BlogThe latest for Creators, Brands, and Fans.

YouTube only monetizing channels with over 10k views You’ve probably heard by now, but YouTube announced last week that it is tightening up its requirements to be a part of their Partner Program. Over five years ago, YouTube opened the floodgates for more creators to participate in the program and start monetizing. This was huge, and created opportunities for all creators. Unfortunately, it also opened up opportunities for people to start abusing the system for their own financial gains. YouTube has spent those last five years fine-tuning this process, putting in place systems and processes to combat this abuse and assure that people’s content (and the money made […]

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Don’t rely on YouTube to pay your bills It’s certainly been an interesting few weeks on YouTube, especially on the revenue front. We’ve heard from several creators – both in and out of the Fullscreen Creator Network, that CPMs have dropped heavily and revenue is following suit. Since it doesn’t affect everyone equally, and there are a whole slew of reasons that CPMs are dropping, we’re going to save that for another day. Today, we’re going to tackle on a harder hitting topic. Don’t expect to make money on YouTube. This statement gains more weight each and every year, and likely won’t slow up anytime soon. The fact of […]

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Real Talk with Joanna & Haley Introducing Real Talk, a new series where we sit down with you the creator, get to know you, your creative process, how you got started, and also ask you to get real. We’re kicking off the series with a couple of our favorite creators: Joanna Spicer & Haley Blais. They both run amazing channels covering everything from beauty tutorials, sketch comedy, vlogs, music, and so much more. One of the most interesting things about them is their cross-continent collaboration. Haley lives in Canada, and Joanna here in LA, and yet they run a podcast together, and found a way to […]

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Let’s talk about age-restricted videos Over the last 24 hours, several creators, both in and out of the Fullscreen family, have come forward to report that some of their videos are being removed from users viewing content via the “Restricted Mode”. In an attempt to gather clarification, we reached out directly to YouTube, and while they aren’t able to reveal specifics about their algorithm, it seems that this comes down to specific metadata terms and age-restricted content. In a nutshell… Creators are finding out that some of their videos are not visible to particular audiences, specifically: “users who are logged out, are under 18 years […]

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Office Hours Recap – 3.15.17 In this week’s Office Hours, we went over – well, quite a bit, so I highly suggest you watch the video to get a grasp on all the information we discussed. But if you don’t have time, then here’s a breakdown. The mysterious case of the sub box Let’s be honest here – no one knows what’s going on with YouTube’s subscription box! So, when you’re creating content for YouTube, you need to think about the overall flow of your story. How are you grabbing the viewer’s attention in the beginning of your video and keeping them engaged throughout? Take […]

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Goodbye, YouTube annotations The day we all knew was eventually coming has finally arrived. YouTube is officially pulling the plug on annotations. Now before you start freaking out, let’s take a look at what this all means. It was only a matter of time YouTube has been not-so-subtly hinting at this change for quite some time now, and for good reason. With more than 60% of watchtime happening on mobile devices, annotations were becoming more useless by the day. More often than not, when you point to yourself and ask your viewers to “click on my face to subscribe”, clicking does absolutely nothing. […]

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Brands Fighting New Battles on New Fronts Abraham Maslow said in 1966, “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” Maslow wasn’t predicting the state of agencies 50 years in the future — but his observations about the human tendency to keep using the tools with which we’re most familiar holds true. As traditional advertising agencies and media companies face the changing needs of brands in the social age, many are struggling as they attempt to use the tools of the past. Fullscreen is an outsider –– in both the worlds of […]

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Production Tips: Sound matters In the last Production Tips post, we discussed how an affordable lighting setup could greatly improve the overall quality of your videos – which means the next topic we need to cover is sound. Having good sound quality in your videos is imperative because if people can’t hear you due to low audio or loud ambient noise, you’re going to struggle to keep their attention. Luckily there are some really easy fixes for this. Whether you’re using the mic on your phone, or stepping it up to a produce something serious, here are some tips that may help you out. […]

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Office Hours Recap – 3.1.17 In this week’s Office Hours live stream, we were joined by Fullscreen Talent Manager, Thomas – who’s been with Fullscreen for over 4 years! Thomas is one of our in-house experts when it comes to production tips. And there was no shortage of amazing advice coming from him in this stream. Watch the whole stream above, and read the brief recap below! Lighting tips We ran through four of the main lighting setups that are both effective and affordable. Whether you’re using the most abundant light source (the sun), or investing in some soft boxes like a real life studio production, […]

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