BlogThe latest for Creators, Brands, and Fans.

Influencer marketing 101 for brands Influencer marketing. It’s one of the hottest buzzwords in business right now—but what does it really mean? And how should your brand get involved? Let’s take a quick look at where influencer marketing began, how it’s evolved recently, and how you can get started. What influencer marketing means In a nutshell, influencer marketing means identifying specific individuals who have a lot of sway over consumer perception and purchase decisions, then partnering with them to promote brands, products, or services. The idea of selling products by partnering with people who influence popular culture is nothing new. It dates as far back as the […]

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Periscope tips for YouTubers The next big thing is here, and there’s a good chance it’s already on your phone! Periscope is the latest trend that content creators are starting to adopt. Today, Fullscreen creator Sam Proof gives us a few tips to get started with this new platform! Periscope is micro-broadcasting To start, what makes Periscope so different from Ustream, YouTube Live, Google Hangouts, and other similar live video offerings? Twitter! As Periscope’s parent company, Twitter sets the tone for Periscope. Twitter is a micro-blogging site, and that’s how you should look at Periscope—a micro-broadcasting app. That means: Though a live “show” might work on Periscope, it’s […]

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Facebook video for brands 101 Native video has expanded across a number of different platforms recently, and one of the most significant developments was Facebook‘s release of a native video player in 2014. Facebook native videos now look much better in the News Feed than embedded links to external videos do, which has discouraged brands from publishing such embedded links on their Facebook pages. This change has disrupted the traditional model of distributing YouTube videos to Facebook, forcing brands to develop strategic cross-platform approaches. Why Facebook video? With 1.4 billion monthly active users, Facebook is a huge force. And its release of a native video […]

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Convert viewers to subscribers with YouTube data Data and analytics may not be your cup of tea. Numbers can be dry; tables can be hard to understand. But data can be a powerful tool to help you grow your channel. And YouTube just released some useful new data features—so let’s take a look! The new “not subscribed” view Earlier this month, YouTube introduced a way to filter your channel viewership data to show views from subscribers only, non-subscribers only, or both at once. Looking at this data can help you determine which day of the week to upload, which videos are being viewed the most by non-subscribers, […]

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4 ways your brand can use Snapchat We live in the era of personal broadcasting. We use Facebook to share articles; Instagram to advertise our breakfast; Twitter to publicize our thoughts. Snapchat combines all three and is fast becoming the key medium for brands to reach younger audiences. How brands can use Snapchat Snapchat is a one-to-one and one-to-many messaging service that boasts 30 million monthly active users, with more than 750 million snaps sent every day. In fact, 55% of monthly users use Snapchat daily—an opportunity for brands to reach 16.5 million people every day. What originally appeared to be a short-lived experiment has exploded into […]

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Fullscreen Uploader is here! Nowadays, audiences are finding video content not just on YouTube but also Facebook, Twitter, Instagram, Vine, Snapchat, and beyond. As a creator, it can be tough keeping up with all these different platforms. And uploading and optimizing your new videos to each platform takes a lot of time. So today we’ve launched the Fullscreen Uploader to make things easier for you. Now you can upload your video just once and publish to multiple platforms—starting with YouTube and Facebook—in one go! Where you want, when you want When you use the Fullscreen Uploader, you have complete control over which platforms your […]

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The NBA Playoffs online The #MayPac fight is over, and it wasn’t that exciting—but now the NBA playoffs are here! As millions of basketball fans are tuning in to see which teams will make it to the finals, advertisers are aggressively going after these exuberant, beer-loving masses. Traditionally, big blue-chip brands have dedicated significant advertising dollars toward TV commercials that air during these live games. But nowadays it’s clear that brands need to expand their focus toward online viewers, who watch (and sometimes re-watch) game highlights, behind-the-scenes content, interviews, and a range of digital exclusive content. The importance of digital content to these massive […]

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Branded content for Mother’s Day Get your flowers . . . Mother’s Day (in the United States at least) is coming up this Sunday. In honor of mom, let’s take a look at how some top brands are celebrating the holiday through video content. Successful social video campaigns In 2014, American Greetings released their YouTube Mother’s Day ad, “The World’s Toughest Job.” To date, this campaign has earned more than 23M views, accounting for 98% of the channel’s total viewership. This launch resulted in more than 800M PR and social media impressions and increased traffic to CardStore.com—a huge success. This year, companies such as Hallmark, […]

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McBeard joins Fullscreen I’m pleased to announce that Fullscreen has acquired L.A.–based social media studio McBeard. McBeard is a company of more than 100 copywriters, designers and strategists that creates custom content for social media platforms for clients like The Coca-Cola Company, 20th Century Fox, Sony Pictures, Mary Kay, NBC Universal, Warner Bros., Mattel, Netflix and more. McBeard has already been part of the Fullscreen family, collaborating with our teams on AT&T series @SummerBreak and SnapperHero. For years, YouTube has been the foundation of our work, and with this acquisition, we extend our creative offerings to all social channels: Facebook, Twitter, Instagram, Tumblr, […]

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