Monster High.




Subscriber Lift In 2 Days


Video Views


Video On YouTube At Launch


Create awareness of Monster High's YouTube presence through hero content and influencer amplification.

Our Work.

Fullscreen and Mattel “monsterfied” social stars Megan Nicole, Ricky Dillon, Andrea Russett, Miranda Ibañez, and Charisma Star. This #ScreamTeam recorded a music video that encouraged viewers to embrace their inner “freaky flaws” while bringing traffic to the Monster High channel.

The Monster High campaign was an amazing success for Mattel. By activating the unique influencer program, we were able to authentically drive massive brand awareness and relevance in the digital space. The Fullscreen team were amazing partners, bringing a high level of energy and enthusiasm to the project.

– Mondona Akhaven

EVP of Digital Marketing