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5 ways to capitalize on merch this holiday season Now that we’re all recovering from our Thanksgiving comas, the holiday season is officially upon us – and so is merch season! T-shirts, hoodies, phone cases, you name it. It’s the best time of the year for creators to promote their merchandise, and fans can’t wait to find their favorite YouTubers’ merch under the tree, beside the menorah, or wherever else. But with all this merch power comes great merch responsibility! Here are five great ways to get started this holiday season: 1. Give your audience options Yes, t-shirts are great, but not every fan is looking for one. Make sure to […]

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What is Vlogmas, and why should you do it The holiday season is officially here! It’s hard to believe 2016 is about to wrap up, and what a year it’s been! We hope it’s felt like a successful and productive year for you. Even though the end of the year is upon us, there’s still a lot to take advantage of this month. With CPMs higher than ever, Vlogmas is crazy popular during December, and we’re here to talk about all of it. Let’s jump in! Holiday CPMs are high. Take advantage! The end of the year brings some good news, and some bad news. The good news is […]

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Valentine’s Day on YouTube Depending on your perspective, Valentine’s Day can be a time of celebration with your loved ones or a day of stress, anxiety, and last-minute gift purchases. Whichever side you land on, YouTube is increasingly a go-to place for celebrating this special day. But as we’ll see below, some brands seem to be behind the times in capturing this audience’s attention. Valentine’s Day growth on YouTube Since 2009, viewership of Valentine’s Day–related YouTube content has grown by more than 600%, to nearly half a billion views per year. At the current growth rate, Valentine’s day content will eclipse 800 million views […]

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