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VidCon 2014 and the social media that made it great 2014 will be remembered for many things: the year Kimye tied the knot, the year we saw the end of Breaking Bad, and the year that VidCon became a mecca for digital media. For the unitiated, VidCon is the online video world’s annual three-day conference that calls Anaheim, California, home. VidCon 2014 presented a ton of brand activations, industry and community panels, and thousands of screaming fangirls (more on this later). Big brands like The Late Night Show with Jimmy Fallon, Kia, and Taco Bell seized the opportunity to get noticed by Gen C and had a huge impact throughout […]

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Promote your channel with the YouTube Fan Finder As a YouTube content creator, one of your main goals is to grow your audience—but that can be tough. Competition is fierce, and advertising your channel is pricey. Recently, YouTube rolled out a great new audience growth tool called the Fan Finder, which lets you create free TrueView InStream ads to attract new fans to your channel. Once you create the ads, YouTube targets them specifically at viewers who are likely to enjoy your content. Even better, YouTube funds the ads 100%, so you don’t have to dish out any money of your own! Let’s take a look at how the […]

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The power of the second screen [infographic] You find yourself on the couch after a long day at work. You have your favorite show on TV and your phone planted firmly in your hand, catching up on Instagram. One ear is listening to SportsCenter highlights while the other is hearing the latest viral baby goat scream on Vine. Sounds familiar, right? For nearly 50 million Americans, this second-screen experience is second nature. But is this behavior a boon or a bust for broadcasters? According to Google, the second-screen experience is quickly becoming the preferred method of extending television consumption beyond broadcast time slots. In a recent study, […]

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Refer your VidCon friends to Fullscreen! VidCon 2014 is here! Three days of great events at the Fullscreen booth, panels, screenings, and chances to connect with both video creators and brand sponsors. With more than 10,000 creators roaming the convention floor in Anaheim, you’re bound to meet new people and form lifelong friendships. If you’re a Fullscreen creator, remember that you can refer your new VidCon friends to Fullscreen and earn great cash bonuses in the process! Those of you who didn’t make it to VidCon can always do the same—our Referral Bonuses tool is open to all Fullscreen creators. Refer your friends! The Referral Bonuses tool lives on our Apps page, along with many other tools […]

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Get seen with YouTube playlists This month we’ve looked at a lot of ways to boost your YouTube search rankings and get your videos seen: titles, descriptions, tags, and thumbnails. Today we come to another powerful tool: YouTube playlists. Why playlists? When you upload a video to YouTube, it just gets thrown in a pile with all your other videos. Viewers can sort by upload date or popularity, but your videos aren’t organized in any other way—unless you do it yourself. Playlists make your content easier for viewers to navigate, especially if you release videos on different topics, or videos in series. Playlists are also […]

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Getting Gen C to the box office [infographic] The Monday after The Fault in Our Stars destroyed Edge of Tomorrow at the box office, the web was abuzz trying to explain how and why this “little movie that could” beat out Tom Cruise. The answer lies in the perfect storm of the hugely successful book, the dedicated social following amassed by author John Green, and savvy Gen C marketing executed by 20th Century FOX. When John Green isn’t writing or promoting teen tearjerkers, he and his brother Hank are busy educating their two million YouTube subscribers on net neutrality, the Central African Republic, and how to make cinnamon […]

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Fullscreen goes to VidCon 2014! The rumble of the Anaheim Convention Center. The brightly lit booths. The enthusiastic cries of fans seeing their favorite YouTubers. It’s all coming next Thursday, June 26! Yes, we’re on the eve of VidCon—online video’s biggest event of the year. Programming VidCon 2014 kicks off on Thursday, June 26 at 9:00am. Stop by the Fullscreen booth (#813) for special games, giveaways, and prizes, and see some of your favorite YouTubers in person. Here’s some of the programming we’ve got in store for you: Wristbands: We’ll be handing out collectible “I ♥ [YouTuber name]” wristbands throughout the day. If you collect […]

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7 habits of highly effective social media-ers The world of social media moves faster than fangirls at an O2L show. With the endless options it’s overwhelming just to get your social media feet on the ground, let alone grow a successful presence. But a lot of social media success just boils down to building good habits. Sean Covey, the author of 7 Habits of Highly Effective Teens, sums this up perfectly: “We become what we repeatedly do.” In that spirit, here are seven habits of highly effective social media-ers. Enjoy! 1 .They take breaks. Most creative firestorms ignite when you’re away from your computer. At least once a day, take […]

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Tips for a perfect YouTube thumbnail YouTube thumbnails are the book covers of the online video world. Our decision whether to click on a video often comes down to its thumbnail: an eye-catching image draws us in, while a boring or blurry one puts us off. So what does it take to create a thumbnail that seals the deal? YouTube’s default thumbnails When you upload a video, YouTube gives you three thumbnail choices once the video has finished processing. Unfortunately, they’re pulled randomly from your video, so you have little control over the choices—and often, they’re not so pretty. Exhibit A: Is this really what you […]

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