CampaignGE: Global Rescue

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Campaign Goal.

Drive organic viewership and subs to GE’s YouTube channel by creating engaging content around advanced manufacturing technologies.

Summary.

Fullscreen teamed up with GE and The Slow Mo Guys for a three-part series harnessing the power of slow-motion video. The series drove the greatest week-long subscription growth on GE’s channel to date.

One of YouTube's top global ads in 2014.

– GE