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THX 4 THE FOLLOW: OUR TEAM’S FAVE HANDLES PART 3 In round 3, Lauren Dubinsky, V.P Social Strategy, and, Video Labs Director, Jordan Benedict, open up about their social habits. This week, we’re talking about re-framing the perception of women, keeping up with the latest entertainment news, and learning the truth about how hard it is to actually take care of that succulent. Lauren Dubinsky – VP, Social Strategy Preferred platform: I am most active on Twitter and Instagram. I can’t pick a favorite. That’s like being asked which of my two cats is my favorite. Favorite Handles: Young women are still misunderstood by brands and marketing teams, and love.watts and […]

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Instagram Stories: Filters, Hashtags, Tools, & More This morning, Instagram announced four new features for stories: face filters (like Snapchat), clickable hashtags, reverse video, and an eraser tool. We did our reading and research so you don’t have to. Here’s the full breakdown of new features, the initial response, and what it really means for social strategy. WHAT IS THE UPDATE? Face Filters: Instagram Stories now provide users with the augmented reality filters that Snapchat uses. From a butterfly crown to airbrushed makeup, IG Stories now offers the exact features as Snapchat. Clickable Hashtags: The biggest UX change, most authentic they announced this morning is the ability […]

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THX 4 THE FOLLOW: OUR TEAM’S FAVE HANDLES PART 2 We’re back for round 2 and this week it’s all about Instagram. McBeard co-founder and leader, Alec McNayr, lets us in on his insta habits (spoiler alert: he’s a cool dad) and V.P. of Accounts, Jenn Fisher, shares how she can find magic, even in the mundane follows. Can we get a double tap? Alec McNayr –  Founder and Leader of McBeard Preferred Platform: I love Instagram for personal posting (read: easiest way to see photos of my kids) and Twitter for tracking up-to-the-minute news and of course, comedy jokes. I also love Medium for the long reads… so much […]

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THE 365: WEEK OF 4/24/17 Happy anniversary! Scroll down to see what these folks have learned since starting. Hannah Montplaisir, Senior Account Manager: 1 – Be a problem-solver. Don’t just call out a problem, be a part of the solution. 2 – Push the limits. Collaboration brings creativity, and the best ideas come to life when we challenge each other to think bigger and try something new. 3 – Rock the look. Hoodies, denim & a good pair of running shoes will never go out of style. (Yes, even all together). Melissa Diaz, Account Coordinator: 1 – Always take the time to make your coworkers […]

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THX 4 THE FOLLOW: OUR TEAM’S FAVE HANDLES PART 1 We are all social, all the time. And that means our leaders are too. For the next six weeks, we will profile a few influential leaders each week to learn who they are following, liking, and RTing –– on and off the clock. Two of our Vice Presidents of Accounts, Darnell Brisco and Caitlin Robertson share their favorite platforms and handles for getting up to speed industry news, know-how, and snark. Darnell Brisco, @Dbrisco “I spend the most time on Instagram and Twitter. They complement each other well in my consumption habits. Curated visuals/micro-videos vs a steady stream of constant news.” […]

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CYNOPSIS MEDIA’S TOP WOMEN IN DIGITAL: CAITLIN ROBERTSON This morning, in New York City, Cynopsis Media held its third annual breakfast to honor the Top Women in Digital. The honorees are women who have excelled in digital content, marketing, advertising, online, and social media in the past year. We are proud to announce that Caitlin Robertson, Senior Director of Accounts, was among the women honored this morning. For the past three years, Caitlin has been an invaluable asset to our team. She is an effective and ethical manager, leading by example in all that she does. She values teamwork and professional development, and always pushes her employees to […]

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40 #FEELS IN UNDER 40 WORDS: ALEC MCNAYR To honor Alec McNayr being named to AdAge’s 40 Under 40 list, we asked 40 employees to describe Alec in under 40 words: There’s no greater architect of creativity, culture, and care. Alec brings us into the future with every daily conversation – he inspires us to be our best and create the best for our clients. – Ashley Smith, Account Services Director You’ve empowered us to speak up when we wanted to pitch something we really believed in, defended us when our work was questioned by clients who didn’t get it, and kept spirits light through your incredible humor. […]

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ANNOTATIONS: IT’S NOT YOU, IT’S US (ACTUALLY IT’S YOU) YouTube annotations have been by our side since before we can remember, but on May 2nd we have to say goodbye. We’ve accepted them for who they were – slightly annoying and desktop-only – and have been there for their ups and downs, helping creators and brands control the user experience on YouTube. Annotations touched all of us at some point (unless we only watch YouTube on our phones), whether encouraging us to subscribe, leading us to another video, or compelling us to go into our settings and turn them off. While annotations were beneficial to creators, themselves, many viewers […]

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THE NEW NEW: WEEK OF 3/13/17 Kelly Finnerty, Executive Director of Marketing and Business Strategy: What were you doing before Fullscreen? Leading business development and client strategy for Trailer Park/Deep Focus.  What is your social platform of choice? Instagram. What is a fun fact about yourself? I played professional soccer in Argentina for River Plate. Roslyn Mers, Account Director – (GA): What were you doing before Fullscreen? I worked at Huge in Atlanta, running the AMC account. What is your social platform of choice? Instagram, Facebook. What is a fun fact about yourself? I grew up on a farm and I know every word to Paul […]

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