BlogThe latest for Creators, Brands, and Fans.

Creating Fresh Influencer Content: Maltesers™ and Fullscreen Dan and Gavin, also known as The Slow Mo Guys, have garnered over one billion views on their YouTube channel with a relatively simple, but expertly executed concept: everything is cooler in slow motion. In their videos, they shoot a wide variety of objects in slow motion being dropped, exploded, and popped, with amazingly addictive visual results. The duo gave Maltesers™, a MARS Wrigley Confectionary brand, The Slow Mo Guy’s treatment –– using an air pressure cannon to shoot the famously light and airy chocolatey candies at a variety of objects– from a pineapple to a ping pong paddle. The […]

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5 tips for cracking the Instagram algorithm Instagram is growing at an incredible rate with 700 million monthly users, and over 250 million people using stories every day! These numbers provide a compelling reason to be as active as possible on the platform. And just like some of the other huge platforms that we focus on, like YouTube or Facebook, Instagram utilizes algorithms that sort and prioritize content – and where there’s an algorithm, there is a way to use it to your advantage. As we’ve dug deeper into Instagram, we are finding that there are several similarities to how it functions versus how YouTube functions. Although Instagram doesn’t […]

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Employee Spotlight: Matthew Wells Creative employees are essential to success. They inspire their co-workers, elevate good companies to greatness, and drop the most fire memes in that private slack room ayyy. We’re celebrating our creatives in a monthly employee spotlight. First up, Matthew Wells. We talked work life balance, art, and skeleton keys. Check it out below. What is your role at Fullscreen: I am the boy Matthew Wells, and I am a Creative Manager for Central Creative Team. Half of my job is developing and creating social video content with a focus on 2D and 3D motion graphics and editing. The other half […]

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An introvert at VidCon This past weekend I did something completely out of my normal introvert-bubble, and attended the 8th annual VidCon in Anaheim, California! Now, don’t get me wrong – attending VidCon is something that I’ve always wanted to do, but my overall fear of public speaking and my general awkwardness has kept me from ever actually having the strength to pack my bags and go. However, with a little reassurance from the Fullscreen team and a pat on the back from my creative friends – I went. It was humid. It was loud. It was hectic. It was thrilling. VidCon had a […]

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Let’s talk about verification The little blue checkmark. That 15×15 graphic we all dream about seeing on our profiles one day – but very few us of actually understand its purpose or how it’s obtained. Since we see many questions regarding verification, let’s take a few minutes to clear up a few misconceptions. What is verification? In general, verification exists to protect and identify celebrities, journalists, companies, and other public figures. Who gets verified? This is where things get tricky, since many of the platforms that offer verification don’t spill the beans on exactly what they look for. Here are a few of the […]

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Brand Safety at Fullscreen Thanks to the Google and YouTube controversy, 2016 became the year that brands finally got #woke to the idea brand safety. Before that, brands were hyper-focused on reach, i.e. ecstatic that video drove a million views, but oblivious to the fact that it played before an extremist ad. Yikes. Fast forward to 2017 and brands are starting to ask the right questions about a changing digital environment, but pulling millions of dollars of digital campaigns off YouTube or any other platform, is definitely not the answer. The issue is that there isn’t one answer and it isn’t cut and dry. […]

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Archivable Instagrams: What It Means For Your Brand In the era of crafting your personal online brand, Instagram has become the go-to vehicle through which people curate their ideal selves. Unfortunately, as a result, it is difficult for brands to encourage users to organically share their branded content on Instagram. Users are hesitant to disrupt their online identity branded content, especially when they aren’t getting those #SPON and #ad dollars. Consumers obsess over their representation via Instagram profiles, so how can brands tap into user generated content without being invasive? Two recent updates to the platform may have the answer: Interactive Stories and Archivable Posts. First of all, […]

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Why are my YouTube earnings so low?! Imagine the following: You spend weeks creating your latest video, hours optimizing its metadata, days marketing it, and despite it receiving a decent amount of views, the earnings are far less than you expected. You likely don’t have to imagine that scenario. You’ve lived it. We all have. Underperforming earnings are very common on YouTube, but many creators don’t know the reasons behind it. Let’s take a look at a few. Earnings are low in general Before we get into the many factors that can result in low CPMs, it’s good to point out that earnings on YouTube aren’t anything […]

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Happy Father’s Day, Fullscreen We believe that dads are more than a generic father figure needed for a backyard BBQ. To be a dad is to be a supporter, a friend, and leader and that isn’t a concept limited to men in khakis with Bud Lights who say “you know what kid.” Men you can be a dad to a dog, be a daddy, you can be whatever the hell you want. With that said, we’re celebrating some of our working dads at Fullscreen today. Check out how being a father has changed how they work annnnnnnd some of their best dad jokes. Pete Stein […]

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