BlogThe latest for Creators, Brands, and Fans.

6 steps to Vine stardom As the world knows by now, Vine is Twitter’s app that lets you create quick, easy, and interesting six-second looping videos. Let’s take a look at what it takes to succeed so you can jump in headfirst and knock out your Vine debut! 1. Be yourself In your Vines, you need to be you. Viewers will be able to tell whether you’re being genuine or not, so don’t mimic other people’s styles. Figure out what makes you different from everyone else, and take advantage of that! 2. Use Vine’s camera features Vine offers plenty of neat features to get your […]

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Extend your reach with YouTube captions Did you know that 80% of YouTube traffic comes from outside the United States? Growing your audience is tricky when so many viewers out there may not speak your native tongue. Fortunately YouTube’s captions feature makes it that much easier to capture international audiences. Here’s how to get the most out of it. Using YouTube captions When you upload a new video to YouTube, you can specify which language it’s in—which helps YouTube provide auto-generated captions. (You can also do this retroactively for older videos by going back and specifying a language for them too.) Unfortunately, these auto-captions often turn […]

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Brands, YouTube, and the 2014 FIFA World Cup Soccer fan or not, you have to respect the digital power of the FIFA World Cup. The world’s largest sporting event doesn’t just capture the globe’s attention every four years—it takes it prisoner. The World Cup on Google and YouTube According to Google, more soccer-related searches are made during the World Cup than the Olympics, the Super Bowl, and the Tour de France combined. ESPN reported more than 30 million hours of streamed content through its Watch ESPN app, making the World Cup the most streamed sporting event in US history. And it’s not just fans that are taking notice: […]

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3 ways to grow your channel with InVideo Programming As a YouTuber, you’re always searching for new ways to grow your channel. Today we look at YouTube’s InVideo Programming options—three powerful and underused tools to help you build your audience! Annotations—calls to action that pop up during your YouTube videos—are a fantastic way to drive both views and subs. InVideo Programming makes it easy to add or change global annotations that’ll appear on all your videos at once, helping you drive traffic and build brand recognition. Where to find InVideo Programming To get started, look for the InVideo Programming link on your YouTube Channel Settings page. Watermarks The first annotation […]

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VidCon 2014 and the social media that made it great 2014 will be remembered for many things: the year Kimye tied the knot, the year we saw the end of Breaking Bad, and the year that VidCon became a mecca for digital media. For the unitiated, VidCon is the online video world’s annual three-day conference that calls Anaheim, California, home. VidCon 2014 presented a ton of brand activations, industry and community panels, and thousands of screaming fangirls (more on this later). Big brands like The Late Night Show with Jimmy Fallon, Kia, and Taco Bell seized the opportunity to get noticed by Gen C and had a huge impact throughout […]

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Promote your channel with the YouTube Fan Finder As a YouTube content creator, one of your main goals is to grow your audience—but that can be tough. Competition is fierce, and advertising your channel is pricey. Recently, YouTube rolled out a great new audience growth tool called the Fan Finder, which lets you create free TrueView InStream ads to attract new fans to your channel. Once you create the ads, YouTube targets them specifically at viewers who are likely to enjoy your content. Even better, YouTube funds the ads 100%, so you don’t have to dish out any money of your own! Let’s take a look at how the […]

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The power of the second screen [infographic] You find yourself on the couch after a long day at work. You have your favorite show on TV and your phone planted firmly in your hand, catching up on Instagram. One ear is listening to SportsCenter highlights while the other is hearing the latest viral baby goat scream on Vine. Sounds familiar, right? For nearly 50 million Americans, this second-screen experience is second nature. But is this behavior a boon or a bust for broadcasters? According to Google, the second-screen experience is quickly becoming the preferred method of extending television consumption beyond broadcast time slots. In a recent study, […]

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Refer your VidCon friends to Fullscreen! VidCon 2014 is here! Three days of great events at the Fullscreen booth, panels, screenings, and chances to connect with both video creators and brand sponsors. With more than 10,000 creators roaming the convention floor in Anaheim, you’re bound to meet new people and form lifelong friendships. If you’re a Fullscreen creator, remember that you can refer your new VidCon friends to Fullscreen and earn great cash bonuses in the process! Those of you who didn’t make it to VidCon can always do the same—our Referral Bonuses tool is open to all Fullscreen creators. Refer your friends! The Referral Bonuses tool lives on our Apps page, along with many other tools […]

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Get seen with YouTube playlists This month we’ve looked at a lot of ways to boost your YouTube search rankings and get your videos seen: titles, descriptions, tags, and thumbnails. Today we come to another powerful tool: YouTube playlists. Why playlists? When you upload a video to YouTube, it just gets thrown in a pile with all your other videos. Viewers can sort by upload date or popularity, but your videos aren’t organized in any other way—unless you do it yourself. Playlists make your content easier for viewers to navigate, especially if you release videos on different topics, or videos in series. Playlists are also […]

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