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CYNOPSIS TOP WOMAN IN DIGITAL: MAUREEN POLO Oscars Shmoscars. Congrats to our very own SVP Brand Studio, Maureen Polo, who was recently named one of the Cynopsis Media’s Top Women in Digital! This annual award recognizes the most influential women in digital, marketing, advertising, social media and online content. We’re proud to see Maureen join such an impressive list of accomplished industry game changers, leaders and visionaries. Here at Fullscreen, of course, we already know how remarkable Maureen is. She’s a true industry luminary and a great colleague. She’s passionately dedicated to Fullscreen’s mission and the national branded entertainment initiatives she oversees. Her work is world-class at every level, from her team leadership […]

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Archivable Instagrams: What It Means For Your Brand In the era of crafting your personal online brand, Instagram has become the go-to vehicle through which people curate their ideal selves. Unfortunately, as a result, it is difficult for brands to encourage users to organically share their branded content on Instagram. Users are hesitant to disrupt their online identity branded content, especially when they aren’t getting those #SPON and #ad dollars. Consumers obsess over their representation via Instagram profiles, so how can brands tap into user generated content without being invasive? Two recent updates to the platform may have the answer: Interactive Stories and Archivable Posts. First of all, […]

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Happy Father’s Day, Fullscreen We believe that dads are more than a generic father figure needed for a backyard BBQ. To be a dad is to be a supporter, a friend, and leader and that isn’t a concept limited to men in khakis with Bud Lights who say “you know what kid.” Men you can be a dad to a dog, be a daddy, you can be whatever the hell you want. With that said, we’re celebrating some of our working dads at Fullscreen today. Check out how being a father has changed how they work annnnnnnd some of their best dad jokes. Pete Stein […]

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Crystal Surrency Joins Fullscreen This week we’re welcoming Crystal Surrency to Fullscreen’s Strategy & Insights group in Atlanta as a VP of Strategy. Crystal brings over a decade of diverse client experience with a focus on marketing strategy and digital strategy consulting, along with expertise in consumer research and extensive business case development. At Fullscreen, she will spearhead global strategy efforts as VP of Strategy. Prior to Fullscreen, she was VP of Strategy at SapientRazorfish, where she led the strategy function for the South Region. Crystal’s hiring supports two key goals for Fullscreen – to develop and deepen our capabilities in strategic consulting for […]

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THX 4 THE FOLLOW: OUR TEAM’S FAVE HANDLES PART 3 In round 3, Lauren Dubinsky, V.P Social Strategy, and, Video Labs Director, Jordan Benedict, open up about their social habits. This week, we’re talking about re-framing the perception of women, keeping up with the latest entertainment news, and learning the truth about how hard it is to actually take care of that succulent. Lauren Dubinsky – VP, Social Strategy Preferred platform: I am most active on Twitter and Instagram. I can’t pick a favorite. That’s like being asked which of my two cats is my favorite. Favorite Handles: Young women are still misunderstood by brands and marketing teams, and love.watts and […]

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Instagram Stories: Filters, Hashtags, Tools, & More This morning, Instagram announced four new features for stories: face filters (like Snapchat), clickable hashtags, reverse video, and an eraser tool. We did our reading and research so you don’t have to. Here’s the full breakdown of new features, the initial response, and what it really means for social strategy. WHAT IS THE UPDATE? Face Filters: Instagram Stories now provide users with the augmented reality filters that Snapchat uses. From a butterfly crown to airbrushed makeup, IG Stories now offers the exact features as Snapchat. Clickable Hashtags: The biggest UX change, most authentic they announced this morning is the ability […]

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THX 4 THE FOLLOW: OUR TEAM’S FAVE HANDLES PART 2 We’re back for round 2 and this week it’s all about Instagram. McBeard co-founder and leader, Alec McNayr, lets us in on his insta habits (spoiler alert: he’s a cool dad) and V.P. of Accounts, Jenn Fisher, shares how she can find magic, even in the mundane follows. Can we get a double tap? Alec McNayr –  Founder and Leader of McBeard Preferred Platform: I love Instagram for personal posting (read: easiest way to see photos of my kids) and Twitter for tracking up-to-the-minute news and of course, comedy jokes. I also love Medium for the long reads… so much […]

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YES, I WORK IN SOCIAL Yes, I work in social. For those of us who do, the response we generally get from those who don’t, typically falls into one of the following: So like, PR? That’s cute I can’t believe that’s a job I hate millennials Ugh, you and every other girl on Bumble. If you’re anything like me, then, depending on your mood and competitive nature, you may proceed to explain how social is literally driving cultural change, movements, brand perceptions, and like, SALE$ . Real talk: you may want to think about how what we, social experts, do affects customer loyalty and influences […]

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THX 4 THE FOLLOW: OUR TEAM’S FAVE HANDLES PART 1 We are all social, all the time. And that means our leaders are too. For the next six weeks, we will profile a few influential leaders each week to learn who they are following, liking, and RTing –– on and off the clock. Two of our Vice Presidents of Accounts, Darnell Brisco and Caitlin Robertson share their favorite platforms and handles for getting up to speed industry news, know-how, and snark. Darnell Brisco, @Dbrisco “I spend the most time on Instagram and Twitter. They complement each other well in my consumption habits. Curated visuals/micro-videos vs a steady stream of constant news.” […]

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