BlogThe latest for Creators, Brands, and Fans.

The Academy Awards on YouTube The Academy Awards are Hollywood’s biggest night, bringing A-list celebrities to Los Angeles to celebrate the year’s achievements in film. Millions of viewers around the world tune in to watch, spending upwards of eight hours consuming red carpet, pre-show, and ceremony content. In recent years, YouTube has extended the Oscars viewing window beyond the end of February and turned what was previously appointment television into a year-round content juggernaut. Growth of the Academy Awards online Since 2010, the Academy Awards on YouTube have grown mightily: viewership is up by 89%, and video uploads have increased by 900%. In 2013, the […]

More

Amp up your channel income with mid-roll ads What’s up, video addicts! At Fullscreen we’re always looking for ways to help creators earn more money both on and off YouTube. And we’ve got some new advice for you—about mid-rolls! What are mid-rolls? Mid-rolls are ads that you can place in the middle of your videos—just like the commercial breaks of the TV world. Mid-roll ads are incredibly valuable and can quickly boost your earnings big time. Keep in mind that mid-rolls are available only on long-form videos (which YouTube defines as videos 10 minutes in length or longer). If your video qualifies as long form, you can place […]

More

Valentine’s Day on YouTube Depending on your perspective, Valentine’s Day can be a time of celebration with your loved ones or a day of stress, anxiety, and last-minute gift purchases. Whichever side you land on, YouTube is increasingly a go-to place for celebrating this special day. But as we’ll see below, some brands seem to be behind the times in capturing this audience’s attention. Valentine’s Day growth on YouTube Since 2009, viewership of Valentine’s Day–related YouTube content has grown by more than 600%, to nearly half a billion views per year. At the current growth rate, Valentine’s day content will eclipse 800 million views […]

More

New in your inbox: Fullscreen GO Fullscreeners! We’re bringing some more #PowerToTheCreators with a brand new newsletter, specifically for smaller creators: Fullscreen GO! It’s going out to our network for the first time this week. We’ve heard your feedback on ways to improve the Fullscreen network—especially for newer creators who have tons of potential and talent but don’t (yet!) have a big audience. Do you fall in that category? Then Fullscreen GO is for you. What’s in it for you In each issue of Fullscreen GO we’ll be naming the hottest trends that week—or that very day—for you to capitalize on in your own videos (read […]

More

The Big Game: The Super Bowl on YouTube As millions of Americans know, Super Bowl XLIX is coming up on February 1. It wasn’t long ago that advertising during the “Big Game” was reserved exclusively for big brands with multi-million-dollar budgets. Huge automotive and alcohol companies dominated our TV screens with dazzling campaigns that changed the game from a spectacle of sport to appointment television for advertisers. But blue-chip dominance of the Super Bowl’s airwaves has come to an end. With the prominence of YouTube and other video platforms, this advertising showcase has expanded beyond the confines of four quarters on the field and evolved into a month-long […]

More

Launching Fullscreen Films “Camp Takota” turned out to be one of the best experiences of my career. Collaborating with such a group of talented and creative people, we got to change up the rules, make a great movie, and have more fun then I’ve ever had before. It was literally like going to camp every day. So, it got me thinking, how do you recreate this in a bigger way? How do you collaborate on films with creators that have amazing ideas and stories that aren’t being told in this way anywhere else? Well, the simple answer is to find some folks who […]

More

#FullscreenHangout Returns! We’re bringing it back: we’re excited to announce the return of #FullscreenHangout, our live stream for creators! Tune in next Tuesday, January 27, at 1:00pm PST! Our first guest will be our newest partner, Epoxy. As we announced back in December, Epoxy connects you with your fans and followers more easily across all types of social media. Epoxy’s team will answer your questions about who they are, what they do, and how their product works. Best of all, you’ll have the chance to win some prizes! First, we’re giving away Fullscreen and Epoxy swag: to enter, tweet using the hashtag […]

More

Don’t get suspended for tag spam! Content creators! You may be aware already, but a heads up: over the last few months, YouTube has been issuing community strikes on videos that contain tag spam—unnecessary and excessive tags in their descriptions. So we wanted to let you know how you can avoid violating YouTube’s policy while still driving traffic effectively to your videos. You might assume that stuffing your video descriptions with extra keywords will help your YouTube search ranking—but the reality is quite the opposite. Too many extra keywords can not only hurt your videos’ search ranking but can also result in a strike against your account. […]

More

Do YouTube views drive beer sales? [infographic] The alcohol industry—and U.S. domestic beer in particular—is one of the most competitive industries in the world. Entrenched brands battle it out year after year with hopes of capturing share in a market worth more than $23 billion annually. Marketing in the beer world has traditionally taken place through established channels, particularly on TV. But more and more, savvy marketers are beginning to explore the power of the digital realm, with YouTube at the forefront. As it turns out, there’s a good bit of beer-related activity on the platform already—it’s only a matter of time before a winner emerges to […]

More