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Get That Sponsorship Money – But Please Disclose! With ad revenue sometimes fluctuating more than the cryptocurrency market, many content creators are turning to sponsorships to bring in a bit of extra cash – and that’s great – but it can be a risky endeavour if you’re unfamiliar with the policies. If you’re thinking about teaming up with brands to promote their products/services, here are a few tips to ensure you don’t find yourself in hot water. Disclosures, disclosures, disclosures! Many moons ago, policies were pretty relaxed when it came to disclosing your relationships with advertisers, but platforms like YouTube have since implemented new guidelines that crack down […]

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Are your brands swiping right? As a creator, working with brands is as much a part of the gig as anything, and when it comes to attracting brand partners, I think treating your social platforms like your dating profile is the best strategy. It’s all about making the best first impression – just like when you’re looking for that “special someone”, you know instantly if you’re attracted to that person. Brands are no different. Within seconds they form their own impression of you and what you’re all about. Let’s explore three ways you can get that special brand to swipe right on you. Post to […]

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6 things brand sponsors are looking for It seems like it was only yesterday that brand sponsors were throwing money at any YouTube creator they came across. But as the market has developed, brands—and top creators—have started choosing their sponsorship partners carefully to ensure a good fit. When we recently rolled out Influencer Plus, our new service that links creators with brands, many creators have asked us how they could qualify for brand deals. Here are a few tips to get you started. Brands are getting savvy and selective Generally, if you want brand sponsors to come knocking at your door, you’ll get more love if you create original, […]

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