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Revive old videos using YouTube’s community features Last week YouTube expanded the rollout of their new Community tab to creators with more than 10,000 subscribers; bringing video sharing, text posts, and polls to eligible channels. Since becoming available, I started to test if a feature like this could bring life to older videos. Spoiler alert: It can. Re-share those videos! My first post reminded my subscribers of a video I published just under two months ago. I chose this video mainly because the subject matter was still fairly fresh in the minds of my audience. Looking at the view chart above, there’s definitely a bit of a […]

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5 ways to capitalize on merch this holiday season Now that we’re all recovering from our Thanksgiving comas, the holiday season is officially upon us – and so is merch season! T-shirts, hoodies, phone cases, you name it. It’s the best time of the year for creators to promote their merchandise, and fans can’t wait to find their favorite YouTubers’ merch under the tree, beside the menorah, or wherever else. But with all this merch power comes great merch responsibility! Here are five great ways to get started this holiday season: 1. Give your audience options Yes, t-shirts are great, but not every fan is looking for one. Make sure to […]

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New Features Coming to Twitch Streaming has become an essential part of running a digital content creation business online, and Twitch’s platform is at the forefront of the broadcasting world. Traditionally, Twitch has been geared towards gamers, but it’s very quickly becoming a platform for a wide range of broadcasters. At this year’s TwitchCon, they took to the stage and announced some exciting new features that will be available by the end of this year. Here are a few of the highlights. Stream summary: Creators want to know how their stream went after it ends and starting in November, Stream Summary makes that a reality. […]

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Why was my video demonetized? It’s been more than 6 months since YouTube’s #adpocalypse went into effect and there are still more questions than answers. “Why did this video get flagged?” is one we see often. Only YouTube knows exactly how their algorithm works, but we did a bit of digging to better understand not only this question, but also how it impacts your long-term recovery, which you can read over on VideoInk. It’s not just metadata When you first upload a video to YouTube, the title, description, and tags will be scanned for ‘risky’ keywords. The list is not known to the public, but […]

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5 steps to rekindle your inspiration Well – summer is sadly coming to an end! Vacations are over, school has started, and the days are growing ever shorter. These gradual changes combined with everyone’s shifting schedules always leads to this weird end of the year creative rut, which chews up any inspiration and motivation you may have and spits them out into the dark nothingness of bleh. But, I’ve got you! Here are five tips on how to rekindle that lost inspiration. Stop beating yourself up Being hard and judgmental on yourself needs to stop immediately. This is a feeling that so many people go through […]

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Are your brands swiping right? As a creator, working with brands is as much a part of the gig as anything, and when it comes to attracting brand partners, I think treating your social platforms like your dating profile is the best strategy. It’s all about making the best first impression – just like when you’re looking for that “special someone”, you know instantly if you’re attracted to that person. Brands are no different. Within seconds they form their own impression of you and what you’re all about. Let’s explore three ways you can get that special brand to swipe right on you. Post to […]

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The end of “influencer” The word “Influencer” has been tossed around the digital creator landscape so much in the past several years that it has nearly lost its meaning. It has become a meme – the decade+ creator community steers clear of its use, while the younger generation automatically attributes the word to a particular type of personality. It is embraced by hundreds of media agencies, misused by news outlets worldwide and often stated in executive meetings as a “catch-all” for the modern creator. However, the use of the word presents many dangers to the creative lifecycle and our businesses. It emphasizes a focus […]

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Instagram’s new Branded Content policy Whether you’re sharing precious family moments, snapshots of a dream vacation, or your latest culinary masterpiece, Instagram is our go-to destination for social photography – and over the years, brands have also started to get involved. Some are posting natively, while many are teaming up with creators – just like you – to further spread the word about their products. However, as we saw in the early days of YouTube, sponsored content isn’t always apparent unless users include the required disclaimers within their post; and let’s be real – many do not. To help brands and creators abide by FTC’s […]

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Keeping your passwords air tight Hacking. It happens. And when it does it can be brutal. Whether it’s your bank, credit card, or your digital accounts, hacking creates a mess for anyone falling victim to it. To help you out, we’ve worked up this short blog post to give you some tips on how to reduce your chances at getting hacked, and if you do get hacked, how to resolve it as quickly as possible. Don’t go phishing Phishing emails have been around forever, but they’re beginning to look as legit as the official ones. Whenever you receive an email that requests any sort of […]

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