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Instagram’s new Branded Content policy Whether you’re sharing precious family moments, snapshots of a dream vacation, or your latest culinary masterpiece, Instagram is our go-to destination for social photography – and over the years, brands have also started to get involved. Some are posting natively, while many are teaming up with creators – just like you – to further spread the word about their products. However, as we saw in the early days of YouTube, sponsored content isn’t always apparent unless users include the required disclaimers within their post; and let’s be real – many do not. To help brands and creators abide by FTC’s […]

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5 tips for the new YouTuber YouTube has 1 billion users. While not all are content creators, it’s safe to say that several million are uploading consistently, with thousands of new creators joining every day. If you’re just starting out as a video creator, your first few videos will be buried among the millions of videos uploaded each week. So how can you increase your chances of being discovered amid the massive haystack that is YouTube? 1. Brand yourself early on Say two people follow you on Twitter. One has the default ‘egg’ as their profile picture; one has a well-designed image. Which are you more […]

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Developing your YouTube brand Coke. Gap. Taco Bell. All well-known brands with well-known products—but what does that mean for a YouTube creator? Creating a brand is part of creating original content. Your brand is your identity—what you show the world with your YouTube channel. Let’s say a girl named Tina watches a variety of YouTube videos daily: from fitness and health to fashion and vlogs to comedy/pranks and music. She decides, “I want to make my own channel too!” How does she begin? The urge to pick up the camera and make it up as you go along is an easy, tempting road to […]

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New branding intros for Fullscreen creators! Last year, YouTube introduced InVideo Programming, a feature that lets you place calls to action across all your Youtube videos. Initially, you had the option of including branding watermarks or featured videos as part of your InVideo Programming. But YouTube just launched a new feature: the option to add branding intros at the start of your videos! Three seconds to make an impact Currently, YouTube is restricting these intros to three seconds. That may not seem like much time. But for branding purposes, it’s more than enough to display a logo or a call to action to like or subscribe. YouTube also wants to avoid creators using this feature to display ads, sponsorships, or […]

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