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How millennials eat their food (content) Hungry for inspiration, millennials are eating up food content on YouTube. They aren’t just looking for recipes either—food videos are actually driving them to purchase. Millennials and branded food content In new research by Google, millennials are engaging with food content at an amazing rate: YouTube has seen 280% growth in food channel subscriptions over the past year. And this isn’t limited to recipes and cooking tips. Millennials are also looking for entertainment and inspiration. 69% of millennial men watch branded food content solely for enjoyment, with popular food shows and personalities their primary focus. Meanwhile, 3 out of 4 […]

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Brands, YouTube, and the 2014 FIFA World Cup Soccer fan or not, you have to respect the digital power of the FIFA World Cup. The world’s largest sporting event doesn’t just capture the globe’s attention every four years—it takes it prisoner. The World Cup on Google and YouTube According to Google, more soccer-related searches are made during the World Cup than the Olympics, the Super Bowl, and the Tour de France combined. ESPN reported more than 30 million hours of streamed content through its Watch ESPN app, making the World Cup the most streamed sporting event in US history. And it’s not just fans that are taking notice: […]

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The power of the second screen [infographic] You find yourself on the couch after a long day at work. You have your favorite show on TV and your phone planted firmly in your hand, catching up on Instagram. One ear is listening to SportsCenter highlights while the other is hearing the latest viral baby goat scream on Vine. Sounds familiar, right? For nearly 50 million Americans, this second-screen experience is second nature. But is this behavior a boon or a bust for broadcasters? According to Google, the second-screen experience is quickly becoming the preferred method of extending television consumption beyond broadcast time slots. In a recent study, […]

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Getting Gen C to the box office [infographic] The Monday after The Fault in Our Stars destroyed Edge of Tomorrow at the box office, the web was abuzz trying to explain how and why this “little movie that could” beat out Tom Cruise. The answer lies in the perfect storm of the hugely successful book, the dedicated social following amassed by author John Green, and savvy Gen C marketing executed by 20th Century FOX. When John Green isn’t writing or promoting teen tearjerkers, he and his brother Hank are busy educating their two million YouTube subscribers on net neutrality, the Central African Republic, and how to make cinnamon […]

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Priming your brand’s YouTube channel for success Q: What do the graphs below represent? A: A channel primed to grow exponentially upon releasing a viral video. Many YouTube channels—creators and brands alike—struggle to reap the benefits of a “viral” video. The individual video performs extremely well, but the channel fails to take advantage of that breakout hit to grow its subscriber base, and viewers never watch another video on the channel. After the release of MisterEpicMann‘s infamous ‘How Animals Eat Their Food’, on April 8, 2013, the channel’s total views increased from 3.4M to 123M in the span of 30 days (from April 7, 2013 to May 7, 2013)—and subscribers […]

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5 steps to a branded video that doesn’t feel like an ad It’s brainstorming time: you’re gathered with your marketing team in a small room, an empty whiteboard leering menacingly at you. The mission: create a YouTube ad for your brand. And then someone asks the inevitable question: “How do we make this go viral?” Stop right there. The question you should be asking instead: “How can we create a video that viewers will choose to watch?” Here are a few tips to keep in mind when your brand is creating an ad for YouTube. (We define “ad” here as a video designed to be distributed through TrueView or a promotional video […]

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Word-of-Mouth Advertising on YouTube [Infographic] Every brand knows the most effective and elusive marketing technique is word-of- mouth. But it’s hard to generate. A brand can spend years building a powerful campaign (if they ever get there at all), devoting countless hours and dollars to finding the platform that delivers a positive ROI and, with luck, some word-of-mouth icing on top. On YouTube, word-of-mouth marketing is commonly referred to as an earned view—and you might be surprised to learn the best way to create it. YouTube content ads drive earned views It may sound counterintuitive, but one of the easiest ways to jumpstart earned viewership […]

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7 of Fullscreen’s Must-See Vine Stars In 2012, Twitter took a gamble on an emerging the social media platform Vine. Fast-forward two years, and we see that gamble has paid off. Vine stands firmly poised as a major player in the ever-evolving world of social today. In the blink of an eye, Vine has amassed a community of more than 40 million users. [inlinetweet prefix=”” tweeter=”” suffix=””] It’s estimated that five Vines are tweeted every second[/inlinetweet]! Just as on any healthy social media community, major influencers have surfaced on Vine, gaining the attention of both viewers and brands. You knew that Fullscreen represents today’s best online video talent—but […]

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Getting over the 1,000-subscriber hurdle [infographic] Here at Fullscreen we have access to a lot of YouTube data. This week, we looked at the data with a question in mind: is there a subscriber “hurdle” a channel can pass that acts as a tipping point toward accumulating more views and subscribers? An observable point where views and subscribers start to snowball? As anyone who’s started a YouTube channel from scratch can attest, gaining views and subscribers is hard work. But what if there were in fact a tipping point? Using a Fullscreen tool called Engine, we analyzed 1 million channels over the course of 30 days […]

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