BlogThe latest for Creators, Brands, and Fans.

Brands, YouTube, and the 2014 FIFA World Cup Soccer fan or not, you have to respect the digital power of the FIFA World Cup. The world’s largest sporting event doesn’t just capture the globe’s attention every four years—it takes it prisoner. The World Cup on Google and YouTube According to Google, more soccer-related searches are made during the World Cup than the Olympics, the Super Bowl, and the Tour de France combined. ESPN reported more than 30 million hours of streamed content through its Watch ESPN app, making the World Cup the most streamed sporting event in US history. And it’s not just fans that are taking notice: […]

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3 ways to grow your channel with InVideo Programming As a YouTuber, you’re always searching for new ways to grow your channel. Today we look at YouTube’s InVideo Programming options—three powerful and underused tools to help you build your audience! Annotations—calls to action that pop up during your YouTube videos—are a fantastic way to drive both views and subs. InVideo Programming makes it easy to add or change global annotations that’ll appear on all your videos at once, helping you drive traffic and build brand recognition. Where to find InVideo Programming To get started, look for the InVideo Programming link on your YouTube Channel Settings page. Watermarks The first annotation […]

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VidCon 2014 and the social media that made it great 2014 will be remembered for many things: the year Kimye tied the knot, the year we saw the end of Breaking Bad, and the year that VidCon became a mecca for digital media. For the unitiated, VidCon is the online video world’s annual three-day conference that calls Anaheim, California, home. VidCon 2014 presented a ton of brand activations, industry and community panels, and thousands of screaming fangirls (more on this later). Big brands like The Late Night Show with Jimmy Fallon, Kia, and Taco Bell seized the opportunity to get noticed by Gen C and had a huge impact throughout […]

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Promote your channel with the YouTube Fan Finder As a YouTube content creator, one of your main goals is to grow your audience—but that can be tough. Competition is fierce, and advertising your channel is pricey. Recently, YouTube rolled out a great new audience growth tool called the Fan Finder, which lets you create free TrueView InStream ads to attract new fans to your channel. Once you create the ads, YouTube targets them specifically at viewers who are likely to enjoy your content. Even better, YouTube funds the ads 100%, so you don’t have to dish out any money of your own! Let’s take a look at how the […]

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The power of the second screen [infographic] You find yourself on the couch after a long day at work. You have your favorite show on TV and your phone planted firmly in your hand, catching up on Instagram. One ear is listening to SportsCenter highlights while the other is hearing the latest viral baby goat scream on Vine. Sounds familiar, right? For nearly 50 million Americans, this second-screen experience is second nature. But is this behavior a boon or a bust for broadcasters? According to Google, the second-screen experience is quickly becoming the preferred method of extending television consumption beyond broadcast time slots. In a recent study, […]

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Refer your VidCon friends to Fullscreen! VidCon 2014 is here! Three days of great events at the Fullscreen booth, panels, screenings, and chances to connect with both video creators and brand sponsors. With more than 10,000 creators roaming the convention floor in Anaheim, you’re bound to meet new people and form lifelong friendships. If you’re a Fullscreen creator, remember that you can refer your new VidCon friends to Fullscreen and earn great cash bonuses in the process! Those of you who didn’t make it to VidCon can always do the same—our Referral Bonuses tool is open to all Fullscreen creators. Refer your friends! The Referral Bonuses tool lives on our Apps page, along with many other tools […]

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Get seen with YouTube playlists This month we’ve looked at a lot of ways to boost your YouTube search rankings and get your videos seen: titles, descriptions, tags, and thumbnails. Today we come to another powerful tool: YouTube playlists. Why playlists? When you upload a video to YouTube, it just gets thrown in a pile with all your other videos. Viewers can sort by upload date or popularity, but your videos aren’t organized in any other way—unless you do it yourself. Playlists make your content easier for viewers to navigate, especially if you release videos on different topics, or videos in series. Playlists are also […]

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Getting Gen C to the box office [infographic] The Monday after The Fault in Our Stars destroyed Edge of Tomorrow at the box office, the web was abuzz trying to explain how and why this “little movie that could” beat out Tom Cruise. The answer lies in the perfect storm of the hugely successful book, the dedicated social following amassed by author John Green, and savvy Gen C marketing executed by 20th Century FOX. When John Green isn’t writing or promoting teen tearjerkers, he and his brother Hank are busy educating their two million YouTube subscribers on net neutrality, the Central African Republic, and how to make cinnamon […]

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Fullscreen goes to VidCon 2014! The rumble of the Anaheim Convention Center. The brightly lit booths. The enthusiastic cries of fans seeing their favorite YouTubers. It’s all coming next Thursday, June 26! Yes, we’re on the eve of VidCon—online video’s biggest event of the year. Programming VidCon 2014 kicks off on Thursday, June 26 at 9:00am. Stop by the Fullscreen booth (#813) for special games, giveaways, and prizes, and see some of your favorite YouTubers in person. Here’s some of the programming we’ve got in store for you: Wristbands: We’ll be handing out collectible “I ♥ [YouTuber name]” wristbands throughout the day. If you collect […]

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