CampaignUniversal
Ouija Wheres
Kian.

3

Custom Videos

30.5

Social Impressions

5MM+

Video Views

1K

Fans Came to the Haunted House

Campaign Goal.

Generate excitement and social conversation around the launch of Universal's feature film Ouija.

Summary.

Fullscreen executed a massive stunt staging the disappearance of a major social influencer and activating his fans to help find him through #OuijaWheresKian. The campaign culminated at a haunted house where fans “found” Kian and engaged with Ouija on site.

It absolutely met our expectations, and it was the right execution creatively.

– Doug Neil

EVP of Digital Marketing