BlogThe latest for Creators, Brands, and Fans.

Let’s talk about verification The little blue checkmark. That 15×15 graphic we all dream about seeing on our profiles one day – but very few us of actually understand its purpose or how it’s obtained. Since we see many questions regarding verification, let’s take a few minutes to clear up a few misconceptions. What is verification? In general, verification exists to protect and identify celebrities, journalists, companies, and other public figures. Who gets verified? This is where things get tricky, since many of the platforms that offer verification don’t spill the beans on exactly what they look for. Here are a few of the […]

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Brand Safety at Fullscreen Thanks to the Google and YouTube controversy, 2016 became the year that brands finally got #woke to the idea brand safety. Before that, brands were hyper-focused on reach, i.e. ecstatic that video drove a million views, but oblivious to the fact that it played before an extremist ad. Yikes. Fast forward to 2017 and brands are starting to ask the right questions about a changing digital environment, but pulling millions of dollars of digital campaigns off YouTube or any other platform, is definitely not the answer. The issue is that there isn’t one answer and it isn’t cut and dry. […]

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Archivable Instagrams: What It Means For Your Brand In the era of crafting your personal online brand, Instagram has become the go-to vehicle through which people curate their ideal selves. Unfortunately, as a result, it is difficult for brands to encourage users to organically share their branded content on Instagram. Users are hesitant to disrupt their online identity branded content, especially when they aren’t getting those #SPON and #ad dollars. Consumers obsess over their representation via Instagram profiles, so how can brands tap into user generated content without being invasive? Two recent updates to the platform may have the answer: Interactive Stories and Archivable Posts. First of all, […]

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Why are my YouTube earnings so low?! Imagine the following: You spend weeks creating your latest video, hours optimizing its metadata, days marketing it, and despite it receiving a decent amount of views, the earnings are far less than you expected. You likely don’t have to imagine that scenario. You’ve lived it. We all have. Underperforming earnings are very common on YouTube, but many creators don’t know the reasons behind it. Let’s take a look at a few. Earnings are low in general Before we get into the many factors that can result in low CPMs, it’s good to point out that earnings on YouTube aren’t anything […]

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Happy Father’s Day, Fullscreen We believe that dads are more than a generic father figure needed for a backyard BBQ. To be a dad is to be a supporter, a friend, and leader and that isn’t a concept limited to men in khakis with Bud Lights who say “you know what kid.” Men you can be a dad to a dog, be a daddy, you can be whatever the hell you want. With that said, we’re celebrating some of our working dads at Fullscreen today. Check out how being a father has changed how they work annnnnnnd some of their best dad jokes. Pete Stein […]

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Crystal Surrency Joins Fullscreen This week we’re welcoming Crystal Surrency to Fullscreen’s Strategy & Insights group in Atlanta as a VP of Strategy. Crystal brings over a decade of diverse client experience with a focus on marketing strategy and digital strategy consulting, along with expertise in consumer research and extensive business case development. At Fullscreen, she will spearhead global strategy efforts as VP of Strategy. Prior to Fullscreen, she was VP of Strategy at SapientRazorfish, where she led the strategy function for the South Region. Crystal’s hiring supports two key goals for Fullscreen – to develop and deepen our capabilities in strategic consulting for […]

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Get Fidgeting: Tiny Channels. Big Challenges The first Tiny Channels, Big Challenge has wrapped up, and we saw some incredible submissions come through our inboxes. We’re going to take another week to review all the entries, but to keep the fidget spinning, it’s time for another challenge! Get spinning. This month’s challenge is a little more specific, and something you may all be familiar with (and possibly sick of). Fidget spinners! Your task is to create a single video that touches on fidget spinners. Whether you show one, use one, or simply talk about it, the more creative and professional you get, the better chance you’ll catch […]

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Growing GE’s YouTube Channel: Engagement & Subscriber Acquisition BRIEF General Electric (GE) planned and produced a TV series called “GE In The Wild” to drive awareness of GE’s position as a leader in the tech-sci space with regards to their technologies, employees and partners across eight industries. PROBLEM The goal was to drive awareness of GE’s position as a tech-sci leader influencing and guiding the way with their technologies, employees and partnerships across eight industries. The aim was to reach three key audiences, each of which had desired actions and some of which are notoriously difficult to identify and reach –  business decision makers, potential investors and STEM […]

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FULLSCREEN ORIGINAL RESEARCH RESULTS ARE IN GEN Z ACTUALLY WANTS YOUR BRANDED CONTENT, SOCIAL FIRST IS PREFERRED & INFLUENCERS ARE STILL CELEBRITIES Born from YouTube and built by influencers, Fullscreen is a place where connections between creators, fans and brands thrive. We are an epicenter of connectivity, fueled by a 24/7 social feed. With this in mind, we set out to conduct original strategic research to achieve an even deeper understanding of how the youth audiences we engage with on a daily basis feel about themselves, the content they consume, and their relationships with brands. In March of this year, we partnered with Leflein Associates to […]

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