CampaignVideo Labs : A&E

77%

increase in
organic viewership (1yr)

88%

increase in overall
number of engagements (1yr)

70%

increase in minutes
watched (1yr)

55%

increase in
subscribers (1yr)

Challenge.

Overcome the audience shift away from traditional TV viewership and help the brand stay relevant on YouTube. Build communities across all A&E YouTube properties, with viewership and increased subscribers as main KPIs.

SOLUTION.

To maximize discoverability and viewership, we implemented and continue to implement optimization best practices and utilize a consistent social video distribution strategy on all A&E YouTube properties. We deliver daily, weekly, monthly, and campaign-specific reporting that gives the client constant feedback and helps evolve strategies based on data. We also curate playlists, optimize metadata, and utilize cross-promotion strategies across all A&E properties. Our team repurposes A&E content to create mashups and quizzes, which contributes to a consistent release schedule––a key to building a loyal and engaged subscriber base.

IMPACT.

"Fullscreen’s development of our YouTube channels has exceeded our expectations. They continue to be an invaluable resource and a pleasure to work with."

Joshua Mapes, Manager

Digital Content Strategy, A+E Networks