The well-traveled YouTube [infographic]
In search of adventure and advice, potential travelers are flocking to YouTube to watch travel content. According to a recent study by Google, travel content viewership is at an all-time high, increasing 118% year over year. But how has travel content viewership skyrocketed? Traveling curiosity Two-thirds of U.S. consumers watch travel content when considering and planning travel, so YouTube is prime destination for travel brands to connect with potential customers. When searching for travel content, consumers focus on destinations, attractions, or travel research—these make up 88% of all travel searches. The most successful travel content, surprisingly, is not user-generated content—it’s […]
More