BlogThe latest for Creators, Brands, and Fans.

Why was my video demonetized? It’s been more than 6 months since YouTube’s #adpocalypse went into effect and there are still more questions than answers. “Why did this video get flagged?” is one we see often. Only YouTube knows exactly how their algorithm works, but we did a bit of digging to better understand not only this question, but also how it impacts your long-term recovery, which you can read over on VideoInk. It’s not just metadata When you first upload a video to YouTube, the title, description, and tags will be scanned for ‘risky’ keywords. The list is not known to the public, but […]

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5 steps to rekindle your inspiration Well – summer is sadly coming to an end! Vacations are over, school has started, and the days are growing ever shorter. These gradual changes combined with everyone’s shifting schedules always leads to this weird end of the year creative rut, which chews up any inspiration and motivation you may have and spits them out into the dark nothingness of bleh. But, I’ve got you! Here are five tips on how to rekindle that lost inspiration. Stop beating yourself up Being hard and judgmental on yourself needs to stop immediately. This is a feeling that so many people go through […]

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Are your brands swiping right? As a creator, working with brands is as much a part of the gig as anything, and when it comes to attracting brand partners, I think treating your social platforms like your dating profile is the best strategy. It’s all about making the best first impression – just like when you’re looking for that “special someone”, you know instantly if you’re attracted to that person. Brands are no different. Within seconds they form their own impression of you and what you’re all about. Let’s explore three ways you can get that special brand to swipe right on you. Post to […]

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The end of “influencer” The word “Influencer” has been tossed around the digital creator landscape so much in the past several years that it has nearly lost its meaning. It has become a meme – the decade+ creator community steers clear of its use, while the younger generation automatically attributes the word to a particular type of personality. It is embraced by hundreds of media agencies, misused by news outlets worldwide and often stated in executive meetings as a “catch-all” for the modern creator. However, the use of the word presents many dangers to the creative lifecycle and our businesses. It emphasizes a focus […]

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Instagram’s new Branded Content policy Whether you’re sharing precious family moments, snapshots of a dream vacation, or your latest culinary masterpiece, Instagram is our go-to destination for social photography – and over the years, brands have also started to get involved. Some are posting natively, while many are teaming up with creators – just like you – to further spread the word about their products. However, as we saw in the early days of YouTube, sponsored content isn’t always apparent unless users include the required disclaimers within their post; and let’s be real – many do not. To help brands and creators abide by FTC’s […]

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Keeping your passwords air tight Hacking. It happens. And when it does it can be brutal. Whether it’s your bank, credit card, or your digital accounts, hacking creates a mess for anyone falling victim to it. To help you out, we’ve worked up this short blog post to give you some tips on how to reduce your chances at getting hacked, and if you do get hacked, how to resolve it as quickly as possible. Don’t go phishing Phishing emails have been around forever, but they’re beginning to look as legit as the official ones. Whenever you receive an email that requests any sort of […]

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“Not suitable for all advertisers” We likely don’t need to tell you about YouTube’s recent monetization changes, but if you missed the news, check out these blog posts. To further clarify a video’s monetization status, YouTube rolled out additional changes this week – adding in a   yellow icon in addition to the   strikethrough. When this icon is visible, hovering over it will display the note: “Not suitable for all advertisers.” Now what does this mean? According to YouTube, the yellow icon indicates: “Videos are still eligible to earn money in YouTube Red, but will have limited or no ads because the video has […]

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Creating Fresh Influencer Content: Maltesers™ and Fullscreen Dan and Gavin, also known as The Slow Mo Guys, have garnered over one billion views on their YouTube channel with a relatively simple, but expertly executed concept: everything is cooler in slow motion. In their videos, they shoot a wide variety of objects in slow motion being dropped, exploded, and popped, with amazingly addictive visual results. The duo gave Maltesers™, a MARS Wrigley Confectionary brand, The Slow Mo Guy’s treatment –– using an air pressure cannon to shoot the famously light and airy chocolatey candies at a variety of objects– from a pineapple to a ping pong paddle. The […]

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5 tips for cracking the Instagram algorithm Instagram is growing at an incredible rate with 700 million monthly users, and over 250 million people using stories every day! These numbers provide a compelling reason to be as active as possible on the platform. And just like some of the other huge platforms that we focus on, like YouTube or Facebook, Instagram utilizes algorithms that sort and prioritize content – and where there’s an algorithm, there is a way to use it to your advantage. As we’ve dug deeper into Instagram, we are finding that there are several similarities to how it functions versus how YouTube functions. Although Instagram doesn’t […]

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