BlogThe latest for Creators, Brands, and Fans

Inside Jokes: The New Love Language for Brands Why is it so easy to fall back into a routine when you’re with your best friend? Whether it’s been a day, or even years since you last saw them, what is it about the friendship that makes it just click? At the core, it’s the shared experiences, unique to you and your friend, that have had a profound impact on your lives and make your relationship feel familiar and easy. This impact surfaces in the form of inside jokes threaded throughout the conversation via small anecdotes, tidbits, and memories only you and your friend understand. They bring you closer […]

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Break free from platforms – own your own data The ever changing social media landscape and the importance of owning your own data and relationships. Online interactions between creators, artists, and brands have been dominated over the years by a multitude of third parties (social networks). Now don’t get me wrong, social media is a fantastic way of distributing content and growing a following, and at times, making a good chunk of change. However, relying purely on social media to build a direct and meaningful relationship with your audience for the long-term is becoming increasingly harder…and more expensive. As social media changes, NOW is the time to own the direct relationships […]

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Curious About Millennial Minds? We’ve Got the Inside Scoop… Fullscreen’s Marketing Research Community TBH Collects Authentic Consumer Insights for Brands Here at Fullscreen, we’ve got access to a massive group of digital-first consumers. That’s because we’re fam to thousands of digital influencers, including the insanely popular gamers and colorful personalities at Rooster Teeth. And every one of them boasts tons of engaged followers who respond in seconds with a comment,  😊😂❤👍😝😲✌ and share on their latest post.   The thing about engaged, social-first followings is they have lots to say about brands too. While we’ve already heard an earful (which has helped inform brand strategies and creative), we think […]

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The Big Question: Why? The billion dollar question isn’t “What will you create?” Rather, it’s “Why will you create?” As a content creator, this should be the first question you ask yourself. “Why” is where your content begins and ends. If you look beyond social media platforms, you will find that “why” is the genesis of everything that is to be created. Why do we need this? Why should this product be sold? Why do people love certain brands? Why do fans want to watch my videos? Figuring out “Why” All successful major brands have established a “Why” statement. They have done so because […]

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CYNOPSIS TOP WOMAN IN DIGITAL: MAUREEN POLO Oscars Shmoscars. Congrats to our very own SVP Brand Studio, Maureen Polo, who was recently named one of the Cynopsis Media’s Top Women in Digital! This annual award recognizes the most influential women in digital, marketing, advertising, social media and online content. We’re proud to see Maureen join such an impressive list of accomplished industry game changers, leaders and visionaries. Here at Fullscreen, of course, we already know how remarkable Maureen is. She’s a true industry luminary and a great colleague. She’s passionately dedicated to Fullscreen’s mission and the national branded entertainment initiatives she oversees. Her work is world-class at every level, from her team leadership […]

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More YouTube updates – what you need to know Well, it’s happened again. YouTube recently announced some substantial changes to their monetization policies that will take effect soon. Here’s a brief rundown of the changes, how this could affect you, and some ideas for moving forward with your heads up. What happened? YouTube changed the requirements that need to be met in order to monetize on the platform. If you remember, they made a change to the requirements back in April 2017 that allowed only channels with over 10K lifetime views to monetize. Well, due to continuing issues involving people taking advantage of the algorithms, abusing the platform, etc., […]

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Getting organized for 2018 Well, it’s December, which means we’ve come to the end of 2017! Finally. It’s over. We did it! A new year rests just beyond the horizon filled with incredible opportunities for us to chase after, and with that comes the need to get organized. Content creation is hard enough as is, but taking it on without a plan – knee-deep in a mess of gear, wires, gorillapods, boosted boards, tears, fears, and all the clutter and uncertainty from the previous year – is a recipe for absolute failure. Let’s look at ways we can get organized and get our ideas […]

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Revive old videos using YouTube’s community features Last week YouTube expanded the rollout of their new Community tab to creators with more than 10,000 subscribers; bringing video sharing, text posts, and polls to eligible channels. Since becoming available, I started to test if a feature like this could bring life to older videos. Spoiler alert: It can. Re-share those videos! My first post reminded my subscribers of a video I published just under two months ago. I chose this video mainly because the subject matter was still fairly fresh in the minds of my audience. Looking at the view chart above, there’s definitely a bit of a […]

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5 ways to capitalize on merch this holiday season Now that we’re all recovering from our Thanksgiving comas, the holiday season is officially upon us – and so is merch season! T-shirts, hoodies, phone cases, you name it. It’s the best time of the year for creators to promote their merchandise, and fans can’t wait to find their favorite YouTubers’ merch under the tree, beside the menorah, or wherever else. But with all this merch power comes great merch responsibility! Here are five great ways to get started this holiday season: 1. Give your audience options Yes, t-shirts are great, but not every fan is looking for one. Make sure to […]

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