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Archivable Instagrams: What It Means For Your Brand In the era of crafting your personal online brand, Instagram has become the go-to vehicle through which people curate their ideal selves. Unfortunately, as a result, it is difficult for brands to encourage users to organically share their branded content on Instagram. Users are hesitant to disrupt their online identity branded content, especially when they aren’t getting those #SPON and #ad dollars. Consumers obsess over their representation via Instagram profiles, so how can brands tap into user generated content without being invasive? Two recent updates to the platform may have the answer: Interactive Stories and Archivable Posts. First of all, […]

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HOW TO USE SOCIAL MEDIA FOR CUSTOMER SERVICE Social media is quick, easy, and accessible. With its real-time nature, brands are increasingly using social media for customer service, and customers are increasingly expecting timely responses. While it makes sense, it is important to remember that customer service and social media are separate entities. Monitoring engagement is a huge part of a successful social media strategy. When it comes to customer service, it just as important to converse with those who engage negatively with your content, as it is to respond to those advocating for your brand. Companies need to tactfully interact with each person in a transparent way […]

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Talk to the world with YouTube’s new translation tools Creators! Criadores! Créateurs! Videokünstler! クリエイター! 創作者! Авторам! We thought you should know that YouTube recently released some powerful new translation tools to help you reach viewers across the globe. Here’s how (and why) to take advantage. Why translate? YouTube is truly global: 80% of YouTube traffic comes from outside the United States, and more than 60% of YouTube’s 1 billion users aren’t native English speakers. Translations help those global audiences: Discover your videos when searching in their native language Understand the content of your videos when they find them—especially when those translations are paired with captions (see below) How to […]

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Reach new fans with Facebook tagging If you haven’t jumped on the Facebook Video bandwagon yet, it’s not too late to start uploading—and uploading to Facebook definitely has its benefits! To help you along the way, here’s a great tip to attract new fans, especially if you haven’t built a big Facebook following yet. Tag Facebook Pages in your videos Chances are you post videos about a specific topic: Minecraft, Pokémon, Apple products, vegan cooking, or whatever. And a lot of those topics have official Facebook Pages. When you post a new video natively to Facebook (using the Fullscreen Uploader, of course), tagging a relevant Page […]

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5 right-now trends in influencer marketing The buzz about working with influencers for brand campaigns seems to be everywhere—but how can your brand make the most of it? Check out these five hot trends on how to make the most of a brand collaboration with digital influencers. 1. Visuals rule The world of text-based content has rapidly given way to visuals. Content like videos, emojis, GIFs, infographics, digital stickers, and images is more universally understandable across the globe—and the data prove it.  Tweets that contain images receive 18% more clicks, 89% more favorites and 150% more retweets. And brands that post videos and photos as part of […]

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Introducing Fullscreen Uploader for Facebook Video Video creators! As you know, your fans are everywhere. They spread across the globe. They follow you on countless social networks. And at Fullscreen, our mission is to empower you to grow those audiences—wherever they can be found. You’ve probably noticed that native video on Facebook is growing. Facebook now sees more than 3 billion native video views per day—65% of them on mobile devices, where your fans increasingly are spending their time. How Facebook video can help you grow You need to be where your audiences are. Yes, there are huge audiences on YouTube, and there always will be. […]

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New in your inbox: Fullscreen GO Fullscreeners! We’re bringing some more #PowerToTheCreators with a brand new newsletter, specifically for smaller creators: Fullscreen GO! It’s going out to our network for the first time this week. We’ve heard your feedback on ways to improve the Fullscreen network—especially for newer creators who have tons of potential and talent but don’t (yet!) have a big audience. Do you fall in that category? Then Fullscreen GO is for you. What’s in it for you In each issue of Fullscreen GO we’ll be naming the hottest trends that week—or that very day—for you to capitalize on in your own videos (read […]

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Shooting videos on a shoestring budget After developing your YouTube brand and designing your episodes, it’s finally time to pick up the camera and start shooting your video! If you’re like many online video creators, you probably had sticker shock when you bought your first camera. Some creators have invested hundreds—if not thousands—of dollars into quality lenses, sturdy cameras with built-in microphones, tripods, lighting, green screens, and so on. And the quality shows in their videos. The good news? There are ways to cut corners when you’re shooting videos on a budget. Bargain vendors First, keep in mind that Fullscreen creators get an exclusive discount on […]

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How to write, design, and schedule a YouTube episode So you’re an online video creator. After thinking about and deciding on what your YouTube “brand” will be, it’s time to pick up the camera and start filming, right? Not quite yet! Chances are you should do a little more prep beforehand: first, by writing what the content of each video, or episode, will be. Plot out your episode Unless your video is a short film (or animated short), a traditional “script” probably won’t apply. But the concept of storytelling does still apply. Whether your focus is fitness, gaming, music, or something else, think of each video you make as […]

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