BlogThe latest for Creators, Brands, and Fans.

March Madness on YouTube For college basketball fans, no month is more sacred than March. Affectionately referred to as March Madness, this tournament pits 64 teams against one another to determine a national champion. In recent years, the tournament has skyrocketed in popularity due to the prominence of streaming services offered by CBS, whose app was downloaded 4.5 million times in 2014 alone. While this month-long tournament costs employers an estimated $1.2 billion per hour of lost productivity, it’s a boon for advertisers. One advertiser in particular, Capital One, is entering its fifth year as a major corporate sponsor of the tournament. What compels […]

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YouTube discontinues branding intros Creators! It was only last year that YouTube debuted branding intros—a new feature that allowed you to tack on three-second intros at the beginning of your videos. Many creators have used these intros to brand their videos, remind their viewers to like and subscribe, and announce new projects they’re launching. However, YouTube has recently posted an alert saying that they’re discontinuing the branding intros feature at the end of March. What this means for you After March 31, you’ll no longer be able to add, update, or remove a branding intro from your videos. YouTube has given you two options for […]

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3 things to know if you’re making a parody video Please note: This article should not be interpreted as legal advice, nor should it be interpreted as creating any kind of attorney-client or legal advisor relationship. You should not rely upon the legal information or opinions provided, and you should consult with your personal legal advisor. You are solely responsible for any legal decisions or actions you take or omissions you commit. Video creators! In a previous post, we laid out some basic guidelines for avoiding copyright problems on YouTube. Today, let’s look a little closer at parody videos—they can be a great draw for your fans, but it’s important […]

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Check out our top musicians on #FullscreenShowcase! Music fans! This Friday, February 13, will be our first-ever #FullscreenShowcase! We’re teaming up with StageItto bring you a full-day live event that starts at 10:15am Pacific time. Tune in to see to see amazing performances by some of Fullscreen’s top musicians from all over the world! Check out the flyer below for the artist lineup, and spread the word with the hashtag #FullscreenShowcase. See you on Friday!

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The Academy Awards on YouTube The Academy Awards are Hollywood’s biggest night, bringing A-list celebrities to Los Angeles to celebrate the year’s achievements in film. Millions of viewers around the world tune in to watch, spending upwards of eight hours consuming red carpet, pre-show, and ceremony content. In recent years, YouTube has extended the Oscars viewing window beyond the end of February and turned what was previously appointment television into a year-round content juggernaut. Growth of the Academy Awards online Since 2010, the Academy Awards on YouTube have grown mightily: viewership is up by 89%, and video uploads have increased by 900%. In 2013, the […]

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Amp up your channel income with mid-roll ads What’s up, video addicts! At Fullscreen we’re always looking for ways to help creators earn more money both on and off YouTube. And we’ve got some new advice for you—about mid-rolls! What are mid-rolls? Mid-rolls are ads that you can place in the middle of your videos—just like the commercial breaks of the TV world. Mid-roll ads are incredibly valuable and can quickly boost your earnings big time. Keep in mind that mid-rolls are available only on long-form videos (which YouTube defines as videos 10 minutes in length or longer). If your video qualifies as long form, you can place […]

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Valentine’s Day on YouTube Depending on your perspective, Valentine’s Day can be a time of celebration with your loved ones or a day of stress, anxiety, and last-minute gift purchases. Whichever side you land on, YouTube is increasingly a go-to place for celebrating this special day. But as we’ll see below, some brands seem to be behind the times in capturing this audience’s attention. Valentine’s Day growth on YouTube Since 2009, viewership of Valentine’s Day–related YouTube content has grown by more than 600%, to nearly half a billion views per year. At the current growth rate, Valentine’s day content will eclipse 800 million views […]

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New in your inbox: Fullscreen GO Fullscreeners! We’re bringing some more #PowerToTheCreators with a brand new newsletter, specifically for smaller creators: Fullscreen GO! It’s going out to our network for the first time this week. We’ve heard your feedback on ways to improve the Fullscreen network—especially for newer creators who have tons of potential and talent but don’t (yet!) have a big audience. Do you fall in that category? Then Fullscreen GO is for you. What’s in it for you In each issue of Fullscreen GO we’ll be naming the hottest trends that week—or that very day—for you to capitalize on in your own videos (read […]

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The Big Game: The Super Bowl on YouTube As millions of Americans know, Super Bowl XLIX is coming up on February 1. It wasn’t long ago that advertising during the “Big Game” was reserved exclusively for big brands with multi-million-dollar budgets. Huge automotive and alcohol companies dominated our TV screens with dazzling campaigns that changed the game from a spectacle of sport to appointment television for advertisers. But blue-chip dominance of the Super Bowl’s airwaves has come to an end. With the prominence of YouTube and other video platforms, this advertising showcase has expanded beyond the confines of four quarters on the field and evolved into a month-long […]

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