BlogThe latest for Creators, Brands, and Fans.

Fullscreen Uploader is here! Nowadays, audiences are finding video content not just on YouTube but also Facebook, Twitter, Instagram, Vine, Snapchat, and beyond. As a creator, it can be tough keeping up with all these different platforms. And uploading and optimizing your new videos to each platform takes a lot of time. So today we’ve launched the Fullscreen Uploader to make things easier for you. Now you can upload your video just once and publish to multiple platforms—starting with YouTube and Facebook—in one go! Where you want, when you want When you use the Fullscreen Uploader, you have complete control over which platforms your […]

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The NBA Playoffs online The #MayPac fight is over, and it wasn’t that exciting—but now the NBA playoffs are here! As millions of basketball fans are tuning in to see which teams will make it to the finals, advertisers are aggressively going after these exuberant, beer-loving masses. Traditionally, big blue-chip brands have dedicated significant advertising dollars toward TV commercials that air during these live games. But nowadays it’s clear that brands need to expand their focus toward online viewers, who watch (and sometimes re-watch) game highlights, behind-the-scenes content, interviews, and a range of digital exclusive content. The importance of digital content to these massive […]

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Branded content for Mother’s Day Get your flowers . . . Mother’s Day (in the United States at least) is coming up this Sunday. In honor of mom, let’s take a look at how some top brands are celebrating the holiday through video content. Successful social video campaigns In 2014, American Greetings released their YouTube Mother’s Day ad, “The World’s Toughest Job.” To date, this campaign has earned more than 23M views, accounting for 98% of the channel’s total viewership. This launch resulted in more than 800M PR and social media impressions and increased traffic to CardStore.com—a huge success. This year, companies such as Hallmark, […]

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McBeard joins Fullscreen I’m pleased to announce that Fullscreen has acquired L.A.–based social media studio McBeard. McBeard is a company of more than 100 copywriters, designers and strategists that creates custom content for social media platforms for clients like The Coca-Cola Company, 20th Century Fox, Sony Pictures, Mary Kay, NBC Universal, Warner Bros., Mattel, Netflix and more. McBeard has already been part of the Fullscreen family, collaborating with our teams on AT&T series @SummerBreak and SnapperHero. For years, YouTube has been the foundation of our work, and with this acquisition, we extend our creative offerings to all social channels: Facebook, Twitter, Instagram, Tumblr, […]

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Get ready for 360° spherical video Earlier this year, YouTube announced support for spherical videos in Google’s Chrome browser and Android phones. These videos allow you to control the camera and look around a central point in 360 degrees, either by clicking the onscreen controls or by using the accelerometer on an Android device. And more video platforms beyond YouTube are rumored to be adding support for spherical videos later in 2015. A 360° video viewed in Safari A 360° video viewed in Chrome What does 360° video mean for creators and brands? Spherical videos put you right in the middle of the action. Music videos […]

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5 easy ways to spring-clean your YouTube channel After a rough winter for much of the U.S., warm weather is finally here—which means it’s time for some spring cleaning! If you’re sick of cleaning out your room or your garage, take a break by tidying up your online video life too. Let’s take a look at five simple things you can do to spring-clean your YouTube channel. 1. Make your playlists When you upload a video to YouTube, it just gets thrown in a pile with all your other videos. Viewers can sort upload date or popularity, but your videos aren’t organized in any other way—unless you do […]

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Win tickets to #FullscreenShowcase! Last February, we teamed up with Stageit to bring you a full-day live concert by your favorite Fullscreen musicians. This Sunday, April 19, at 10:15am Pacific time, we’re bringing back #FullscreenShowcase—with some returning artists like Drew Tabor, plus new favorites like Bryan Lanning of DailyBUMPS! How to get tickets Buy a ticket here to the musicians you want to see on our Stageit page and watch from anywhere in the world, right on your laptop! On Stageit, you buy tickets with “notes.” You must buy a minimum of 50 notes ($5 worth) on your debit or credit card. After that, each show in #FullscreenShowcase is “pay what you […]

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Introducing Fullscreen Uploader for Facebook Video Video creators! As you know, your fans are everywhere. They spread across the globe. They follow you on countless social networks. And at Fullscreen, our mission is to empower you to grow those audiences—wherever they can be found. You’ve probably noticed that native video on Facebook is growing. Facebook now sees more than 3 billion native video views per day—65% of them on mobile devices, where your fans increasingly are spending their time. How Facebook video can help you grow You need to be where your audiences are. Yes, there are huge audiences on YouTube, and there always will be. […]

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Vote for your favorite creators in #FullscreenMadness! We’ve teased it in our #FullscreenGO newsletter. We’ve talked about it all weekend long on our new Twitter account, @FullscreenNet. And now, it’s finally here: #FullscreenMadness! How to play #FullscreenMadness is a bracket competition that lets you choose the best video by an up-and-coming creator in the Fullscreen network. Over the past few weeks, we’ve solicited your entries, and now we’ve picked the 32 creators who will be part of the bracket! The bracket is broken down into four divisions: Gamers, Vloggers, Dancers, and Beauty. We’ll hold four weeks of voting, starting today! You can vote on our partner website, Winnin.com. Each week, voting will begin on Monday and […]

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