BlogThe latest for Creators, Brands, and Fans.

FULLSCREEN ORIGINAL RESEARCH RESULTS ARE IN GEN Z ACTUALLY WANTS YOUR BRANDED CONTENT, SOCIAL FIRST IS PREFERRED & INFLUENCERS ARE STILL CELEBRITIES Born from YouTube and built by influencers, Fullscreen is a place where connections between creators, fans and brands thrive. We are an epicenter of connectivity, fueled by a 24/7 social feed. With this in mind, we set out to conduct original strategic research to achieve an even deeper understanding of how the youth audiences we engage with on a daily basis feel about themselves, the content they consume, and their relationships with brands. In March of this year, we partnered with Leflein Associates to […]

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Giveaways: Are they a good idea? I’ll give something away – people will love me and I’ll gain so many new fans! No. And no. More often than not, giveaways are a terrible idea, and we have first-hand experience on why you probably shouldn’t waste your time and money. Over the years, I’ve personally run numerous giveaways, and helped plan giveaways for companies I’ve worked at, including the one we ran for the Fullscreen Arcade reboot. On the surface, these giveaways may appear successful, but taking a deeper look, especially months later, a very different story is told. Most giveaways these days focus on engagement; gaining […]

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Twitter flies into the Uploader! The title says it all – Twitter has come to the Fullscreen Uploader to further empower your multi-platform strategies, sitting alongside YouTube, Facebook, and Dailymotion. Multi-platform world As we’ve previously discussed, if you’re looking to grow your online presence and revenue, YouTube cannot be your only focus. Facebook and Twitter can play a major part in building up an audience on other platforms, while still driving traffic back to YouTube. Short and sweet Twitter currently limits API uploads to 160 seconds (2:40), but will soon increase that limit to 10 minutes. Regardless, attention spans are at all time lows, and if the Vine era has […]

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Tiny channels. Big challenges. Greetings, creators! One of the questions we see quite regularly is “As a smaller channel, how can my videos get discovered?” On an ever-growing platform like YouTube, discovery becomes more difficult with each passing day, and unless you’re producing wildly unique content, many of your videos will get buried amongst the millions that are uploaded each week. While we have a set of proprietary algorithms which looks for up-and-coming creators, it’s impossible to catch them all. That’s why we’re launching a new initiative called Tiny Channels. Big Challenges to find creators who live and think outside the box. Each month we’ll be launching […]

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Finding Joy on YouTube As a YouTuber, no doubt you’ve felt it. That annoying urge to just give it all up, retire early, and live out the rest of your life in a log cabin far away from everything. Why is it that we feel this way? The answer is actually quite simple, and somewhat selfish. Money and popularity; the two larger reasons why people start YouTube in the first place, and usually the main reasons they quit. Today, I’m here to help encourage three different YouTubers. Those that are just starting their YouTube adventure, those that have been creating on YouTube with (what feels […]

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Production Tips: Finding the right camera In this series we’ve discussed the importance of lighting, chatted about the various tools available to enhance your audio recording and now, without further ado – it’s time to finish the holy trinity and discuss the camera. Often you’ll see comments on videos like “What camera did you use?” or “What was this shot on?” and for people like Casey Neistat, FunForLouis, Ben Brown and others, it’s become common practice to list their gear in their video’s description to help fend off the rabid camera-junkies. It goes without saying, having a camera is pretty crucial to the video making process. […]

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YouTube only monetizing channels with over 10k views You’ve probably heard by now, but YouTube announced last week that it is tightening up its requirements to be a part of their Partner Program. Over five years ago, YouTube opened the floodgates for more creators to participate in the program and start monetizing. This was huge, and created opportunities for all creators. Unfortunately, it also opened up opportunities for people to start abusing the system for their own financial gains. YouTube has spent those last five years fine-tuning this process, putting in place systems and processes to combat this abuse and assure that people’s content (and the money made […]

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Don’t rely on YouTube to pay your bills It’s certainly been an interesting few weeks on YouTube, especially on the revenue front. We’ve heard from several creators – both in and out of the Fullscreen Creator Network, that CPMs have dropped heavily and revenue is following suit. Since it doesn’t affect everyone equally, and there are a whole slew of reasons that CPMs are dropping, we’re going to save that for another day. Today, we’re going to tackle on a harder hitting topic. Don’t expect to make money on YouTube. This statement gains more weight each and every year, and likely won’t slow up anytime soon. The fact of […]

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Real Talk with Joanna & Haley Introducing Real Talk, a new series where we sit down with you the creator, get to know you, your creative process, how you got started, and also ask you to get real. We’re kicking off the series with a couple of our favorite creators: Joanna Spicer & Haley Blais. They both run amazing channels covering everything from beauty tutorials, sketch comedy, vlogs, music, and so much more. One of the most interesting things about them is their cross-continent collaboration. Haley lives in Canada, and Joanna here in LA, and yet they run a podcast together, and found a way to […]

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