BlogThe latest for Creators, Brands, and Fans.

Getting Gen C to the box office [infographic] The Monday after The Fault in Our Stars destroyed Edge of Tomorrow at the box office, the web was abuzz trying to explain how and why this “little movie that could” beat out Tom Cruise. The answer lies in the perfect storm of the hugely successful book, the dedicated social following amassed by author John Green, and savvy Gen C marketing executed by 20th Century FOX. When John Green isn’t writing or promoting teen tearjerkers, he and his brother Hank are busy educating their two million YouTube subscribers on net neutrality, the Central African Republic, and how to make cinnamon […]

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Fullscreen goes to VidCon 2014! The rumble of the Anaheim Convention Center. The brightly lit booths. The enthusiastic cries of fans seeing their favorite YouTubers. It’s all coming next Thursday, June 26! Yes, we’re on the eve of VidCon—online video’s biggest event of the year. Programming VidCon 2014 kicks off on Thursday, June 26 at 9:00am. Stop by the Fullscreen booth (#813) for special games, giveaways, and prizes, and see some of your favorite YouTubers in person. Here’s some of the programming we’ve got in store for you: Wristbands: We’ll be handing out collectible “I ♥ [YouTuber name]” wristbands throughout the day. If you collect […]

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7 habits of highly effective social media-ers The world of social media moves faster than fangirls at an O2L show. With the endless options it’s overwhelming just to get your social media feet on the ground, let alone grow a successful presence. But a lot of social media success just boils down to building good habits. Sean Covey, the author of 7 Habits of Highly Effective Teens, sums this up perfectly: “We become what we repeatedly do.” In that spirit, here are seven habits of highly effective social media-ers. Enjoy! 1 .They take breaks. Most creative firestorms ignite when you’re away from your computer. At least once a day, take […]

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Tips for a perfect YouTube thumbnail YouTube thumbnails are the book covers of the online video world. Our decision whether to click on a video often comes down to its thumbnail: an eye-catching image draws us in, while a boring or blurry one puts us off. So what does it take to create a thumbnail that seals the deal? YouTube’s default thumbnails When you upload a video, YouTube gives you three thumbnail choices once the video has finished processing. Unfortunately, they’re pulled randomly from your video, so you have little control over the choices—and often, they’re not so pretty. Exhibit A: Is this really what you […]

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Priming your brand’s YouTube channel for success Q: What do the graphs below represent? A: A channel primed to grow exponentially upon releasing a viral video. Many YouTube channels—creators and brands alike—struggle to reap the benefits of a “viral” video. The individual video performs extremely well, but the channel fails to take advantage of that breakout hit to grow its subscriber base, and viewers never watch another video on the channel. After the release of MisterEpicMann‘s infamous ‘How Animals Eat Their Food’, on April 8, 2013, the channel’s total views increased from 3.4M to 123M in the span of 30 days (from April 7, 2013 to May 7, 2013)—and subscribers […]

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The Fullscreen Yearbook Awards Summer vacation is just around the corner, and our Fullscreeners are getting ramped up for summer break! Less school means more time to make YouTube videos, which means more awesome content to watch during our time off. To celebrate some of the highlights of this school year, let’s take a look back with the Fullscreen Yearbook Awards. Check out those who made the cut this year! Best Bieber lookalike: Luke Korns   Most likely to be the next K-pop sensation: Jasmine Clarke   Mostly likely to go to detention: Josh Paler Lin   Most likely to be the next Ludacris: Johnny Orlando […]

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Getting the most out of YouTube video tags Top online video creators know that strong metadata—the information you upload alongside your YouTube video—is essential to getting your videos seen and growing your fan base. We’ve already covered titles and descriptions, and now it’s time for tags. Video tags aren’t as important on YouTube as they’ve been in the past, but they’re still key to your SEO strategy. It’s a good idea to include both short- and long-tailed keywords in your tags that focus in on the topic(s) of your videos. Here are a few examples. Short-tailed: Android, Samsung, Galaxy, Unboxing Long-tailed: Samsung Galaxy S5, Android Phone, Android 4.3 The order […]

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Images: Your Social Media BFF Looking to gain followers, boost engagement, and have an overall stronger social media presence? By now you know that this involves finding your voice, researching your audience, and being patient. But you can also draw on another guaranteed social kickstarter: images. It’s a given that images dominate social media platforms like Instagram, Tumblr, and Pinterest. But studies show that social media’s image obsession doesn’t stop there. A recent report by Twitter discovered that image-based tweets are shared 35% more times than those without. If that doesn’t make you salivate, eMarketer recently noted that 75% percent of all content shared on […]

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Royalty-free stock footage from VideoBlocks Great video footage doesn’t just grow on trees. So today we’re excited to announce our newest Sign In with Fullscreen partner—VideoBlocks, your one-stop shop for more than 100,000 royalty-free HD stock videos, motion backgrounds, Adobe After Effects templates, and more! Whether you need an exterior shot to introduce an indoor scene, a beautiful background to replace your green screen, or a complex After Effects template, VideoBlocks has you covered. Check out some of the possibilities! Sign up for free Thanks to our exclusive deal with VideoBlocks, Fullscreen creators get a free, thirty-day, no-credit-card-required, trial period. During this trial period, you can […]

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