BlogThe latest for Creators, Brands, and Fans

Search Results for:
Brand Thinking

WHY IDENTITY BRAND CONVENTIONS ARE A MUST ATTEND FOR BRANDS AKA: WHY RTX IS MY FAVORITE CON Fullscreen’s sister brand, Rooster Teeth, is just a few days away from hosting their annual mega-event RTX Austin — and the energy is electric. How could it not be when everyone is building sets, triple checking schedules, loading in activations, and prepping episodes and trailer premieres for the throngs of attendees who will soon descend on downtown Austin? If you don’t know about RTX – it’s ok, let me explain both what it is and why it’s an essential event for everyone including Rooster Teeth fans, marketers, and anyone who wants to see […]

More

THE CREATOR’S JOURNEY: MASTERING THE ART OF AUTHENTIC DIGITAL CREATIVITY Every day, we see traditional celebs (ahem, Will Smith, Chrissy Teigen, we mean you) trying to master the art of being a digital creator. Yes, that’s right, we said art. And fans of digital creators agree. In our recent study, Influence by the Numbers, we asked followers of social media influencers why they think digital creators are creating content. Fifty-one percent believe that digital creators are doing it for self-expression and creativity, compared to only 39% who felt the same for traditional celebrities. We view digital creators as artists who use social platforms as their canvases. As in all types […]

More

FULLSCREEN 411: IGTV Why We’re Tuning in to IGTV Recently, Instagram launched a long-form video app called IGTV. Unlike OG Instagram, content length is no longer an issue — some creators are even able to make 60-minute videos. Don’t want to download another app? Don’t worry — IGTV content is also available on the native Instagram app. Here’s the lowdown… HOW IT WORKS: Like Facebook, Instagram autoplays content from people you follow or content curated from an algorithm based on viewing habits and interests. Users can swipe down through videos or swipe up to the browse tab, where they can find videos from […]

More

FULLSCREEN 411: FACEBOOK WATCH Why Facebook Watch is on Our Radar It’s been six months since the launch of Facebook Watch, a video ecosystem within Facebook built for episodic shows, both live and on demand. With season 2 pickups of original shows already underway, pre-roll ads likely coming in Q2 of this year, and lots of love from Facebook’s ever-changing algorithm, it’s no surprise that brands, publishers, and creators alike are eager to learn more. At Fullscreen, we are working with partners to provide distribution and programming strategy for Facebook Watch. We’re helping partners grow their video audiences on Facebook by leveraging platform expertise […]

More

Influence by the Numbers: The Lowdown on Who’s Really Influential Online Details matter – especially when it comes to influencer marketing. The ever-evolving space is hyper-nuanced and can’t be oversimplified into a few vanity metrics like the number of subscribers or views. However, as an industry, we constantly wrestle with how to quantify the perplexingly intangible notion of influence into something tangible. In a world where everyone can be an influencer, how do we know who really has the power to change our minds, shift our hearts, and drive us to action? To uncover the answers, we partnered with leading social intelligence and analytics platform Shareablee in fall 2017, to figure […]

More

Intensity as the Third Dimension: Looking Beyond Reach and Frequency to Measure the True Impact of Branded Content Reach and frequency – these are the industry’s comfort metrics. Unfortunately, when things get too comfortable, we get stuck. As an industry, we’ve been stuck in an old-school way of measuring a new frontier of entertainment that is moving outside of our living rooms and into our hands. Year over year, we see mass media dwindle as people have not only more choice about what they want to watch, but also where, when, and how they watch it. Gone are the days of constantly hammering brand messaging without consumers skipping, avoiding and tuning it all out. However, branded content provides […]

More

Inside Jokes: The New Love Language for Brands Why is it so easy to fall back into a routine when you’re with your best friend? Whether it’s been a day, or even years since you last saw them, what is it about the friendship that makes it just click? At the core, it’s the shared experiences, unique to you and your friend, that have had a profound impact on your lives and make your relationship feel familiar and easy. This impact surfaces in the form of inside jokes threaded throughout the conversation via small anecdotes, tidbits, and memories only you and your friend understand. They bring you closer […]

More

Break free from platforms – own your own data The ever changing social media landscape and the importance of owning your own data and relationships. Online interactions between creators, artists, and brands have been dominated over the years by a multitude of third parties (social networks). Now don’t get me wrong, social media is a fantastic way of distributing content and growing a following, and at times, making a good chunk of change. However, relying purely on social media to build a direct and meaningful relationship with your audience for the long-term is becoming increasingly harder…and more expensive. As social media changes, NOW is the time to own the direct relationships […]

More

Curious About Millennial Minds? We’ve Got the Inside Scoop… Fullscreen’s Marketing Research Community TBH Collects Authentic Consumer Insights for Brands Here at Fullscreen, we’ve got access to a massive group of digital-first consumers. That’s because we’re fam to thousands of digital influencers, including the insanely popular gamers and colorful personalities at Rooster Teeth. And every one of them boasts tons of engaged followers who respond in seconds with a comment,  😊😂❤👍😝😲✌ and share on their latest post.   The thing about engaged, social-first followings is they have lots to say about brands too. While we’ve already heard an earful (which has helped inform brand strategies and creative), we think […]

More