going to save that for another day. Today, we’re going to tackle on a harder hitting topic. Don’t expect to make money on YouTube. This statement gains more weight each and every year, and likely won’t slow up anytime soon. The fact of […]

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