BlogThe latest for Creators, Brands, and Fans.

Refer your friends and earn even more cash! Creating YouTube videos is great, but teaming up with your friends is even better! Our referral program has always rewarded our creators for inviting their friends to Fullscreen—but in the past, unless your friend had 1,000+ subscribers, you weren’t able to cash in. As of today, that all changes. As a big thank you to our creators, our completely revamped referral program now offers bonuses for referring creators with as few as 100 subscribers! If you’re looking to share the Fullscreen experience with your friends, now’s the perfect time to send out those invites! You might even be able to […]

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3 ways your brand can think like a YouTube creator YouTube is a hugely powerful marketing medium: 1 billion unique monthly users, 80% non-U.S. traffic, and daily subscriptions 4x higher than they were last year. But how can your brand take advantage? Brand marketers, don’t be fooled: YouTube’s massive audience and seemingly low barrier to entry does not give you permission to simply repurpose TV ads—in the case of YouTube marketing, repurposing is depurposing. Instead, mimic three best practices from successful YouTube creators: content, consistency, and community. Content Users turn to YouTube to explore their passions. So top brands on YouTube create useful, unique, and relevant video while keeping the […]

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7 Fullscreeners to start Insta-stalking If you’re a social media enthusiast, 2010 should hold a very special place in your heart. Not only was it the year Steve Jobs introduced the iPad, it also was the birth of the procrastination-friendly app Instagram. Instagram was conceived by San Francisco–based developers Kevin Systrom and Mike Krieger, who wanted to deliver an app that took advantage of people’s love of visual content and would satisfy our mobile-driven culture. Flash forward four years, and 13% of all Internet users have an Instagram account—the app now attracts more than 200 million monthly active users. Impressive, right? Despite brands flocking to […]

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Developing your YouTube brand Coke. Gap. Taco Bell. All well-known brands with well-known products—but what does that mean for a YouTube creator? Creating a brand is part of creating original content. Your brand is your identity—what you show the world with your YouTube channel. Let’s say a girl named Tina watches a variety of YouTube videos daily: from fitness and health to fashion and vlogs to comedy/pranks and music. She decides, “I want to make my own channel too!” How does she begin? The urge to pick up the camera and make it up as you go along is an easy, tempting road to […]

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Originality on YouTube 100 hours of video. Every minute, 100 hours of video is uploaded to YouTube. Think about that for a moment. 2 million videos. Assuming the average video is 5 minutes in length, we can estimate that around 2 million videos are uploaded each day! This means that for every new video you upload, you could be competing with 2 million others. Sure, those 2 million probably aren’t all part of the same genre as your video, but this should give you an idea as to the competition you’re going up against. So why does this all matter? You’re a needle in a haystack […]

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Introducing Generation Z [Infographic] If you’re like us and pay attention to Digital Media landscape, you’ve probably heard a lot about Generation Y, or as we at Fullscreen like to call them, “The Connected Generation”. Gen C is a formidable and sought after demo for many marketers, and for good reason – they drive almost $500B worth of spending per year. However, closely behind Gen C is a new and even more connected generation, referred to as “Generation Z”. By most accounts, these family-data-plan-killing youngsters aren’t dissimilar from their predecessors. But as Gen C ages, the heirs to the digital throne will be comprised […]

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Even more songs for Fullscreen musicians to cover! Fullscreen musicians: exciting news! Get ready to cover more songs Our Cover Songs app has let you cover thousands of songs and monetize them on YouTube—but many of you are eager for more. So we’re excited to announce that we’ve partnered with We Are The Hits to supercharge the Cover Songs app and give you access to 15 times more songs! Now you can legally cover and monetize more than 3 million songs from the top music publishers in the world. The list includes over 85% of the Billboard Hot 100 charts! How to get started Ready to expand your […]

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Fullscreen’s Next Episode Friends of Fullscreen, Almost four years ago today, I left an awesome job at YouTube to found a company focused on a new generation of creators. These creators are different in many ways. They are born on social media platforms. They build massive audiences from scratch and speak directly to their fans. They don’t wait for anyone’s permission to create because they have never known a gatekeeper. I named the company Fullscreen and was very fortunate to build a strong team of people who share my same passion. What felt like the future of media four years ago has quickly […]

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Shiny new YouTube features for creators! Creators, rejoice! YouTube’s been cranking out some pretty snazzy features over the last few months and added a few more this week. Let’s take a look at a few of them. Realtime analytics 301+ is a number that haunts us all. To help eliminate invalid views and to reduce bandwidth, YouTube freezes views once a video hits 301 views. After that, it updates views every few hours. This week, YouTube released Realtime reports to help track your video’s performance over 48 hours and over the past 60 minutes. You can find the Realtime report in your Analytics sidebar: once you switch […]

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