BlogThe latest for Creators, Brands, and Fans.

YouTube’s new monetization suspension policy At Fullscreen, we do our best to keep our creators up to date on the latest from YouTube. And YouTube is making some changes that we want to let you know about. Sometime before the end of October, YouTube will be turning on a policy called “monetization suspension” that will affect all channels—both independent channels and MCN-partnered channels (whether those channels are with Fullscreen or another network). Monetization suspension has been in effect for independent creators for a long time. YouTube now wants the rules to be the same across all its partners, which is why they’re making this change […]

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YouTube Fan Funding is coming! Fullscreeners! Over the last month, YouTube began to roll out a beta program for a brand new feature called Fan Funding, which lets fans support the channels they love by making voluntary tips directly to them using Google Wallet. Here’s how it works! Fan Funding eligibility Once YouTube rolls out Fan Funding to everyone, you’ll need to meet the following eligibility guidelines if you want to use it: Have a YouTube account in good standing (no copyright strikes, Terms of Use / Terms of Service strikes, or third-party global blocks) Meet the criteria for YouTube partnership (if you’re already partnered […]

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Refer your friends and earn even more cash! Creating YouTube videos is great, but teaming up with your friends is even better! Our referral program has always rewarded our creators for inviting their friends to Fullscreen—but in the past, unless your friend had 1,000+ subscribers, you weren’t able to cash in. As of today, that all changes. As a big thank you to our creators, our completely revamped referral program now offers bonuses for referring creators with as few as 100 subscribers! If you’re looking to share the Fullscreen experience with your friends, now’s the perfect time to send out those invites! You might even be able to […]

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3 ways your brand can think like a YouTube creator YouTube is a hugely powerful marketing medium: 1 billion unique monthly users, 80% non-U.S. traffic, and daily subscriptions 4x higher than they were last year. But how can your brand take advantage? Brand marketers, don’t be fooled: YouTube’s massive audience and seemingly low barrier to entry does not give you permission to simply repurpose TV ads—in the case of YouTube marketing, repurposing is depurposing. Instead, mimic three best practices from successful YouTube creators: content, consistency, and community. Content Users turn to YouTube to explore their passions. So top brands on YouTube create useful, unique, and relevant video while keeping the […]

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7 Fullscreeners to start Insta-stalking If you’re a social media enthusiast, 2010 should hold a very special place in your heart. Not only was it the year Steve Jobs introduced the iPad, it also was the birth of the procrastination-friendly app Instagram. Instagram was conceived by San Francisco–based developers Kevin Systrom and Mike Krieger, who wanted to deliver an app that took advantage of people’s love of visual content and would satisfy our mobile-driven culture. Flash forward four years, and 13% of all Internet users have an Instagram account—the app now attracts more than 200 million monthly active users. Impressive, right? Despite brands flocking to […]

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Developing your YouTube brand Coke. Gap. Taco Bell. All well-known brands with well-known products—but what does that mean for a YouTube creator? Creating a brand is part of creating original content. Your brand is your identity—what you show the world with your YouTube channel. Let’s say a girl named Tina watches a variety of YouTube videos daily: from fitness and health to fashion and vlogs to comedy/pranks and music. She decides, “I want to make my own channel too!” How does she begin? The urge to pick up the camera and make it up as you go along is an easy, tempting road to […]

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Originality on YouTube 100 hours of video. Every minute, 100 hours of video is uploaded to YouTube. Think about that for a moment. 2 million videos. Assuming the average video is 5 minutes in length, we can estimate that around 2 million videos are uploaded each day! This means that for every new video you upload, you could be competing with 2 million others. Sure, those 2 million probably aren’t all part of the same genre as your video, but this should give you an idea as to the competition you’re going up against. So why does this all matter? You’re a needle in a haystack […]

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Introducing Generation Z [Infographic] If you’re like us and pay attention to Digital Media landscape, you’ve probably heard a lot about Generation Y, or as we at Fullscreen like to call them, “The Connected Generation”. Gen C is a formidable and sought after demo for many marketers, and for good reason – they drive almost $500B worth of spending per year. However, closely behind Gen C is a new and even more connected generation, referred to as “Generation Z”. By most accounts, these family-data-plan-killing youngsters aren’t dissimilar from their predecessors. But as Gen C ages, the heirs to the digital throne will be comprised […]

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Even more songs for Fullscreen musicians to cover! Fullscreen musicians: exciting news! Get ready to cover more songs Our Cover Songs app has let you cover thousands of songs and monetize them on YouTube—but many of you are eager for more. So we’re excited to announce that we’ve partnered with We Are The Hits to supercharge the Cover Songs app and give you access to 15 times more songs! Now you can legally cover and monetize more than 3 million songs from the top music publishers in the world. The list includes over 85% of the Billboard Hot 100 charts! How to get started Ready to expand your […]

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