BlogThe latest for Creators, Brands, and Fans.

Win $100 in 6 seconds in our Vine contest! Happy holidays! December is here, and it’s time to break open the egg nog, snuggle up with some warm blankets, and enjoy time spent with family and friends. We’re kicking off the festivities here at Fullscreen with a Vine contest for creators! Create a six-second Vine answering the following question: “What does the Holiday season mean to you?” Is it a family tradition? A certain food? The presents? Let us know! How to enter Record a six-second Vine! Tweet us the Vine! Make sure to tag @Fullscreen and #FullscreenHoliday Enter as many times as you want! What you can win 1st prize: $100 Spreadshirt credit, […]

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Manage your social presence with Epoxy! Fullscreeners! We love social media as much as you do, but there’s a company who loves it even more! Today we’re excited to announce a new partnership with Epoxy, which offers awesome social tools to help you engage with your fans across your entire social media presence. What’s Epoxy? Whether it’s Twitter, Facebook, or Instagram, promoting your great content through social media is more important than ever before. Epoxy lets you share, engage, and analyze across all your social—all in one place! With Epoxy you can: Manage all your social networks in one place Share video seamlessly to Facebook and […]

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Audio on a shoestring budget Last month, we spoke about shooting videos on a budget. And if you’ve had sticker shock from researching cameras, get ready for more of the same when you look into audio equipment. True, quality audio is crucial to improving your videos—but there are great budget options so you don’t have to spend thousands of dollars on audio equipment up front. Here are some of our favorites. Static mics Blue Yeti ($99) A USB microphone, this is great for podcasting, music, and narration. It gives great quality and is easy to set up. Logitech G35 7.1 ($59) Fantastic for gamers looking […]

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3 reasons to be thankful this Thanksgiving Thanksgiving: a time of bonding with family and friends, eating great food, and giving thanks for what we have. Here at Fullscreen, we (and three of our top creators) have a short list of what to be thankful for this holiday. Food Be thankful for food. All the food you get on Thanksgiving. And the fact that you don’t have to cook the meals! Unless your family makes you help, or if you’re meeting your significant other’s family and want to impress them with your culinary skills. Listen to this song by Michelle Glavan and company—it’s bound to help you […]

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Black Friday on YouTube [infographic] Historically, Black Friday was a one-day shopping extravaganza, full of door-busting deals, extended shopping hours, and the occasional tug-of-war over the last remaining (suspiciously understocked) toy. In recent years, consumers have reshaped this free-for-all into a week-long event, avoiding long lines the day after Thanksgiving in favor of shopping on their own time, from the comfort of their homes. This evolution has changed the way retailers reach their customers and also transformed consumers’ buying process—inserting YouTube and mobile devices squarely into the process. Shopping research on YouTube In a recent study, 64% of people cited YouTube as the single most […]

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A video creator’s guide to constructive criticism The best way to improve as at anything—whether you’re an illustrator, a writer, or a video creator—is to get constructive feedback. It’s the negative feedback you might fear—but you shouldn’t! Of course, nonspecific negative feedback like “You suck!” or “I hate you!” don’t do much to help someone. But if you genuinely don’t like a video that someone created and you want to express that dislike, there’s a constructive way to approach it. If a serious video creator has done something that doesn’t click with their audience—whether it’s weak visuals, poor editing, bad audio, or an abrupt change in channel […]

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Shooting videos on a shoestring budget After developing your YouTube brand and designing your episodes, it’s finally time to pick up the camera and start shooting your video! If you’re like many online video creators, you probably had sticker shock when you bought your first camera. Some creators have invested hundreds—if not thousands—of dollars into quality lenses, sturdy cameras with built-in microphones, tripods, lighting, green screens, and so on. And the quality shows in their videos. The good news? There are ways to cut corners when you’re shooting videos on a budget. Bargain vendors First, keep in mind that Fullscreen creators get an exclusive discount on […]

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4 ways to drive YouTube traffic to your brand’s website Though most video creators call YouTube their home, most brands still rely on their own websites to communicate and fulfill their brand promises. But viewers on YouTube are very easily distracted, so how can you get them to click through from your brand’s video to your website? Annotations A clear and targeted call to action (CTA) is a must: viewers need to know exactly what they’ll get if they click away from the video they’re watching. Annotations are a great way to convey that information. Issuing a clear, simple CTA in the hyperlinked annotation informs your viewer of the value […]

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Rooster Teeth Joins Fullscreen I’m excited to announce that Fullscreen has acquired the pioneering creative production studio, Rooster Teeth.Over 11 years, Matt Hullum and Burnie Burns have created an online media empire. Their many different entertainment properties include the longest-running online series, “Red vs. Blue,” hit animated series like “RWBY”, record-setting crowd-funded projects like the upcoming feature film “Lazer Team,” a top-performing podcast network, a major annual event RTX (Rooster Teeth Expo), and one of YouTube’s leading multichannel networks.Together, we will deliver more of the content fans love, in addition to developing new ambitious projects and experiences. CEO Matt Hullum shared some thoughts below […]

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