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CYNOPSIS TOP WOMAN IN DIGITAL: MAUREEN POLO Oscars Shmoscars. Congrats to our very own SVP Brand Studio, Maureen Polo, who was recently named one of the Cynopsis Media’s Top Women in Digital! This annual award recognizes the most influential women in digital, marketing, advertising, social media and online content. We’re proud to see Maureen join such an impressive list of accomplished industry game changers, leaders and visionaries. Here at Fullscreen, of course, we already know how remarkable Maureen is. She’s a true industry luminary and a great colleague. She’s passionately dedicated to Fullscreen’s mission and the national branded entertainment initiatives she oversees. Her work is world-class at every level, from her team leadership […]

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Revive old videos using YouTube’s community features Last week YouTube expanded the rollout of their new Community tab to creators with more than 10,000 subscribers; bringing video sharing, text posts, and polls to eligible channels. Since becoming available, I started to test if a feature like this could bring life to older videos. Spoiler alert: It can. Re-share those videos! My first post reminded my subscribers of a video I published just under two months ago. I chose this video mainly because the subject matter was still fairly fresh in the minds of my audience. Looking at the view chart above, there’s definitely a bit of a […]

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CYNOPSIS MEDIA’S TOP WOMEN IN DIGITAL: CAITLIN ROBERTSON This morning, in New York City, Cynopsis Media held its third annual breakfast to honor the Top Women in Digital. The honorees are women who have excelled in digital content, marketing, advertising, online, and social media in the past year. We are proud to announce that Caitlin Robertson, Senior Director of Accounts, was among the women honored this morning. For the past three years, Caitlin has been an invaluable asset to our team. She is an effective and ethical manager, leading by example in all that she does. She values teamwork and professional development, and always pushes her employees to […]

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YouTube as a marketing platform For some creators, online video is a living. Some of the very top stars earn as much as six or seven figures each year from YouTube alone. But the vast majority of online video creators don’t make enough ad revenue to support themselves and turn content creation into a full-time job. What’s more, literally millions of new monetizable videos are uploaded to YouTube each day, so YouTube’s ad inventory is spread out further than ever before—which means some creators are seeing their ad earnings drop. So how can you use YouTube as a marketing platform to drive earnings from other […]

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5 steps to a branded video that doesn’t feel like an ad It’s brainstorming time: you’re gathered with your marketing team in a small room, an empty whiteboard leering menacingly at you. The mission: create a YouTube ad for your brand. And then someone asks the inevitable question: “How do we make this go viral?” Stop right there. The question you should be asking instead: “How can we create a video that viewers will choose to watch?” Here are a few tips to keep in mind when your brand is creating an ad for YouTube. (We define “ad” here as a video designed to be distributed through TrueView or a promotional video […]

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3 reasons to model your YouTube content after TV TV as we know it is becoming a thing of the past—but that doesn’t mean we can’t learn from its successes. The content that top YouTube creators produce is more like traditional television than you might think! Here are three established practices from TV that you can use to propel your YouTube content to greatness. Scheduled Publishing Game of Thrones. Hannibal. Dancing with the Stars. Aside from entertaining millions on a weekly basis, what do these shows have in common? Fans of these shows know exactly when new episodes air. Without a consistent schedule, fans wouldn’t know when to plop themselves on the sofa, and viewership would […]

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