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Watch time takes center stage Creators! As you probably heard, YouTube Red launched last week—a new way for viewers to experience content on YouTube (including your own!) without ads.  The big change that affects creators that YouTube Red subscribers will now be able to watch your videos—as well as download them for offline viewing—without being interrupted by ads. If there are no ads, how do you make money? Two words: watch time. Watch your watch time In last week’s post, we discussed how YouTube will divide YouTube Red income among creators based on watch time. In a nutshell, the more time YouTube Red users spend […]

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What YouTube Red means for creators Fullscreen creators! Last week, YouTube outlined a new subscription service called YouTube Red that debuts later this week. YouTube has answered some questions already, but there’s still some confusion out there. So read on to learn what YouTube Red is and what it means for you. What is YouTube Red? YouTube Red is a new subscription video service from YouTube that’ll be available to U.S. consumers starting October 28. It’ll cost $9.99/month ($12.99/month if purchased through iOS), and new users will get a one-month free trial. Many YouTube users will likely just keep watching the free version of YouTube that […]

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5 ways to improve YouTube watch time Here at Fullscreen, we’re always on the lookout for tips and tricks to help our creators grow video views and income. One thing we’ve spent a lot of time exploring is watch time—the amount of time viewers actually spend watching your videos. Here are a few ways to boost it. Why watch time is important The importance of watch time—or audience retention, as it’s called in your YouTube analytics—is already well known. Videos that keep viewers watching up until the very end tend to rank better in YouTube search results, and result in higher CPMs. But with YouTube’s newly announced […]

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Reach new fans with Facebook tagging If you haven’t jumped on the Facebook Video bandwagon yet, it’s not too late to start uploading—and uploading to Facebook definitely has its benefits! To help you along the way, here’s a great tip to attract new fans, especially if you haven’t built a big Facebook following yet. Tag Facebook Pages in your videos Chances are you post videos about a specific topic: Minecraft, Pokémon, Apple products, vegan cooking, or whatever. And a lot of those topics have official Facebook Pages. When you post a new video natively to Facebook (using the Fullscreen Uploader, of course), tagging a relevant Page […]

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An easy trick for better video titles For many creators, the biggest challenge is coming up with a new, compelling video idea every week. But for some, the hard part is coming up with a video title that helps you get discovered in search results. Fortunately, a clever trick can help you figure out what audiences are searching for in the YouTube search box! A good chunk of your video’s views will come from YouTube search—sometimes even more views than you get from your subscribers. If you’re unsure how exactly to word your title, just do a YouTube search on the topic that your video covers. It’s […]

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Canadian Creators: CBC | Fullscreen Wants You! Are you a Canadian YouTuber with a playlist of awesome, original videos? Have you ever thought about television? Do you want your content to reach millions more Canadians? Then CBC’s incredible new partnership with Fullscreen is big news–and it could be big for you. CBC is launching an online network designed to put give all content makers more exposure, more opportunities and hopefully even more fans.   The Next Generation of Content Creators “This deal is about working with the next generation of content creators,” says Paul McGrath, Director of Digital Content at CBC. “Put it this way, on the tenth […]

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4 tips for your holiday marketing planning A constant barrage of back-to-school photos on Facebook means autumn is here. If you’re a marketer, your holiday budget has likely been set aside for many months. But trends are lightning fast nowadays, and our social audience behavior’s has changed since then. So keep in mind these four up-to-the-minute tips as you ramp up your holiday marketing planning into the fall and beyond. 1. Think beyond TV In the second quarter of 2015, the 13 largest pay TV providers in the US (which account for about 95% of the market) saw a net loss of 470,855 subscribers—the biggest quarterly drop ever. […]

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A new stage We’re working on something exciting here at Fullscreen and it’s time to let people know more about it. We are working on a new premium entertainment service that we believe will bridge the gap between social media and television for youth audiences. Fullscreen is committed to cultivating new voices who are capturing the hearts and imaginations of millions worldwide. As an extension of our mission to empower creators, we are providing an opportunity for talent of all types to produce their best work in an immersive product experience. Just as premium cable networks raised the bar for television over the […]

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Movie trailers on YouTube According to a 2015 Google study, 69% of millennials watch trailers on YouTube to decide which movies to see in theaters. And 81% of moviegoers who watch trailers online do so on YouTube. It goes without saying that YouTube is now front and center in studios’ feature film launch marketing plans. Movie trailers on YouTube 101 Studios tend to use three main trailer formats: Teaser trailer: Typically a shorter trailer that entices viewers with the premise or cast without giving away too much of the plot. Official trailer: A full-length trailer that the studio meticulously launches with a full media […]

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