CampaignRooster Teeth
Day Of Doom

58.7M+

total impressions

6.3M+

video views

103K+

likes

16.2K+

shares

Challenge.

Manage an opportunity with Bethesda Softworks to raise awareness and create excitement about the release of Bethesda’s DOOM through management of a livestream of DOOM gameplay.

SOLUTION.

The tagline for the event was #FIGHTLIKEHELL, so we partnered four pro-athletes with four gaming influencers to face off in the ultimate video game tournament livestreamed on the Rooster Teeth YouTube Gaming channel. We launched the campaign with a YouTube collaboration, built hype through social chatter, produced a live tournament through a partnership between RT and Fullscreen, and kept the momentum going through a recap video highlighting the best moments with commentary from the influencers and athletes.

IMPACT.

The Day of DOOM tournament was the best performing livestream within the Rooster Teeth network with peak concurrent views at 45K––an impressive number even outside the Rooster Teeth ecosystem.