BlogThe latest for Creators, Brands, and Fans.

How to write, design, and schedule a YouTube episode So you’re an online video creator. After thinking about and deciding on what your YouTube “brand” will be, it’s time to pick up the camera and start filming, right? Not quite yet! Chances are you should do a little more prep beforehand: first, by writing what the content of each video, or episode, will be. Plot out your episode Unless your video is a short film (or animated short), a traditional “script” probably won’t apply. But the concept of storytelling does still apply. Whether your focus is fitness, gaming, music, or something else, think of each video you make as […]

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6 Fullscreen dos and don’ts for Halloween Note: Some videos contain foul language. Viewer discretion advised! Halloween is upon us, and we at Fullscreen are ready to bedeck our pets in cute costumes, watch our favorite horror movies, and eat an absurd amount of chocolate. But what does it really take to do Halloween right? To help out, we asked Fullscreeners to send some videos to our Twitter account, and we came up with a list. Here we go! DO carve a pumpkin. It’s Halloween—go for it! Take a look at the one RolyUnGashaaHD made.   DO watch your favorite horror movies, but DON’T get killed if […]

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The power of mobile video [infographic] By now, there’s little doubt that mobile is the future of video—look no further than your pocket for proof. Screens are getting larger, data speeds are skyrocketing, and “selfie” is now officially enshrined in our collective lexicon. Even CBS is cutting the cord. Crazy, right? Maybe we should have seen this coming. After all, smartphone adoption in the United States has surpassed 60%, up from 36% just two years ago. Mobile download speeds doubled in 2013, and monthly data usage on mobile devices rose to 1.5 exabytes per month—50% more data than the entire internet used in 2000. But where […]

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6 steps to a perfect tweet Clever hashtag? Check. Witty phrase? Check. Ok all systems go! This 140-character masterpiece is ready to hit the world wide web! You hit the send button, sit back, and wait for the RTs and favs to fly in. One minute passes . . . nothing. Two minutes . . . nothing. Three minutes . . . nothing. Oh no—it’s happened again! Another tweet that you thought was perfect has failed miserably. If this scenario sounds familiar, don’t worry—we’ve all been there, Constructing the perfect tweet is no easy task. With only 140 characters, it’s pretty hard to deliver witty, on-topic, and RT-worthy all at once. Before […]

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YouTube’s new monetization suspension policy At Fullscreen, we do our best to keep our creators up to date on the latest from YouTube. And YouTube is making some changes that we want to let you know about. Sometime before the end of October, YouTube will be turning on a policy called “monetization suspension” that will affect all channels—both independent channels and MCN-partnered channels (whether those channels are with Fullscreen or another network). Monetization suspension has been in effect for independent creators for a long time. YouTube now wants the rules to be the same across all its partners, which is why they’re making this change […]

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YouTube Fan Funding is coming! Fullscreeners! Over the last month, YouTube began to roll out a beta program for a brand new feature called Fan Funding, which lets fans support the channels they love by making voluntary tips directly to them using Google Wallet. Here’s how it works! Fan Funding eligibility Once YouTube rolls out Fan Funding to everyone, you’ll need to meet the following eligibility guidelines if you want to use it: Have a YouTube account in good standing (no copyright strikes, Terms of Use / Terms of Service strikes, or third-party global blocks) Meet the criteria for YouTube partnership (if you’re already partnered […]

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Refer your friends and earn even more cash! Creating YouTube videos is great, but teaming up with your friends is even better! Our referral program has always rewarded our creators for inviting their friends to Fullscreen—but in the past, unless your friend had 1,000+ subscribers, you weren’t able to cash in. As of today, that all changes. As a big thank you to our creators, our completely revamped referral program now offers bonuses for referring creators with as few as 100 subscribers! If you’re looking to share the Fullscreen experience with your friends, now’s the perfect time to send out those invites! You might even be able to […]

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3 ways your brand can think like a YouTube creator YouTube is a hugely powerful marketing medium: 1 billion unique monthly users, 80% non-U.S. traffic, and daily subscriptions 4x higher than they were last year. But how can your brand take advantage? Brand marketers, don’t be fooled: YouTube’s massive audience and seemingly low barrier to entry does not give you permission to simply repurpose TV ads—in the case of YouTube marketing, repurposing is depurposing. Instead, mimic three best practices from successful YouTube creators: content, consistency, and community. Content Users turn to YouTube to explore their passions. So top brands on YouTube create useful, unique, and relevant video while keeping the […]

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7 Fullscreeners to start Insta-stalking If you’re a social media enthusiast, 2010 should hold a very special place in your heart. Not only was it the year Steve Jobs introduced the iPad, it also was the birth of the procrastination-friendly app Instagram. Instagram was conceived by San Francisco–based developers Kevin Systrom and Mike Krieger, who wanted to deliver an app that took advantage of people’s love of visual content and would satisfy our mobile-driven culture. Flash forward four years, and 13% of all Internet users have an Instagram account—the app now attracts more than 200 million monthly active users. Impressive, right? Despite brands flocking to […]

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