BlogThe latest for Creators, Brands, and Fans.

Fullscreen’s Next Episode Friends of Fullscreen, Almost four years ago today, I left an awesome job at YouTube to found a company focused on a new generation of creators. These creators are different in many ways. They are born on social media platforms. They build massive audiences from scratch and speak directly to their fans. They don’t wait for anyone’s permission to create because they have never known a gatekeeper. I named the company Fullscreen and was very fortunate to build a strong team of people who share my same passion. What felt like the future of media four years ago has quickly […]

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Shiny new YouTube features for creators! Creators, rejoice! YouTube’s been cranking out some pretty snazzy features over the last few months and added a few more this week. Let’s take a look at a few of them. Realtime analytics 301+ is a number that haunts us all. To help eliminate invalid views and to reduce bandwidth, YouTube freezes views once a video hits 301 views. After that, it updates views every few hours. This week, YouTube released Realtime reports to help track your video’s performance over 48 hours and over the past 60 minutes. You can find the Realtime report in your Analytics sidebar: once you switch […]

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Make money from your songs with Loudr Fullscreen musicians: it’s time to get louder—with Loudr! Today we’re excited to announce another great Fullscreen partnership to help you monetize your music beyond YouTube. What is Loudr? Loudr lets you distribute and sell audio tracks of virtually any song imaginable. Whether you’ve recorded an original or a cover, Loudr helps you sell it through the world’s biggest music services, including iTunes, Google Play, Spotify, Amazon, Pandora, Loudr’s direct-to-fan store, and more! Sell your music on iTunes, Spotify, Amazon, Loudr, and beyond License cover songs so you can monetize your recordings Get Loudr’s best revenue split—only for Fullscreen creators! Split earnings […]

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YouTube’s newest insights on teens and millennials Every three months, Google releases its YouTube Insights report, chock full of fantastic data and trends straight from the source. These reports are always useful, but the most recent edition shed especially interesting light on the continued infatuation teens and millennials have with YouTube, as well as their enormous purchasing power. Here’s what we learned from the study! YouTube’s reach YouTube continues to be the go-to social network for teens and millennials, beating out behemoths such as Facebook, Twitter, and Instagram for the top spot. This domination doesn’t stop at social networks: according to Nielsen, YouTube reaches almost 50% of […]

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Fullscreen talent shines at the Streamy Awards On Sunday, the fourth annual Streamy Awards honored the best in online video. We’re proud of Fullscreen’s nearly 30 nominees and six big winners of the night. Huge congratulations to Devin SuperTramp, Jack Vale, Zach King, The Fine Brothers, and What’s Trending! Fullscreeners were also in full force throughout the ceremony. Grace Helbig slayed as co-host; Scott Bradlee and Postmodern Jukebox kept toes tapping all night long as the house band; and Connor Franta, Shira Lazar, and Jack Vale presented awards to their esteemed colleagues. Fresh off of last month’s Teen Choice Award win, Our2ndLife was nominated alongside the @SummerBreak campaign, […]

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5 Fullscreen creators to get animated about Animation is possibly the most complex form of motion pictures. Not only does it require skilled artists to produce single frames like traditional art, but then that art has to move and sync to sound. Digital software has democratized animation, just as digital cameras have done so for live action—and now more talented animators are popping up in the world, especially on YouTube. Let’s meet five of Fullscreen’s best animators! 1. Counter656 No one in the world animates stop-motion action sequences quite like Counter656. Whether it’s a hyper-fantasized version of the only Mayweather-Pacquiao fight you’ll ever see, or a LEGO/Disney […]

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The well-traveled YouTube [infographic] In search of adventure and advice, potential travelers are flocking to YouTube to watch travel content. According to a recent study by Google, travel content viewership is at an all-time high, increasing 118% year over year. But how has travel content viewership skyrocketed? Traveling curiosity Two-thirds of U.S. consumers watch travel content when considering and planning travel, so YouTube is prime destination for travel brands to connect with potential customers. When searching for travel content, consumers focus on destinations, attractions, or travel research—these make up 88% of all travel searches. The most successful travel content, surprisingly, is not user-generated content—it’s […]

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Meet Fullscreen’s top gamers As a form of entertainment, gaming has yet to take off on television. Sure, we play games on TV sets, but for the most part, appreciating gaming as not only an art form and medium but also as a spectator sport simply hasn’t translated to mainstream media—yet. But YouTube lifts our favorite pastime into the forefront of entertainment. When the top channel on YouTube belongs to a gamer (PewDiePie), there’s no denying that gaming is here to stay. We at Fullscreen represent some amazing gamers, and here are five of our favorites. Swiftor Swiftor adds a level of showmanship to […]

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Adding Tumblr to your YouTube strategy Last week we discussed four easy ways to grow your YouTube audience using Instagram. Today, we’re moving on to another creativity-driven platform, Tumblr. Founded in 2007, Tumblr is a social media and microblogging platform that’s quickly become a worldwide destination for creativity and inspiration. Tumblr allows users to share various forms of content—including video, audio, and GIFs—to the masses. Let these facts sink in: To date, Tumblr users have created more than 83 billion posts. 66% of Tumblr visitors are under 35 years old; 39% are under 25. Tumblr users grew by 74% in 2013. Tumblr is now home to more […]

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