BlogThe latest for Creators, Brands, and Fans.

New in your inbox: Fullscreen GO Fullscreeners! We’re bringing some more #PowerToTheCreators with a brand new newsletter, specifically for smaller creators: Fullscreen GO! It’s going out to our network for the first time this week. We’ve heard your feedback on ways to improve the Fullscreen network—especially for newer creators who have tons of potential and talent but don’t (yet!) have a big audience. Do you fall in that category? Then Fullscreen GO is for you. What’s in it for you In each issue of Fullscreen GO we’ll be naming the hottest trends that week—or that very day—for you to capitalize on in your own videos (read […]

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The Big Game: The Super Bowl on YouTube As millions of Americans know, Super Bowl XLIX is coming up on February 1. It wasn’t long ago that advertising during the “Big Game” was reserved exclusively for big brands with multi-million-dollar budgets. Huge automotive and alcohol companies dominated our TV screens with dazzling campaigns that changed the game from a spectacle of sport to appointment television for advertisers. But blue-chip dominance of the Super Bowl’s airwaves has come to an end. With the prominence of YouTube and other video platforms, this advertising showcase has expanded beyond the confines of four quarters on the field and evolved into a month-long […]

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Launching Fullscreen Films “Camp Takota” turned out to be one of the best experiences of my career. Collaborating with such a group of talented and creative people, we got to change up the rules, make a great movie, and have more fun then I’ve ever had before. It was literally like going to camp every day. So, it got me thinking, how do you recreate this in a bigger way? How do you collaborate on films with creators that have amazing ideas and stories that aren’t being told in this way anywhere else? Well, the simple answer is to find some folks who […]

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#FullscreenHangout Returns! We’re bringing it back: we’re excited to announce the return of #FullscreenHangout, our live stream for creators! Tune in next Tuesday, January 27, at 1:00pm PST! Our first guest will be our newest partner, Epoxy. As we announced back in December, Epoxy connects you with your fans and followers more easily across all types of social media. Epoxy’s team will answer your questions about who they are, what they do, and how their product works. Best of all, you’ll have the chance to win some prizes! First, we’re giving away Fullscreen and Epoxy swag: to enter, tweet using the hashtag […]

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Don’t get suspended for tag spam! Content creators! You may be aware already, but a heads up: over the last few months, YouTube has been issuing community strikes on videos that contain tag spam—unnecessary and excessive tags in their descriptions. So we wanted to let you know how you can avoid violating YouTube’s policy while still driving traffic effectively to your videos. You might assume that stuffing your video descriptions with extra keywords will help your YouTube search ranking—but the reality is quite the opposite. Too many extra keywords can not only hurt your videos’ search ranking but can also result in a strike against your account. […]

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Do YouTube views drive beer sales? [infographic] The alcohol industry—and U.S. domestic beer in particular—is one of the most competitive industries in the world. Entrenched brands battle it out year after year with hopes of capturing share in a market worth more than $23 billion annually. Marketing in the beer world has traditionally taken place through established channels, particularly on TV. But more and more, savvy marketers are beginning to explore the power of the digital realm, with YouTube at the forefront. As it turns out, there’s a good bit of beer-related activity on the platform already—it’s only a matter of time before a winner emerges to […]

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#FullscreenHoliday contest results Our #FullscreenHoliday Vine contest came to a close yesterday. We asked you to create a six-second Vine answering the question: “What does the holiday season mean to you?” And many of you replied with some excellent videos! Thanks to everyone for your submissions. And now, here are the winners! In third place: Congrats Chris Starr! You win a Fullscreen T-shirt. In second place: Congrats, Austin Porter! You win a $50 Spreadshirt credit and a Fullscreen T-shirt. And our first place winner . . . Congratulations, Jordan Paul! You win our grand prize of a $100 Spreadshirt credit, a Fullscreen T-shirt, […]

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YouTube as a marketing platform For some creators, online video is a living. Some of the very top stars earn as much as six or seven figures each year from YouTube alone. But the vast majority of online video creators don’t make enough ad revenue to support themselves and turn content creation into a full-time job. What’s more, literally millions of new monetizable videos are uploaded to YouTube each day, so YouTube’s ad inventory is spread out further than ever before—which means some creators are seeing their ad earnings drop. So how can you use YouTube as a marketing platform to drive earnings from other […]

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4 takeaways from the YouTube Brand Playbook YouTube is the second-largest search engine in the world, attracting 1 billion active, unique users every month. Its reach across U.S. adults (18–34) surpasses that of every cable network. Impressive, right? With more than 300 hours of content uploaded to YouTube each minute and usage continuing to rise, audiences have more options than ever to choose from and watch. They expect brands on YouTube to inform them, entertain them, and provide utility to them—when, where, and how they want it. Luckily, there’s a great resource to help brands figure out how to use the platform—it’s called the YouTube Creator Playbook […]

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