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Showing all posts from Howard Pinsky

New Features Coming to Twitch Streaming has become an essential part of running a digital content creation business online, and Twitch’s platform is at the forefront of the broadcasting world. Traditionally, Twitch has been geared towards gamers, but it’s very quickly becoming a platform for a wide range of broadcasters. At this year’s TwitchCon, they took to the stage and announced some exciting new features that will be available by the end of this year. Here are a few of the highlights. Stream summary: Creators want to know how their stream went after it ends and starting in November, Stream Summary makes that a reality. […]

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Why was my video demonetized? It’s been more than 6 months since YouTube’s #adpocalypse went into effect and there are still more questions than answers. “Why did this video get flagged?” is one we see often. Only YouTube knows exactly how their algorithm works, but we did a bit of digging to better understand not only this question, but also how it impacts your long-term recovery, which you can read over on VideoInk. It’s not just metadata When you first upload a video to YouTube, the title, description, and tags will be scanned for ‘risky’ keywords. The list is not known to the public, but […]

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Instagram’s new Branded Content policy Whether you’re sharing precious family moments, snapshots of a dream vacation, or your latest culinary masterpiece, Instagram is our go-to destination for social photography – and over the years, brands have also started to get involved. Some are posting natively, while many are teaming up with creators – just like you – to further spread the word about their products. However, as we saw in the early days of YouTube, sponsored content isn’t always apparent unless users include the required disclaimers within their post; and let’s be real – many do not. To help brands and creators abide by FTC’s […]

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Keeping your passwords air tight Hacking. It happens. And when it does it can be brutal. Whether it’s your bank, credit card, or your digital accounts, hacking creates a mess for anyone falling victim to it. To help you out, we’ve worked up this short blog post to give you some tips on how to reduce your chances at getting hacked, and if you do get hacked, how to resolve it as quickly as possible. Don’t go phishing Phishing emails have been around forever, but they’re beginning to look as legit as the official ones. Whenever you receive an email that requests any sort of […]

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“Not suitable for all advertisers” We likely don’t need to tell you about YouTube’s recent monetization changes, but if you missed the news, check out these blog posts. To further clarify a video’s monetization status, YouTube rolled out additional changes this week – adding in a   yellow icon in addition to the   strikethrough. When this icon is visible, hovering over it will display the note: “Not suitable for all advertisers.” Now what does this mean? According to YouTube, the yellow icon indicates: “Videos are still eligible to earn money in YouTube Red, but will have limited or no ads because the video has […]

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Let’s talk about verification The little blue checkmark. That 15×15 graphic we all dream about seeing on our profiles one day – but very few us of actually understand its purpose or how it’s obtained. Since we see many questions regarding verification, let’s take a few minutes to clear up a few misconceptions. What is verification? In general, verification exists to protect and identify celebrities, journalists, companies, and other public figures. Who gets verified? This is where things get tricky, since many of the platforms that offer verification don’t spill the beans on exactly what they look for. Here are a few of the […]

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Why are my YouTube earnings so low?! Imagine the following: You spend weeks creating your latest video, hours optimizing its metadata, days marketing it, and despite it receiving a decent amount of views, the earnings are far less than you expected. You likely don’t have to imagine that scenario. You’ve lived it. We all have. Underperforming earnings are very common on YouTube, but many creators don’t know the reasons behind it. Let’s take a look at a few. Earnings are low in general Before we get into the many factors that can result in low CPMs, it’s good to point out that earnings on YouTube aren’t anything […]

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Get Fidgeting: Tiny Channels. Big Challenges The first Tiny Channels, Big Challenge has wrapped up, and we saw some incredible submissions come through our inboxes. We’re going to take another week to review all the entries, but to keep the fidget spinning, it’s time for another challenge! Get spinning. This month’s challenge is a little more specific, and something you may all be familiar with (and possibly sick of). Fidget spinners! Your task is to create a single video that touches on fidget spinners. Whether you show one, use one, or simply talk about it, the more creative and professional you get, the better chance you’ll catch […]

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Giveaways: Are they a good idea? I’ll give something away – people will love me and I’ll gain so many new fans! No. And no. More often than not, giveaways are a terrible idea, and we have first-hand experience on why you probably shouldn’t waste your time and money. Over the years, I’ve personally run numerous giveaways, and helped plan giveaways for companies I’ve worked at, including the one we ran for the Fullscreen Arcade reboot. On the surface, these giveaways may appear successful, but taking a deeper look, especially months later, a very different story is told. Most giveaways these days focus on engagement; gaining […]

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