CampaignMattel
Monster High.

5

Influencers

10%

Subscriber Lift In 2 Days

20MM+

Video Views

#1

Video On YouTube At Launch

Campaign Goal.

Create awareness of Monster High's YouTube presence through hero content and influencer amplification.

Summary.

Fullscreen and Mattel “monsterfied” social stars Megan Nicole, Ricky Dillon, Andrea Russett, Miranda Ibañez, and Charisma Star. This #ScreamTeam recorded a music video that encouraged viewers to embrace their inner “freaky flaws” while bringing traffic to the Monster High channel.

The Monster High campaign was an amazing success for Mattel. By activating the unique influencer program, we were able to authentically drive massive brand awareness and relevance in the digital space. The Fullscreen team were amazing partners, bringing a high level of energy and enthusiasm to the project.

– Mondona Akhaven

EVP of Digital Marketing