BlogThe latest for Creators, Brands, and Fans.

A new stage We’re working on something exciting here at Fullscreen and it’s time to let people know more about it. We are working on a new premium entertainment service that we believe will bridge the gap between social media and television for youth audiences. Fullscreen is committed to cultivating new voices who are capturing the hearts and imaginations of millions worldwide. As an extension of our mission to empower creators, we are providing an opportunity for talent of all types to produce their best work in an immersive product experience. Just as premium cable networks raised the bar for television over the […]

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Movie trailers on YouTube According to a 2015 Google study, 69% of millennials watch trailers on YouTube to decide which movies to see in theaters. And 81% of moviegoers who watch trailers online do so on YouTube. It goes without saying that YouTube is now front and center in studios’ feature film launch marketing plans. Movie trailers on YouTube 101 Studios tend to use three main trailer formats: Teaser trailer: Typically a shorter trailer that entices viewers with the premise or cast without giving away too much of the plot. Official trailer: A full-length trailer that the studio meticulously launches with a full media […]

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YouTube Gaming is here! It was originally announced back in June, and now YouTube’s answer to Twitch is finally here! Say hello to YouTube Gaming—a YouTube built for gamers. With this release, YouTube hasn’t just added a new category: YouTube Gaming means a brand new website, along with both Android and iOS mobile apps. YouTube aims to keep you connected with the games, players, and culture that matter to you, with videos, live streams, income opportunities, and the biggest community of gamers on the web all in one place. Your audience is waiting! YouTube Gaming may have its own website, unique watch pages, and […]

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Take advantage of Facebook video What comes to mind when you hear “online video”? There’s a good chance the first word you thought of is YouTube. And with more than 300 hours of video uploaded every minute, YouTube remains the top place for creators to upload—but it shouldn’t be the only one. Everyone and their grandmother is using Facebook by now, but it’s no longer just a platform for posting FOMO-inducing vacation pics, ranting about your neighbors, or showing your friends what you ate for lunch. We’ve seen Facebook evolve from text-based status updates to beautiful photos and now to native video—which many forwarding creators are […]

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Filter unwanted YouTube comments the easy way One sure thing about being a content creator on YouTube is that you’re going to run into hateful comments and spam at some point. Until fairly recently, there was no easy way to deal with these comments other than manually removing them. Fortunately, YouTube now offers a fantastic comment filtering tool to help combat unwanted comments. To find comment filtering, go to your Video Manager and navigate to the ‘Community’ section (in the left sidebar). Then click through to the ‘Community settings’ page. The ‘Community settings’ page is where you can set your blacklist—the filters you can set to help […]

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Dailymotion comes to the Fullscreen Uploader Fullscreen creators! A few months ago, we launched the Fullscreen Uploader—a new tool that helps you publish your videos to YouTube and Facebook with a single upload, design the perfect thumbnail, and more. Today, we’re adding another platform you can upload to seamlessly: Dailymotion! Publish and monetize on Dailymotion We’ve seen creators build up their Facebook fan pages by uploading their videos natively to Facebook with the Fullscreen Uploader—and now it’s time to grow both your views and your income with Dailymotion. Dailymotion sees more than 3 billion video views each month. It’s the #1 most visited European website in […]

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5 tips for the new YouTuber YouTube has 1 billion users. While not all are content creators, it’s safe to say that several million are uploading consistently, with thousands of new creators joining every day. If you’re just starting out as a video creator, your first few videos will be buried among the millions of videos uploaded each week. So how can you increase your chances of being discovered amid the massive haystack that is YouTube? 1. Brand yourself early on Say two people follow you on Twitter. One has the default ‘egg’ as their profile picture; one has a well-designed image. Which are you more […]

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3 automotive brands killing it in social video Automotive brands have traditionally been TV-centric. But recently the automotive industry has started reallocating marketing resources to incorporate influencers and social video. Platform-specific content Consumers don’t want their social video feeds crowded with TV ads (if they even watch TV). Instead, young shoppers want to be entertained: they want to see brands with original and engaging content created with them in mind. Brands can easily fall into the pattern of using their YouTube accounts as mere dumping grounds for existing TV commercials. But unless those TV ads were as hilarious as the BMW’s recent Super Bowl commercial, or as touching […]

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5 right-now trends in influencer marketing The buzz about working with influencers for brand campaigns seems to be everywhere—but how can your brand make the most of it? Check out these five hot trends on how to make the most of a brand collaboration with digital influencers. 1. Visuals rule The world of text-based content has rapidly given way to visuals. Content like videos, emojis, GIFs, infographics, digital stickers, and images is more universally understandable across the globe—and the data prove it.  Tweets that contain images receive 18% more clicks, 89% more favorites and 150% more retweets. And brands that post videos and photos as part of […]

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