BlogThe latest for Creators, Brands, and Fans.

What is CPM? eCPM? RPM? At Fullscreen, we often hear questions from creators about CPMs. What is CPM? How do CPMs factor into YouTube earnings? As a creator, do you have any control over CPMs? CPMs are widely misunderstood, and the term is often misused. So this week we’ll cover the basics. Over the next couple weeks, we’ll share with you how CPMs change over time and things you can try to boost them. What is CPM? CPM is actually a stat meant for advertisers, not creators. CPM stands for “cost per mille” (mille means “thousand” in Latin, so just think “cost per thousand”). CPM is the […]

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“HopscotchtheGlobe” with Kristen Sarah What happens when you combine hilarious comedy, savvy travel tips, YouTube, and a lifelong love of storytelling? The wonderful world of Kristen Sarah’s HopscotchTheGlobe. Kristen takes us around the world in her international travels, sharing amazing stories of her adventures through vlogging and using her acting skills to reenact crazy encounters abroad. Find out how she ended up dancing for a king or took the leap to quit her day job and pursue a creative life. So, with all this traveling, how do you avoid jet lag? There’s nothing better than going to a new location and getting outside your comfort zone to […]

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Power your collabs with our updated Android app! Android users—we haven’t forgotten about you! Get ready to jump into the Fullscreen community with our latest update to the Fullscreen Creator Platform for Android. Find a creator: Now you can locate other Fullscreen creators in your area who are available to collab. No matter where you are in the world, you can find someone to team up with and grow both your channels. You can set filters by expertise, subscriber count, and more to find the perfect collab partner for you! Profiles: Keep tabs on your favorite Fullscreen creators! Follow them, read their profiles, message them directly, and respond to their posts. […]

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Stop snoozing: How to use your YouTube downtime There’s a good chance you’re not uploading videos every day—most YouTubers upload about one video a week. But what separates the successful creators from the rest is what they do when they’re not uploading. There’s a lot you can do in your downtime to grow and engage your audience. Comment, comment, comment! For many YouTubers, only 10% of  daily viewers are subscribers. So there’s a big opportunity to capture the 90% who haven’t hit that subscribe button. Fans like engagement—and replying to their comments is one of the easiest ways to engage. YouTube’s Community section shows you to all the comments that fans have […]

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Content Protection is here! We live in a world of digital pirates, and YouTube is no stranger to stolen content. As an video creator, there’s a good chance you’ve experienced this firsthand: you work so hard to produce content, and then somebody else uploads it to their channel. We’re happy to announce a new tool to help all Fullscreen creators deal with stolen content. Our new Content Protection app is your road to extra earnings: if you find that someone else has stolen one of your videos and uploaded it to YouTube, you can now submit a claim to us. We’ll deal with it directly and win you the stolen revenue you […]

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The Only Social Media Guide You’ll Ever Need In the past ten years, social media has transformed from a mere hobby to a massive global force. It’s estimated that one in four people on Earth have active social media accounts! As a creator, how can you develop a solid social presence to complement your videos and engage your fans? There’s no magic pill to make you a social media guru overnight—but a few guiding principles can get you on the right track. Produce quality content Quality content makes or breaks your social media presence. When drafting a post, always ask yourself, “Why would my audience care about this?” It’s […]

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A Talk with MCasMusic Whether it’s covering Miley Cyrus and John Legend or creating original songs, Michael Castro’s soulful voice on MCasMusic has caused a stir on YouTube. He jumped into the YouTube landscape with his acoustic cover of “No Diggity”—shot on his iPhone in the corner of his room. It’s now one of his favorite videos because it shows how far he’s come both as a content creator and a musician.

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Get trendy with your YouTube content! Often, the toughest part of being a content creator is coming up with ideas for new videos, especially if you aren’t a regular uploader. One thing common to the top online video creators: their content is current. Whether it’s celebrity talk, big events, or political news, touching on trends is a sure way to grow your channel. Discovering trends Unless you’re living under a rock, you’re probably aware of at least a few trends. But to really capture what the rest of the world is tuning in to right now, here are a few places to start. Twitter and Facebook […]

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Welcome to the new Fullscreen.net Say hello to our new website! We’re proud to unveil our new public face, which tells Fullscreen’s story as the first media company for the connected generation. Fullscreen’s life blood is the astonishing originality of our artists and creators. Our network of amazing creative talent has grown massively since George Strompolos founded Fullscreen in 2011: we’re now at 380 million subscribers and well over 3 billion monthly video views. But it’s not just about audience size: our creators’ fans are engaged. They comment, like, and share our creators’ videos a whopping 65 million times each month. Take a spin through our […]

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