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5 steps to a branded video that doesn’t feel like an ad It’s brainstorming time: you’re gathered with your marketing team in a small room, an empty whiteboard leering menacingly at you. The mission: create a YouTube ad for your brand. And then someone asks the inevitable question: “How do we make this go viral?” Stop right there. The question you should be asking instead: “How can we create a video that viewers will choose to watch?” Here are a few tips to keep in mind when your brand is creating an ad for YouTube. (We define “ad” here as a video designed to be distributed through TrueView or a promotional video […]

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Word-of-Mouth Advertising on YouTube [Infographic] Every brand knows the most effective and elusive marketing technique is word-of- mouth. But it’s hard to generate. A brand can spend years building a powerful campaign (if they ever get there at all), devoting countless hours and dollars to finding the platform that delivers a positive ROI and, with luck, some word-of-mouth icing on top. On YouTube, word-of-mouth marketing is commonly referred to as an earned view—and you might be surprised to learn the best way to create it. YouTube content ads drive earned views It may sound counterintuitive, but one of the easiest ways to jumpstart earned viewership […]

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7 of Fullscreen’s Must-See Vine Stars In 2012, Twitter took a gamble on an emerging the social media platform Vine. Fast-forward two years, and we see that gamble has paid off. Vine stands firmly poised as a major player in the ever-evolving world of social today. In the blink of an eye, Vine has amassed a community of more than 40 million users. [inlinetweet prefix=”” tweeter=”” suffix=””] It’s estimated that five Vines are tweeted every second[/inlinetweet]! Just as on any healthy social media community, major influencers have surfaced on Vine, gaining the attention of both viewers and brands. You knew that Fullscreen represents today’s best online video talent—but […]

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Getting over the 1,000-subscriber hurdle [infographic] Here at Fullscreen we have access to a lot of YouTube data. This week, we looked at the data with a question in mind: is there a subscriber “hurdle” a channel can pass that acts as a tipping point toward accumulating more views and subscribers? An observable point where views and subscribers start to snowball? As anyone who’s started a YouTube channel from scratch can attest, gaining views and subscribers is hard work. But what if there were in fact a tipping point? Using a Fullscreen tool called Engine, we analyzed 1 million channels over the course of 30 days […]

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The Power of the Connected Generation [Infographic] Much is made about generational differences and their implications for marketers. Generation X, the children of the Baby Boomers, spurred economic and population growth throughout the 1970s, 1980s, and 1990s, buoyed by manufacturing and technological expansion. Their children—today’s teens and the tail end of the millennial generation—have morphed into the connected generation, or Gen C for short. Gen C is more about a mindset than a specific age group: they’re the population who are glued to their smartphones—devices so advanced that each smartphone probably could’ve powered the Apollo 11 moon landing on its own. Marketers have no choice but to […]

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Earned Media Through TrueView [Infographic] It’s the bane of any YouTube viewer’s existence: you click on a link to that new viral video your friend sent, only to be served with a nonskippable ad that you’re forced to watch. Enter TrueView: an ad format that allows viewers to choose to skip the ad after five seconds. Advertisers pay for this view only when the viewer clicks the ad or watches 30 seconds or more—a “true” view. In the age of on-demand and DVR, forcing ads on viewers is no longer in vogue. And that’s where TrueView comes in. Have you seen the viral “First Kiss” video? Of course you have—and […]

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The Power of YouTube for Brands [Infographic] Pop quiz: name the top three social networks that companies ask you to visit for more information at the end of TV commercials. Most people will probably list Facebook and Twitter, but how many people mention YouTube in that mix? They should. Aside from being the world’s second-largest search engine (Google is #1), YouTube is one of the most vibrant social networks on Earth, with more than a billion monthly active users. And with viewers watching more than 6 billion hours of YouTube content each month—almost one hour per person on the planet—how can any brand afford not to have […]

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O2L + MTV Demonstrate the Power of Fullscreen Stars On April 13, 2014, Our2ndLife (O2L) took to the red carpet as the official social correspondents of the 2014 MTV Movie Awards. As first reported in Variety, O2L’s relationship to the awards was more akin to a partnership than a casual one-off. In a first-of-its-kind deal between digital talent and a major US cable network, O2L announced the Movie Awards nominees on linear cable, as well as across Twitter, announcing the Social Media category exclusively across their social accounts (previously, MTV traditionally gave this category to a news outlet as an exclusive). From the initial nominee announcements up through the […]

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Build your YouTube toolbox YouTube is already a popular destination for brands to host content: the 100 top brands have posted a combined 258,000 videos, driving 9.5 billion video views. But many brands are just scratching the surface of what’s available on YouTube, using it merely as a video hosting platform and missing out on the opportunity to cultivate a community or capitalize on SEO. After all, YouTube is also the world’s second largest search engine (behind Google). Fullscreen’s Channel+ team has been working with the world’s top brands for more than two years, creating and growing thriving YouTube communities. At the same time, […]

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