BlogThe latest for Creators, Brands, and Fans.

How Tentpole Programming Can Boost Your Channel You’ve been looking forward to it for months. The film’s set to be released next Friday, and you’ve coordinated your schedule accordingly. The trailer just showed enough of the film to spark that deep-rooted anxiety that won’t be satisfied until you sit down in the dark theater and immerse yourself in all 123 minutes of potential global destruction from history’s infamous monster. GODZILLA! The excitement behind a tentpole event like the release of a popular blockbuster movie makes it a great time to create some videos about it! So what exactly is tentpole programming? Tentpole programming means creating videos that relate to popular cultural events. Tentpole […]

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New branding intros for Fullscreen creators! Last year, YouTube introduced InVideo Programming, a feature that lets you place calls to action across all your Youtube videos. Initially, you had the option of including branding watermarks or featured videos as part of your InVideo Programming. But YouTube just launched a new feature: the option to add branding intros at the start of your videos! Three seconds to make an impact Currently, YouTube is restricting these intros to three seconds. That may not seem like much time. But for branding purposes, it’s more than enough to display a logo or a call to action to like or subscribe. YouTube also wants to avoid creators using this feature to display ads, sponsorships, or […]

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Earned Media Through TrueView [Infographic] It’s the bane of any YouTube viewer’s existence: you click on a link to that new viral video your friend sent, only to be served with a nonskippable ad that you’re forced to watch. Enter TrueView: an ad format that allows viewers to choose to skip the ad after five seconds. Advertisers pay for this view only when the viewer clicks the ad or watches 30 seconds or more—a “true” view. In the age of on-demand and DVR, forcing ads on viewers is no longer in vogue. And that’s where TrueView comes in. Have you seen the viral “First Kiss” video? Of course you have—and […]

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5 Things You Should Know About Grace Helbig “You’ve been prazed!” Looking deep into the eyes of the camera, Grace Helbig declares she’s turned over a new leaf in 2014 on her newly revived channel it’sGrace. She wants to focus on being more positive—so no more hazing, just more prazing! She stretches out her arms to the camera in an embrace and says that all tweets and comments will be prazed and welcomed into the arms of the it’sGrace family. And just in case you didn’t know, “praze” is how the cool kids spell it these days.   Grace Helbig parted from her former channel, Daily Grace, and has ventured out […]

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Seasonal CPM Blues Last week, we took a basic look at CPMs, discussing what CPM stands for and how CPMs factor into your earnings. But there’s more to cover! For instance, why do CPMs sometimes drop suddenly during certain parts of the year? As a content creator, you likely have a love/hate relationship with the advertising market. Some months you absolutely love what you read in your earnings reports, and other months you’re ready to take to the forums to vent about dips in your earnings. Though changes in CPMs can certainly be frustrating to deal with, take a deep breath: seasonal CPM fluctuations like this are completely normal. Looking at the […]

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The Power of YouTube for Brands [Infographic] Pop quiz: name the top three social networks that companies ask you to visit for more information at the end of TV commercials. Most people will probably list Facebook and Twitter, but how many people mention YouTube in that mix? They should. Aside from being the world’s second-largest search engine (Google is #1), YouTube is one of the most vibrant social networks on Earth, with more than a billion monthly active users. And with viewers watching more than 6 billion hours of YouTube content each month—almost one hour per person on the planet—how can any brand afford not to have […]

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An Awkward Encounter with an Average Bro So you’re out on a night on the town with your friends on Valentine’s Day. As you leave the club, there’s an average bro on the sidewalk with a sign reading “Looking for my first kiss.” He politely says hello and asks if he can get his first kiss from you on Valentine’s Day. You agree to kiss him only on his cheek—but he turns his head at the last moment and you end up kissing him on the mouth. Awkward. Or perhaps you’re sitting on a park bench, enjoying the sun on a beautiful day. A guy approaches and […]

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5 YouTube Terms You Should Know It’s nearly impossible to read even one YouTube-related article without seeing words like analytics, CTR, and SEO. These words are important because all three have a huge impact on any channel’s growth. But do you know what they all mean? To get you started on your path to becoming a YouTube expert, here are a few terms that are essential in a channel’s journey to greatness.   Annotations Annotations are the clickable layers of text, notes, and links that you can insert on top of your YouTube videos. This #FullscreenHangouts video provides great insights on proper annotation usage. Why this […]

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O2L + MTV Demonstrate the Power of Fullscreen Stars On April 13, 2014, Our2ndLife (O2L) took to the red carpet as the official social correspondents of the 2014 MTV Movie Awards. As first reported in Variety, O2L’s relationship to the awards was more akin to a partnership than a casual one-off. In a first-of-its-kind deal between digital talent and a major US cable network, O2L announced the Movie Awards nominees on linear cable, as well as across Twitter, announcing the Social Media category exclusively across their social accounts (previously, MTV traditionally gave this category to a news outlet as an exclusive). From the initial nominee announcements up through the […]

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