BlogThe latest for Creators, Brands, and Fans.

Meet Fullscreen’s top gamers As a form of entertainment, gaming has yet to take off on television. Sure, we play games on TV sets, but for the most part, appreciating gaming as not only an art form and medium but also as a spectator sport simply hasn’t translated to mainstream media—yet. But YouTube lifts our favorite pastime into the forefront of entertainment. When the top channel on YouTube belongs to a gamer (PewDiePie), there’s no denying that gaming is here to stay. We at Fullscreen represent some amazing gamers, and here are five of our favorites. Swiftor Swiftor adds a level of showmanship to […]

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Adding Tumblr to your YouTube strategy Last week we discussed four easy ways to grow your YouTube audience using Instagram. Today, we’re moving on to another creativity-driven platform, Tumblr. Founded in 2007, Tumblr is a social media and microblogging platform that’s quickly become a worldwide destination for creativity and inspiration. Tumblr allows users to share various forms of content—including video, audio, and GIFs—to the masses. Let these facts sink in: To date, Tumblr users have created more than 83 billion posts. 66% of Tumblr visitors are under 35 years old; 39% are under 25. Tumblr users grew by 74% in 2013. Tumblr is now home to more […]

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What is fair use—and what isn’t? Please note: This article should not be interpreted as legal advice, nor should it be interpreted as creating any kind of attorney-client or legal advisor relationship. You should not rely upon the legal information or opinions provided, and you should consult with your personal legal advisor. You are solely responsible for any legal decisions or actions you take or omissions you commit. As a YouTuber, you may have heard talk about the concept of fair use. The fair use doctrine is a set of guidelines in Title 17, Section 107 of the United States Code (U.S. copyright law) that allows people to use other people’s copyrighted, original works in […]

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Channel Plus YouTube scorecard: Chevrolet Here on Fullscreen’s Channel Plus team, it’s always nice to find a brand on YouTube that “gets it.” YouTube is unlike any other social network, and deciphering what it takes to run a successful channel is a feat unto itself. That’s what made reviewing Chevrolet‘s channel such a pleasure—many of YouTube’s best practices have already been implemented. With a couple adjustments outlined below, we’re confident the Chevy channel can build upon its established success and further distinguish itself as the benchmark for automotive brands on YouTube. Design Design is where Chevy needs the most help. While it appears that Chevy […]

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Vote for Fullscreen The SXSW Panel Picker voting process has arrived, and we need your thumbs up! In March 2015, Fullscreeners will hit Austin, Texas, to showcase how creators are becoming brands, how brands are becoming online video creators, and how to build killer products. The Fullscreen team—including influential creators and industry leaders in branding and advertising, talent management, production, technology and product design—has lined up a slew of panels that you won’t want to miss. Check out our pitches below, click on the links, and sign in to the SXSW Panel Picker to get your vote on before voting ends on September […]

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Analyzing your YouTube demographics Data about your audience demographics can play a big part in growing your YouTube channel. These data don’t just show you who’s viewing your content and where they’re located—they can also serve as a vital marketing tool. Whether you’re viewing your demographics on YouTube or on the Fullscreen Creator Platform, the main info you’ll see is about your audience age, gender, and Location. Who’s watching? In the example above, 72% of viewers are male, while only 28% are female. And a good portion of them are within the 45–54 age range. You can take away a couple things from those facts alone: There’s an […]

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Fullscreen Talent Rock the Teen Choice Awards We’re incredibly proud of O2L for winning the Teen Choice Award for Choice Web Star: Comedy this Sunday, as well as the 14 Fullscreen stars nominated for their excellence in five major Web categories. This was a huge year for us because it was the first time in Teen Choice history that digital and social media stars received greater recognition alongside top TV, movie, and music talent. It’s a well-deserved moment for Fullscreen stars and #TeamInternet. In the Choice Web Star: Female category, Grace Helbig and Andrea Russett were top nominees, while Connor Franta was nominated as Choice Web Star: […]

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Are your videos brand safe? Here at Fullscreen, we work directly with brands to bring in advertising opportunities that give our creators rewarding CPMs and earnings. One common message that we hear from these advertisers is that they typically want their ads to run on ‘brand safe’ videos. What’s considered ‘brand safe’? Generally, ‘brand safe’ equates to ‘family friendly’. For instance, advertisers tend to avoid any channels that feature: Profanity Firearms or overt violence Racist or hate speech Sexually explicit content If any of the above are present in your videos—or even in your metadata (such as your titles, tags, and descriptions)—there’s a much lower […]

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Gaming on YouTube: A marketer’s best friend It’s no secret that gaming rules the roost on YouTube—look no further than PewDiePie’s 29 million subscribers for proof that gaming and YouTube go together like peanut butter and jelly. What might be surprising, though, is that these hordes of gaming fans don’t just visit YouTube for gaming highlights or snarky comment threads but as a vital part of their buying decision lifecycle. In fact, 92% of gamers turn to YouTube to help them research a title before purchase. Gaming content and purchase behavior In a gamer’s decision buying lifecycle, YouTube plays an indispensable role in molding the likelihood of […]

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