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Creating Fresh Influencer Content: Maltesers™ and Fullscreen Dan and Gavin, also known as The Slow Mo Guys, have garnered over one billion views on their YouTube channel with a relatively simple, but expertly executed concept: everything is cooler in slow motion. In their videos, they shoot a wide variety of objects in slow motion being dropped, exploded, and popped, with amazingly addictive visual results. The duo gave Maltesers™, a MARS Wrigley Confectionary brand, The Slow Mo Guy’s treatment –– using an air pressure cannon to shoot the famously light and airy chocolatey candies at a variety of objects– from a pineapple to a ping pong paddle. The […]

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Employee Spotlight: Matthew Wells Creative employees are essential to success. They inspire their co-workers, elevate good companies to greatness, and drop the most fire memes in that private slack room ayyy. We’re celebrating our creatives in a monthly employee spotlight. First up, Matthew Wells. We talked work life balance, art, and skeleton keys. Check it out below. What is your role at Fullscreen: I am the boy Matthew Wells, and I am a Creative Manager for Central Creative Team. Half of my job is developing and creating social video content with a focus on 2D and 3D motion graphics and editing. The other half […]

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Brand Safety at Fullscreen Thanks to the Google and YouTube controversy, 2016 became the year that brands finally got #woke to the idea brand safety. Before that, brands were hyper-focused on reach, i.e. ecstatic that video drove a million views, but oblivious to the fact that it played before an extremist ad. Yikes. Fast forward to 2017 and brands are starting to ask the right questions about a changing digital environment, but pulling millions of dollars of digital campaigns off YouTube or any other platform, is definitely not the answer. The issue is that there isn’t one answer and it isn’t cut and dry. […]

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Happy Father’s Day, Fullscreen We believe that dads are more than a generic father figure needed for a backyard BBQ. To be a dad is to be a supporter, a friend, and leader and that isn’t a concept limited to men in khakis with Bud Lights who say “you know what kid.” Men you can be a dad to a dog, be a daddy, you can be whatever the hell you want. With that said, we’re celebrating some of our working dads at Fullscreen today. Check out how being a father has changed how they work annnnnnnd some of their best dad jokes. Pete Stein […]

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