BlogThe latest for Creators, Brands, and Fans.

The Power of YouTube for Brands [Infographic] Pop quiz: name the top three social networks that companies ask you to visit for more information at the end of TV commercials. Most people will probably list Facebook and Twitter, but how many people mention YouTube in that mix? They should. Aside from being the world’s second-largest search engine (Google is #1), YouTube is one of the most vibrant social networks on Earth, with more than a billion monthly active users. And with viewers watching more than 6 billion hours of YouTube content each month—almost one hour per person on the planet—how can any brand afford not to have […]

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An Awkward Encounter with an Average Bro So you’re out on a night on the town with your friends on Valentine’s Day. As you leave the club, there’s an average bro on the sidewalk with a sign reading “Looking for my first kiss.” He politely says hello and asks if he can get his first kiss from you on Valentine’s Day. You agree to kiss him only on his cheek—but he turns his head at the last moment and you end up kissing him on the mouth. Awkward. Or perhaps you’re sitting on a park bench, enjoying the sun on a beautiful day. A guy approaches and […]

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5 YouTube Terms You Should Know It’s nearly impossible to read even one YouTube-related article without seeing words like analytics, CTR, and SEO. These words are important because all three have a huge impact on any channel’s growth. But do you know what they all mean? To get you started on your path to becoming a YouTube expert, here are a few terms that are essential in a channel’s journey to greatness.   Annotations Annotations are the clickable layers of text, notes, and links that you can insert on top of your YouTube videos. This #FullscreenHangouts video provides great insights on proper annotation usage. Why this […]

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O2L + MTV Demonstrate the Power of Fullscreen Stars On April 13, 2014, Our2ndLife (O2L) took to the red carpet as the official social correspondents of the 2014 MTV Movie Awards. As first reported in Variety, O2L’s relationship to the awards was more akin to a partnership than a casual one-off. In a first-of-its-kind deal between digital talent and a major US cable network, O2L announced the Movie Awards nominees on linear cable, as well as across Twitter, announcing the Social Media category exclusively across their social accounts (previously, MTV traditionally gave this category to a news outlet as an exclusive). From the initial nominee announcements up through the […]

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What is CPM? eCPM? RPM? At Fullscreen, we often hear questions from creators about CPMs. What is CPM? How do CPMs factor into YouTube earnings? As a creator, do you have any control over CPMs? CPMs are widely misunderstood, and the term is often misused. So this week we’ll cover the basics. Over the next couple weeks, we’ll share with you how CPMs change over time and things you can try to boost them. What is CPM? CPM is actually a stat meant for advertisers, not creators. CPM stands for “cost per mille” (mille means “thousand” in Latin, so just think “cost per thousand”). CPM is the […]

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“HopscotchtheGlobe” with Kristen Sarah What happens when you combine hilarious comedy, savvy travel tips, YouTube, and a lifelong love of storytelling? The wonderful world of Kristen Sarah’s HopscotchTheGlobe. Kristen takes us around the world in her international travels, sharing amazing stories of her adventures through vlogging and using her acting skills to reenact crazy encounters abroad. Find out how she ended up dancing for a king or took the leap to quit her day job and pursue a creative life. So, with all this traveling, how do you avoid jet lag? There’s nothing better than going to a new location and getting outside your comfort zone to […]

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Power your collabs with our updated Android app! Android users—we haven’t forgotten about you! Get ready to jump into the Fullscreen community with our latest update to the Fullscreen Creator Platform for Android. Find a creator: Now you can locate other Fullscreen creators in your area who are available to collab. No matter where you are in the world, you can find someone to team up with and grow both your channels. You can set filters by expertise, subscriber count, and more to find the perfect collab partner for you! Profiles: Keep tabs on your favorite Fullscreen creators! Follow them, read their profiles, message them directly, and respond to their posts. […]

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Stop snoozing: How to use your YouTube downtime There’s a good chance you’re not uploading videos every day—most YouTubers upload about one video a week. But what separates the successful creators from the rest is what they do when they’re not uploading. There’s a lot you can do in your downtime to grow and engage your audience. Comment, comment, comment! For many YouTubers, only 10% of  daily viewers are subscribers. So there’s a big opportunity to capture the 90% who haven’t hit that subscribe button. Fans like engagement—and replying to their comments is one of the easiest ways to engage. YouTube’s Community section shows you to all the comments that fans have […]

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Content Protection is here! We live in a world of digital pirates, and YouTube is no stranger to stolen content. As an video creator, there’s a good chance you’ve experienced this firsthand: you work so hard to produce content, and then somebody else uploads it to their channel. We’re happy to announce a new tool to help all Fullscreen creators deal with stolen content. Our new Content Protection app is your road to extra earnings: if you find that someone else has stolen one of your videos and uploaded it to YouTube, you can now submit a claim to us. We’ll deal with it directly and win you the stolen revenue you […]

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