BlogThe latest for Creators, Brands, and Fans.

Developing your YouTube brand Coke. Gap. Taco Bell. All well-known brands with well-known products—but what does that mean for a YouTube creator? Creating a brand is part of creating original content. Your brand is your identity—what you show the world with your YouTube channel. Let’s say a girl named Tina watches a variety of YouTube videos daily: from fitness and health to fashion and vlogs to comedy/pranks and music. She decides, “I want to make my own channel too!” How does she begin? The urge to pick up the camera and make it up as you go along is an easy, tempting road to […]

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Originality on YouTube 100 hours of video. Every minute, 100 hours of video is uploaded to YouTube. Think about that for a moment. 2 million videos. Assuming the average video is 5 minutes in length, we can estimate that around 2 million videos are uploaded each day! This means that for every new video you upload, you could be competing with 2 million others. Sure, those 2 million probably aren’t all part of the same genre as your video, but this should give you an idea as to the competition you’re going up against. So why does this all matter? You’re a needle in a haystack […]

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Introducing Generation Z [Infographic] If you’re like us and pay attention to Digital Media landscape, you’ve probably heard a lot about Generation Y, or as we at Fullscreen like to call them, “The Connected Generation”. Gen C is a formidable and sought after demo for many marketers, and for good reason – they drive almost $500B worth of spending per year. However, closely behind Gen C is a new and even more connected generation, referred to as “Generation Z”. By most accounts, these family-data-plan-killing youngsters aren’t dissimilar from their predecessors. But as Gen C ages, the heirs to the digital throne will be comprised […]

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Even more songs for Fullscreen musicians to cover! Fullscreen musicians: exciting news! Get ready to cover more songs Our Cover Songs app has let you cover thousands of songs and monetize them on YouTube—but many of you are eager for more. So we’re excited to announce that we’ve partnered with We Are The Hits to supercharge the Cover Songs app and give you access to 15 times more songs! Now you can legally cover and monetize more than 3 million songs from the top music publishers in the world. The list includes over 85% of the Billboard Hot 100 charts! How to get started Ready to expand your […]

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Fullscreen’s Next Episode Friends of Fullscreen, Almost four years ago today, I left an awesome job at YouTube to found a company focused on a new generation of creators. These creators are different in many ways. They are born on social media platforms. They build massive audiences from scratch and speak directly to their fans. They don’t wait for anyone’s permission to create because they have never known a gatekeeper. I named the company Fullscreen and was very fortunate to build a strong team of people who share my same passion. What felt like the future of media four years ago has quickly […]

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Shiny new YouTube features for creators! Creators, rejoice! YouTube’s been cranking out some pretty snazzy features over the last few months and added a few more this week. Let’s take a look at a few of them. Realtime analytics 301+ is a number that haunts us all. To help eliminate invalid views and to reduce bandwidth, YouTube freezes views once a video hits 301 views. After that, it updates views every few hours. This week, YouTube released Realtime reports to help track your video’s performance over 48 hours and over the past 60 minutes. You can find the Realtime report in your Analytics sidebar: once you switch […]

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Make money from your songs with Loudr Fullscreen musicians: it’s time to get louder—with Loudr! Today we’re excited to announce another great Fullscreen partnership to help you monetize your music beyond YouTube. What is Loudr? Loudr lets you distribute and sell audio tracks of virtually any song imaginable. Whether you’ve recorded an original or a cover, Loudr helps you sell it through the world’s biggest music services, including iTunes, Google Play, Spotify, Amazon, Pandora, Loudr’s direct-to-fan store, and more! Sell your music on iTunes, Spotify, Amazon, Loudr, and beyond License cover songs so you can monetize your recordings Get Loudr’s best revenue split—only for Fullscreen creators! Split earnings […]

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YouTube’s newest insights on teens and millennials Every three months, Google releases its YouTube Insights report, chock full of fantastic data and trends straight from the source. These reports are always useful, but the most recent edition shed especially interesting light on the continued infatuation teens and millennials have with YouTube, as well as their enormous purchasing power. Here’s what we learned from the study! YouTube’s reach YouTube continues to be the go-to social network for teens and millennials, beating out behemoths such as Facebook, Twitter, and Instagram for the top spot. This domination doesn’t stop at social networks: according to Nielsen, YouTube reaches almost 50% of […]

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Fullscreen talent shines at the Streamy Awards On Sunday, the fourth annual Streamy Awards honored the best in online video. We’re proud of Fullscreen’s nearly 30 nominees and six big winners of the night. Huge congratulations to Devin SuperTramp, Jack Vale, Zach King, The Fine Brothers, and What’s Trending! Fullscreeners were also in full force throughout the ceremony. Grace Helbig slayed as co-host; Scott Bradlee and Postmodern Jukebox kept toes tapping all night long as the house band; and Connor Franta, Shira Lazar, and Jack Vale presented awards to their esteemed colleagues. Fresh off of last month’s Teen Choice Award win, Our2ndLife was nominated alongside the @SummerBreak campaign, […]

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