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The Power of the Connected Generation [Infographic] Much is made about generational differences and their implications for marketers. Generation X, the children of the Baby Boomers, spurred economic and population growth throughout the 1970s, 1980s, and 1990s, buoyed by manufacturing and technological expansion. Their children—today’s teens and the tail end of the millennial generation—have morphed into the connected generation, or Gen C for short. Gen C is more about a mindset than a specific age group: they’re the population who are glued to their smartphones—devices so advanced that each smartphone probably could’ve powered the Apollo 11 moon landing on its own. Marketers have no choice but to […]

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Earned Media Through TrueView [Infographic] It’s the bane of any YouTube viewer’s existence: you click on a link to that new viral video your friend sent, only to be served with a nonskippable ad that you’re forced to watch. Enter TrueView: an ad format that allows viewers to choose to skip the ad after five seconds. Advertisers pay for this view only when the viewer clicks the ad or watches 30 seconds or more—a “true” view. In the age of on-demand and DVR, forcing ads on viewers is no longer in vogue. And that’s where TrueView comes in. Have you seen the viral “First Kiss” video? Of course you have—and […]

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The Power of YouTube for Brands [Infographic] Pop quiz: name the top three social networks that companies ask you to visit for more information at the end of TV commercials. Most people will probably list Facebook and Twitter, but how many people mention YouTube in that mix? They should. Aside from being the world’s second-largest search engine (Google is #1), YouTube is one of the most vibrant social networks on Earth, with more than a billion monthly active users. And with viewers watching more than 6 billion hours of YouTube content each month—almost one hour per person on the planet—how can any brand afford not to have […]

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O2L + MTV Demonstrate the Power of Fullscreen Stars On April 13, 2014, Our2ndLife (O2L) took to the red carpet as the official social correspondents of the 2014 MTV Movie Awards. As first reported in Variety, O2L’s relationship to the awards was more akin to a partnership than a casual one-off. In a first-of-its-kind deal between digital talent and a major US cable network, O2L announced the Movie Awards nominees on linear cable, as well as across Twitter, announcing the Social Media category exclusively across their social accounts (previously, MTV traditionally gave this category to a news outlet as an exclusive). From the initial nominee announcements up through the […]

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Build your YouTube toolbox YouTube is already a popular destination for brands to host content: the 100 top brands have posted a combined 258,000 videos, driving 9.5 billion video views. But many brands are just scratching the surface of what’s available on YouTube, using it merely as a video hosting platform and missing out on the opportunity to cultivate a community or capitalize on SEO. After all, YouTube is also the world’s second largest search engine (behind Google). Fullscreen’s Channel+ team has been working with the world’s top brands for more than two years, creating and growing thriving YouTube communities. At the same time, […]

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How brands build subscriber bases Every brand knows it should be on YouTube: billions of visitors and viewing minutes are hard to dispute. But how your brand should be on YouTube is a tougher question, especially when you’re faced with the proposition of driving subscriptions to your channel. How can your brand grow its YouTube presence while staying authentic and (ultimately) driving sales? It’s easy to point to Red Bull and Old Spice as examples of brands winning on YouTube. It’d be great if everyone’s brand could organize a free fall from the stratosphere or have Terry Cruz and his prodigious chest burst through a bathroom wall holding their […]

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Channel+: We’re doing more for brands! We’ve always been committed to helping brands broaden their footprint on YouTube. That’s why we’re excited to announce the formal launch of our Channel+ service, offering personalized consulting and a bunch of new features to help our partners energize their YouTube strategy by driving and engaging audiences across the platform. Channel+ has been a service under the Fullscreen umbrella for two years but is now a dedicated business division. In addition to our enterprise-level concierge, we offer a premier asset management and protection service, Total ID, and access to a brand dashboard tailored for digital marketers to gain insights on view trends, […]

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