BlogThe latest for Creators, Brands, and Fans.

Getting the most out of YouTube video tags Top online video creators know that strong metadata—the information you upload alongside your YouTube video—is essential to getting your videos seen and growing your fan base. We’ve already covered titles and descriptions, and now it’s time for tags. Video tags aren’t as important on YouTube as they’ve been in the past, but they’re still key to your SEO strategy. It’s a good idea to include both short- and long-tailed keywords in your tags that focus in on the topic(s) of your videos. Here are a few examples. Short-tailed: Android, Samsung, Galaxy, Unboxing Long-tailed: Samsung Galaxy S5, Android Phone, Android 4.3 The order […]

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Images: Your Social Media BFF Looking to gain followers, boost engagement, and have an overall stronger social media presence? By now you know that this involves finding your voice, researching your audience, and being patient. But you can also draw on another guaranteed social kickstarter: images. It’s a given that images dominate social media platforms like Instagram, Tumblr, and Pinterest. But studies show that social media’s image obsession doesn’t stop there. A recent report by Twitter discovered that image-based tweets are shared 35% more times than those without. If that doesn’t make you salivate, eMarketer recently noted that 75% percent of all content shared on […]

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Royalty-free stock footage from VideoBlocks Great video footage doesn’t just grow on trees. So today we’re excited to announce our newest Sign In with Fullscreen partner—VideoBlocks, your one-stop shop for more than 100,000 royalty-free HD stock videos, motion backgrounds, Adobe After Effects templates, and more! Whether you need an exterior shot to introduce an indoor scene, a beautiful background to replace your green screen, or a complex After Effects template, VideoBlocks has you covered. Check out some of the possibilities! Sign up for free Thanks to our exclusive deal with VideoBlocks, Fullscreen creators get a free, thirty-day, no-credit-card-required, trial period. During this trial period, you can […]

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5 steps to a branded video that doesn’t feel like an ad It’s brainstorming time: you’re gathered with your marketing team in a small room, an empty whiteboard leering menacingly at you. The mission: create a YouTube ad for your brand. And then someone asks the inevitable question: “How do we make this go viral?” Stop right there. The question you should be asking instead: “How can we create a video that viewers will choose to watch?” Here are a few tips to keep in mind when your brand is creating an ad for YouTube. (We define “ad” here as a video designed to be distributed through TrueView or a promotional video […]

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ScrewAttack at E3 As many of you know, the ScrewAttack gaming network became part of the Fullscreen family earlier this year. 2014 marks the eighth consecutive year that ScrewAttack will be covering—and dominating—the Electronic Entertainment Expo, better known as E3. Though we plan on going crazy covering every game imaginable, we also have the unique opportunity to put our ScrewAttack Network creators at the focal point of our coverage. We know our gaming creators work hard to create more content during the week of E3, and we want to make sure your content gets seen. Our plans for E3 So what all will […]

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Writing a solid YouTube video description As any video creator knows, the first thing YouTube asks you to do when you upload a video is to set a title, description, and tags. We’ve already covered titles—and today we’ll cover descriptions, which are key to both engaging viewers and boosting your search rankings. Your video description should provide a detailed overview of the video’s content—not only to help viewers understand what they’ll be watching, but also because it plays a huge role in search engine optimization (SEO). Once you’ve nailed down a firm keyword or keywords (which should also appear in the title), try to include the […]

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5 Free Social Media Tools for YouTube Creators After surviving a seemingly never-ending day, you get home, check in on your YouTube channel page, and hope to discover thousands of new subscribers. After a reality check, you Google “how to grow your Youtube audience” and quickly get bombarded with page upon page of useless, repetitive information. Sound familiar? The truth is there’s no magic wand you can wave to achieve overnight YouTube stardom. Success requires not only hard work, patience, and great SEO chops, but also smart off-YouTube social media promotion. In our social media era, there’s a platform for everything. From the six-second world of Vine to […]

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3 reasons to model your YouTube content after TV TV as we know it is becoming a thing of the past—but that doesn’t mean we can’t learn from its successes. The content that top YouTube creators produce is more like traditional television than you might think! Here are three established practices from TV that you can use to propel your YouTube content to greatness. Scheduled Publishing Game of Thrones. Hannibal. Dancing with the Stars. Aside from entertaining millions on a weekly basis, what do these shows have in common? Fans of these shows know exactly when new episodes air. Without a consistent schedule, fans wouldn’t know when to plop themselves on the sofa, and viewership would […]

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Word-of-Mouth Advertising on YouTube [Infographic] Every brand knows the most effective and elusive marketing technique is word-of- mouth. But it’s hard to generate. A brand can spend years building a powerful campaign (if they ever get there at all), devoting countless hours and dollars to finding the platform that delivers a positive ROI and, with luck, some word-of-mouth icing on top. On YouTube, word-of-mouth marketing is commonly referred to as an earned view—and you might be surprised to learn the best way to create it. YouTube content ads drive earned views It may sound counterintuitive, but one of the easiest ways to jumpstart earned viewership […]

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