BlogThe latest for Creators, Brands, and Fans.

5 steps to a branded video that doesn’t feel like an ad It’s brainstorming time: you’re gathered with your marketing team in a small room, an empty whiteboard leering menacingly at you. The mission: create a YouTube ad for your brand. And then someone asks the inevitable question: “How do we make this go viral?” Stop right there. The question you should be asking instead: “How can we create a video that viewers will choose to watch?” Here are a few tips to keep in mind when your brand is creating an ad for YouTube. (We define “ad” here as a video designed to be distributed through TrueView or a promotional video […]

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ScrewAttack at E3 As many of you know, the ScrewAttack gaming network became part of the Fullscreen family earlier this year. 2014 marks the eighth consecutive year that ScrewAttack will be covering—and dominating—the Electronic Entertainment Expo, better known as E3. Though we plan on going crazy covering every game imaginable, we also have the unique opportunity to put our ScrewAttack Network creators at the focal point of our coverage. We know our gaming creators work hard to create more content during the week of E3, and we want to make sure your content gets seen. Our plans for E3 So what all will […]

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Writing a solid YouTube video description As any video creator knows, the first thing YouTube asks you to do when you upload a video is to set a title, description, and tags. We’ve already covered titles—and today we’ll cover descriptions, which are key to both engaging viewers and boosting your search rankings. Your video description should provide a detailed overview of the video’s content—not only to help viewers understand what they’ll be watching, but also because it plays a huge role in search engine optimization (SEO). Once you’ve nailed down a firm keyword or keywords (which should also appear in the title), try to include the […]

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5 Free Social Media Tools for YouTube Creators After surviving a seemingly never-ending day, you get home, check in on your YouTube channel page, and hope to discover thousands of new subscribers. After a reality check, you Google “how to grow your Youtube audience” and quickly get bombarded with page upon page of useless, repetitive information. Sound familiar? The truth is there’s no magic wand you can wave to achieve overnight YouTube stardom. Success requires not only hard work, patience, and great SEO chops, but also smart off-YouTube social media promotion. In our social media era, there’s a platform for everything. From the six-second world of Vine to […]

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3 reasons to model your YouTube content after TV TV as we know it is becoming a thing of the past—but that doesn’t mean we can’t learn from its successes. The content that top YouTube creators produce is more like traditional television than you might think! Here are three established practices from TV that you can use to propel your YouTube content to greatness. Scheduled Publishing Game of Thrones. Hannibal. Dancing with the Stars. Aside from entertaining millions on a weekly basis, what do these shows have in common? Fans of these shows know exactly when new episodes air. Without a consistent schedule, fans wouldn’t know when to plop themselves on the sofa, and viewership would […]

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Word-of-Mouth Advertising on YouTube [Infographic] Every brand knows the most effective and elusive marketing technique is word-of- mouth. But it’s hard to generate. A brand can spend years building a powerful campaign (if they ever get there at all), devoting countless hours and dollars to finding the platform that delivers a positive ROI and, with luck, some word-of-mouth icing on top. On YouTube, word-of-mouth marketing is commonly referred to as an earned view—and you might be surprised to learn the best way to create it. YouTube content ads drive earned views It may sound counterintuitive, but one of the easiest ways to jumpstart earned viewership […]

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7 of Fullscreen’s Must-See Vine Stars In 2012, Twitter took a gamble on an emerging the social media platform Vine. Fast-forward two years, and we see that gamble has paid off. Vine stands firmly poised as a major player in the ever-evolving world of social today. In the blink of an eye, Vine has amassed a community of more than 40 million users. [inlinetweet prefix=”” tweeter=”” suffix=””] It’s estimated that five Vines are tweeted every second[/inlinetweet]! Just as on any healthy social media community, major influencers have surfaced on Vine, gaining the attention of both viewers and brands. You knew that Fullscreen represents today’s best online video talent—but […]

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Unlock the Power of YouTube Crowdfunding with Tubestart Fullscreeners! Need a little extra cash to fund your next project? Looking to improve the content on your channel? With our partner Tubestart, you can raise money for video projects through crowdfunding campaigns that reach fans and supporters directly. Tubestart is dedicated exclusively to online video—only video creators can run Tubestart campaigns. Components of a fundraising campaign Goal amount Your goal amount is how much money need to raise to complete your project. There’s always room to exceed the campaign target amount, so be sure to keep your goal realistic and achievable. Funding model Tubestart offers three different funding models, […]

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Crafting the perfect video title When uploading to YouTube, your video’s title is one of the first things a potential viewer will see. Like a great book title, your video title needs to intrigue viewers instantly and make them eager to watch. Let’s take a look at a few strong practices to attract viewers and help your video rise to the top in the search engine rankings.

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