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Showing all posts from Mukta Chowdhary

Bot or Not? Exploring the Rise of CGI Influencers Influencers, they’re just like us – until they’re not. You may be following a computer-generated influencer and not even know it. From flaunting trendy streetwear to posting photos with friends at brunch to partnering with brands, CGI influencers are just like human influencers… or are they? In our recent TBH study, Can CGI Influencers Have Real Influence?, we set out to find out more.    WHAT WE FOUND Top 5 Reasons Gen Z and Millennials Follow CGIs How Would You Describe Social Influencers (CGI vs. HUMAN)? Actions taken by followers of CGI Influencers Transparency is EVERYTHING BOTTOM LINE FOR BRANDS Although […]

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IT’S A THIN LINE BETWEEN LOVE AND CREEP: A RETAILER’S DILEMMA When scrolling through your social feeds, you’ll often see memes filled with fear posted from scared digital natives as they call out brands and advertisers that stalk their browsing history. It seems like no one is safe. As Jim Carrey tweeted, “Sometimes I really feel like I’m being watched because every time I talk about something I start seeing ads about it on Facebook and YouTube. Reminds me of the Truman Show.” We’ve all felt it: the gnawing feeling that brands are following us from one device to another and from our brains straight into our social feeds. Our recent […]

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THE CREATOR’S JOURNEY: MASTERING THE ART OF AUTHENTIC DIGITAL CREATIVITY Every day, we see traditional celebs (ahem, Will Smith, Chrissy Teigen, we mean you) trying to master the art of being a digital creator. Yes, that’s right, we said art. And fans of digital creators agree. In our recent study, Influence by the Numbers, we asked followers of social media influencers why they think digital creators are creating content. Fifty-one percent believe that digital creators are doing it for self-expression and creativity, compared to only 39% who felt the same for traditional celebrities. We view digital creators as artists who use social platforms as their canvases. As in all types […]

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