BlogThe latest for Creators, Brands, and Fans.

Talk to the world with YouTube’s new translation tools Creators! Criadores! Créateurs! Videokünstler! クリエイター! 創作者! Авторам! We thought you should know that YouTube recently released some powerful new translation tools to help you reach viewers across the globe. Here’s how (and why) to take advantage. Why translate? YouTube is truly global: 80% of YouTube traffic comes from outside the United States, and more than 60% of YouTube’s 1 billion users aren’t native English speakers. Translations help those global audiences: Discover your videos when searching in their native language Understand the content of your videos when they find them—especially when those translations are paired with captions (see below) How to […]

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3 ways to break through on the mobile customer journey Mobile matters. More than 65% of smartphone users check their phones within 15 minutes of getting out of bed each day. Almost 90% of millennials keep their mobile device by their side both day and night. So a mobile strategy can no longer be an afterthought for your brand. Mobile “micro-moments”—crucial moments of truth during the customer journey that drive purchase decisions—are key to today’s consumer path to purchase: “I want to know” moments “I want to do” moments “I want to go” moments “I want to buy” moments How can your brand be a hero to customers during all […]

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YouTube Partner Program and cover songs update UPDATE: All creators must agree to YouTube’s new terms of service by April 1st to avoid potential partnership issues. Fullscreen creators: we have some exciting news! As of today, you’re now eligible for YouTube’s Partner Program. “Wait, aren’t I already part of Fullscreen’s partner program?” You are, and now you can be part of YouTube’s as well—with no additional cut to your revenue. What does this mean? In the past, when YouTube pushed out new features, those features didn’t always become available to all creators at the same time. That ends today! From now on, when YouTube launches new goodies, you’ll […]

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2015 holiday gift guide for creators The holiday season is always full of excitement, and one of our favorite parts is the deals! At Fullscreen, we’re always on the lookout for discounts on equipment that will help our creators take their videos to the next level. So to help you out, we’ve found a few of the 2015 holiday season’s best deals on equipment that’s perfect for video creators. Cameras Whether you’re vlogging on the go or in the comfort of your own home, it helps to be able to see yourself while you’re filming. The Samsung NX500 mirrorless camera has a screen that flips up […]

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3 ways to make mobile count on Black Friday The biggest shopping day in the U.S.—Black Friday—has traditionally been known for overnight parking-lot campouts and aggressive in-store crowds. But Black Friday is gradually transitioning to a quieter affair as more consumers choose to spend their holiday budget online. How can your brand take advantage, especially when consumers are doing more and more shopping on mobile devices? Online shopping will likely make up 46% of holiday shopping this year. With mobile purchases increasing 41% last year, it’s more important than ever to make sure your Black Friday marketing strategy includes mobile. Keep these three tips in mind to reach mobile […]

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How long should your YouTube video intro be? Video creators! An interesting question about video intros popped up on our Fullscreen Network Twitter account recently, which got us thinking: how long should a video intro be? How long is too long? It’s a key question because it affects audience retention and watch time, which are increasingly important on YouTube. Attention spans are falling Services like Snapchat, Instagram, and Vine have trained audiences toward ever shorter videos. And you can see the effects of this shorter attention span on YouTube too. Just a few years ago, “short-form” content on YouTube meant anywhere from 7–10 minutes. These days, the sweet […]

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A new YouTube ad format: sponsored cards Earlier this week, YouTube quietly rolled out a new ad format for creators: sponsored cards. (This new feature may not yet be available to every creator, so if you don’t see it on your YouTube account yet, hang tight.) According to YouTube Help: Sponsored cards display content that may be relevant to your video, such as products featured in the video. Viewers will see a teaser for the card for a few seconds. They can also click the icon in the top right corner of the video to browse the cards. You don’t need to take any action to reap […]

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Watch time takes center stage Creators! As you probably heard, YouTube Red launched last week—a new way for viewers to experience content on YouTube (including your own!) without ads.  The big change that affects creators that YouTube Red subscribers will now be able to watch your videos—as well as download them for offline viewing—without being interrupted by ads. If there are no ads, how do you make money? Two words: watch time. Watch your watch time In last week’s post, we discussed how YouTube will divide YouTube Red income among creators based on watch time. In a nutshell, the more time YouTube Red users spend […]

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What YouTube Red means for creators Fullscreen creators! Last week, YouTube outlined a new subscription service called YouTube Red that debuts later this week. YouTube has answered some questions already, but there’s still some confusion out there. So read on to learn what YouTube Red is and what it means for you. What is YouTube Red? YouTube Red is a new subscription video service from YouTube that’ll be available to U.S. consumers starting October 28. It’ll cost $9.99/month ($12.99/month if purchased through iOS), and new users will get a one-month free trial. Many YouTube users will likely just keep watching the free version of YouTube that […]

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