BlogThe latest for Creators, Brands, and Fans.

5 tips for the new YouTuber YouTube has 1 billion users. While not all are content creators, it’s safe to say that several million are uploading consistently, with thousands of new creators joining every day. If you’re just starting out as a video creator, your first few videos will be buried among the millions of videos uploaded each week. So how can you increase your chances of being discovered amid the massive haystack that is YouTube? 1. Brand yourself early on Say two people follow you on Twitter. One has the default ‘egg’ as their profile picture; one has a well-designed image. Which are you more […]

More

3 automotive brands killing it in social video Automotive brands have traditionally been TV-centric. But recently the automotive industry has started reallocating marketing resources to incorporate influencers and social video. Platform-specific content Consumers don’t want their social video feeds crowded with TV ads (if they even watch TV). Instead, young shoppers want to be entertained: they want to see brands with original and engaging content created with them in mind. Brands can easily fall into the pattern of using their YouTube accounts as mere dumping grounds for existing TV commercials. But unless those TV ads were as hilarious as the BMW’s recent Super Bowl commercial, or as touching […]

More

5 right-now trends in influencer marketing The buzz about working with influencers for brand campaigns seems to be everywhere—but how can your brand make the most of it? Check out these five hot trends on how to make the most of a brand collaboration with digital influencers. 1. Visuals rule The world of text-based content has rapidly given way to visuals. Content like videos, emojis, GIFs, infographics, digital stickers, and images is more universally understandable across the globe—and the data prove it.  Tweets that contain images receive 18% more clicks, 89% more favorites and 150% more retweets. And brands that post videos and photos as part of […]

More

10 updates coming to YouTube Every so often, YouTube gives us a sneak peek into some of the new features they’re working on. This week, they highlighted “10 Things Coming Soon for Creators”—everything from smarter comment filtering to improved subscriptions, mobile analytics, and more! Check out YouTube’s video below, and read on to see which features we’re most excited about! Cards updates Not too long ago, YouTube released cards—a mobile-friendly version of annotations that let you link to videos, merch stores, fan funding and more, straight from your videos. To help you collab more efficiently, YouTube is adding a “Channel” card, which lets you link […]

More

Enter our VidCon 2015 lottery! Fullscreen creators: who’s excited for VidCon 2015? We are, and we want to meet you! VidCon is coming up in Anaheim, California, on July 23–25. We’ll be hosting a bowling party for Fullscreen creators the evening of Thursday, July 23, at Bowlmor Anaheim, right next door to VidCon! There’ll be pizza, unlimited soda, an ice cream bar, free merch, and a raffle for some great prizes! However, we only have 50 slots open for RSVPs. So we’re making this a lottery. To enter the lottery, head to our contest page. The more entries you fill out, the higher your chances […]

More

Branded content spotlight: Lipton #BeMoreTea Perhaps you caught stop-motion king PES collecting a few mussels on the beach recently? Or maybe it was Megan Batoon preparing her favorite summertime dish in her “Summertime TEAse” video? Both of these spots were preludes to a big creator collaboration video that showcased a real-life meet-up of social media stars coming together to enjoy a meal—all made possible by Lipton’s summertime #BeMoreTea campaign. In 2015, brands of all kinds have jumped in to branded content and influencer marketing. Today, let’s take a look at how this recent campaign came together with Lipton, Fullscreen, and several of today’s top social video creators. The […]

More

6 things brand sponsors are looking for It seems like it was only yesterday that brand sponsors were throwing money at any YouTube creator they came across. But as the market has developed, brands—and top creators—have started choosing their sponsorship partners carefully to ensure a good fit. When we recently rolled out Influencer Plus, our new service that links creators with brands, many creators have asked us how they could qualify for brand deals. Here are a few tips to get you started. Brands are getting savvy and selective Generally, if you want brand sponsors to come knocking at your door, you’ll get more love if you create original, […]

More

Influencer marketing 101 for brands Influencer marketing. It’s one of the hottest buzzwords in business right now—but what does it really mean? And how should your brand get involved? Let’s take a quick look at where influencer marketing began, how it’s evolved recently, and how you can get started. What influencer marketing means In a nutshell, influencer marketing means identifying specific individuals who have a lot of sway over consumer perception and purchase decisions, then partnering with them to promote brands, products, or services. The idea of selling products by partnering with people who influence popular culture is nothing new. It dates as far back as the […]

More

Periscope tips for YouTubers The next big thing is here, and there’s a good chance it’s already on your phone! Periscope is the latest trend that content creators are starting to adopt. Today, Fullscreen creator Sam Proof gives us a few tips to get started with this new platform! Periscope is micro-broadcasting To start, what makes Periscope so different from Ustream, YouTube Live, Google Hangouts, and other similar live video offerings? Twitter! As Periscope’s parent company, Twitter sets the tone for Periscope. Twitter is a micro-blogging site, and that’s how you should look at Periscope—a micro-broadcasting app. That means: Though a live “show” might work on Periscope, it’s […]

More