BlogThe latest for Creators, Brands, and Fans.

Black Friday on YouTube [infographic] Historically, Black Friday was a one-day shopping extravaganza, full of door-busting deals, extended shopping hours, and the occasional tug-of-war over the last remaining (suspiciously understocked) toy. In recent years, consumers have reshaped this free-for-all into a week-long event, avoiding long lines the day after Thanksgiving in favor of shopping on their own time, from the comfort of their homes. This evolution has changed the way retailers reach their customers and also transformed consumers’ buying process—inserting YouTube and mobile devices squarely into the process. Shopping research on YouTube In a recent study, 64% of people cited YouTube as the single most […]

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A video creator’s guide to constructive criticism The best way to improve as at anything—whether you’re an illustrator, a writer, or a video creator—is to get constructive feedback. It’s the negative feedback you might fear—but you shouldn’t! Of course, nonspecific negative feedback like “You suck!” or “I hate you!” don’t do much to help someone. But if you genuinely don’t like a video that someone created and you want to express that dislike, there’s a constructive way to approach it. If a serious video creator has done something that doesn’t click with their audience—whether it’s weak visuals, poor editing, bad audio, or an abrupt change in channel […]

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Shooting videos on a shoestring budget After developing your YouTube brand and designing your episodes, it’s finally time to pick up the camera and start shooting your video! If you’re like many online video creators, you probably had sticker shock when you bought your first camera. Some creators have invested hundreds—if not thousands—of dollars into quality lenses, sturdy cameras with built-in microphones, tripods, lighting, green screens, and so on. And the quality shows in their videos. The good news? There are ways to cut corners when you’re shooting videos on a budget. Bargain vendors First, keep in mind that Fullscreen creators get an exclusive discount on […]

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4 ways to drive YouTube traffic to your brand’s website Though most video creators call YouTube their home, most brands still rely on their own websites to communicate and fulfill their brand promises. But viewers on YouTube are very easily distracted, so how can you get them to click through from your brand’s video to your website? Annotations A clear and targeted call to action (CTA) is a must: viewers need to know exactly what they’ll get if they click away from the video they’re watching. Annotations are a great way to convey that information. Issuing a clear, simple CTA in the hyperlinked annotation informs your viewer of the value […]

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Rooster Teeth Joins Fullscreen I’m excited to announce that Fullscreen has acquired the pioneering creative production studio, Rooster Teeth.Over 11 years, Matt Hullum and Burnie Burns have created an online media empire. Their many different entertainment properties include the longest-running online series, “Red vs. Blue,” hit animated series like “RWBY”, record-setting crowd-funded projects like the upcoming feature film “Lazer Team,” a top-performing podcast network, a major annual event RTX (Rooster Teeth Expo), and one of YouTube’s leading multichannel networks.Together, we will deliver more of the content fans love, in addition to developing new ambitious projects and experiences. CEO Matt Hullum shared some thoughts below […]

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How to write, design, and schedule a YouTube episode So you’re an online video creator. After thinking about and deciding on what your YouTube “brand” will be, it’s time to pick up the camera and start filming, right? Not quite yet! Chances are you should do a little more prep beforehand: first, by writing what the content of each video, or episode, will be. Plot out your episode Unless your video is a short film (or animated short), a traditional “script” probably won’t apply. But the concept of storytelling does still apply. Whether your focus is fitness, gaming, music, or something else, think of each video you make as […]

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6 Fullscreen dos and don’ts for Halloween Note: Some videos contain foul language. Viewer discretion advised! Halloween is upon us, and we at Fullscreen are ready to bedeck our pets in cute costumes, watch our favorite horror movies, and eat an absurd amount of chocolate. But what does it really take to do Halloween right? To help out, we asked Fullscreeners to send some videos to our Twitter account, and we came up with a list. Here we go! DO carve a pumpkin. It’s Halloween—go for it! Take a look at the one RolyUnGashaaHD made.   DO watch your favorite horror movies, but DON’T get killed if […]

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The power of mobile video [infographic] By now, there’s little doubt that mobile is the future of video—look no further than your pocket for proof. Screens are getting larger, data speeds are skyrocketing, and “selfie” is now officially enshrined in our collective lexicon. Even CBS is cutting the cord. Crazy, right? Maybe we should have seen this coming. After all, smartphone adoption in the United States has surpassed 60%, up from 36% just two years ago. Mobile download speeds doubled in 2013, and monthly data usage on mobile devices rose to 1.5 exabytes per month—50% more data than the entire internet used in 2000. But where […]

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6 steps to a perfect tweet Clever hashtag? Check. Witty phrase? Check. Ok all systems go! This 140-character masterpiece is ready to hit the world wide web! You hit the send button, sit back, and wait for the RTs and favs to fly in. One minute passes . . . nothing. Two minutes . . . nothing. Three minutes . . . nothing. Oh no—it’s happened again! Another tweet that you thought was perfect has failed miserably. If this scenario sounds familiar, don’t worry—we’ve all been there, Constructing the perfect tweet is no easy task. With only 140 characters, it’s pretty hard to deliver witty, on-topic, and RT-worthy all at once. Before […]

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