BlogThe latest for Creators, Brands, and Fans.

How millennials eat their food (content) Hungry for inspiration, millennials are eating up food content on YouTube. They aren’t just looking for recipes either—food videos are actually driving them to purchase. Millennials and branded food content In new research by Google, millennials are engaging with food content at an amazing rate: YouTube has seen 280% growth in food channel subscriptions over the past year. And this isn’t limited to recipes and cooking tips. Millennials are also looking for entertainment and inspiration. 69% of millennial men watch branded food content solely for enjoyment, with popular food shows and personalities their primary focus. Meanwhile, 3 out of 4 […]

More

5 faces of Fullscreen YouTube lets anyone with a creative spark become a future star. Faces like Grace Helbig and Connor Franta have exploded beyond the web onto TV shows like @Midnight, movies like Camp Takota, and live tours across the country. But before that happens, every YouTube journey starts with a first subscriber—and Fullscreen’s Creator Platform provides opportunity for even smaller channels to grow into the next big thing. Here are five faces of Fullscreen to remember—they’re on their way to being tomorrow’s biggest celebrities! 1. heythere005 (Ashley Mardell) Vibrant, fun, and honest, Ashley shares personal stories of her life with enough joie […]

More

Get ready for INTOUR We’ve been wanting to tell you about this for a while, but we’ve been curating a mind-blowing festival featuring YouTube and Vine megastars that hits Pasadena on September 13: INTOUR. The lineup INTOUR’s line-up includes the world’s most popular online personalities: Connor Franta, Ricky Dillon, Jc Caylen, Sam Tsui, JennXPenn, Alx James, Brent Rivera, Crawford Collins, WeeklyChris, Dylan Dauzat, Charity Vance, and FreshBigMouf, featuring live performances, social media interaction, music, games and more.   The experience INTOUR is the ultimate interactive experience featuring Fullscreen stars for an unforgettable day of live performances, audience engagement, music, games and more. We’re working with […]

More

6 steps to Vine stardom As the world knows by now, Vine is Twitter’s app that lets you create quick, easy, and interesting six-second looping videos. Let’s take a look at what it takes to succeed so you can jump in headfirst and knock out your Vine debut! 1. Be yourself In your Vines, you need to be you. Viewers will be able to tell whether you’re being genuine or not, so don’t mimic other people’s styles. Figure out what makes you different from everyone else, and take advantage of that! 2. Use Vine’s camera features Vine offers plenty of neat features to get your […]

More

Extend your reach with YouTube captions Did you know that 80% of YouTube traffic comes from outside the United States? Growing your audience is tricky when so many viewers out there may not speak your native tongue. Fortunately YouTube’s captions feature makes it that much easier to capture international audiences. Here’s how to get the most out of it. Using YouTube captions When you upload a new video to YouTube, you can specify which language it’s in—which helps YouTube provide auto-generated captions. (You can also do this retroactively for older videos by going back and specifying a language for them too.) Unfortunately, these auto-captions often turn […]

More

Brands, YouTube, and the 2014 FIFA World Cup Soccer fan or not, you have to respect the digital power of the FIFA World Cup. The world’s largest sporting event doesn’t just capture the globe’s attention every four years—it takes it prisoner. The World Cup on Google and YouTube According to Google, more soccer-related searches are made during the World Cup than the Olympics, the Super Bowl, and the Tour de France combined. ESPN reported more than 30 million hours of streamed content through its Watch ESPN app, making the World Cup the most streamed sporting event in US history. And it’s not just fans that are taking notice: […]

More

3 ways to grow your channel with InVideo Programming As a YouTuber, you’re always searching for new ways to grow your channel. Today we look at YouTube’s InVideo Programming options—three powerful and underused tools to help you build your audience! Annotations—calls to action that pop up during your YouTube videos—are a fantastic way to drive both views and subs. InVideo Programming makes it easy to add or change global annotations that’ll appear on all your videos at once, helping you drive traffic and build brand recognition. Where to find InVideo Programming To get started, look for the InVideo Programming link on your YouTube Channel Settings page. Watermarks The first annotation […]

More

VidCon 2014 and the social media that made it great 2014 will be remembered for many things: the year Kimye tied the knot, the year we saw the end of Breaking Bad, and the year that VidCon became a mecca for digital media. For the unitiated, VidCon is the online video world’s annual three-day conference that calls Anaheim, California, home. VidCon 2014 presented a ton of brand activations, industry and community panels, and thousands of screaming fangirls (more on this later). Big brands like The Late Night Show with Jimmy Fallon, Kia, and Taco Bell seized the opportunity to get noticed by Gen C and had a huge impact throughout […]

More

Promote your channel with the YouTube Fan Finder As a YouTube content creator, one of your main goals is to grow your audience—but that can be tough. Competition is fierce, and advertising your channel is pricey. Recently, YouTube rolled out a great new audience growth tool called the Fan Finder, which lets you create free TrueView InStream ads to attract new fans to your channel. Once you create the ads, YouTube targets them specifically at viewers who are likely to enjoy your content. Even better, YouTube funds the ads 100%, so you don’t have to dish out any money of your own! Let’s take a look at how the […]

More