Facebook video for brands 101
Native video has expanded across a number of different platforms recently, and one of the most significant developments was Facebook‘s release of a native video player in 2014. Facebook native videos now look much better in the News Feed than embedded links to external videos do, which has discouraged brands from publishing such embedded links on their Facebook pages. This change has disrupted the traditional model of distributing YouTube videos to Facebook, forcing brands to develop strategic cross-platform approaches. Why Facebook video? With 1.4 billion monthly active users, Facebook is a huge force. And its release of a native video […]
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