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A video creator’s guide to constructive criticism The best way to improve as at anything—whether you’re an illustrator, a writer, or a video creator—is to get constructive feedback. It’s the negative feedback you might fear—but you shouldn’t! Of course, nonspecific negative feedback like “You suck!” or “I hate you!” don’t do much to help someone. But if you genuinely don’t like a video that someone created and you want to express that dislike, there’s a constructive way to approach it. If a serious video creator has done something that doesn’t click with their audience—whether it’s weak visuals, poor editing, bad audio, or an abrupt change in channel […]

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Shooting videos on a shoestring budget After developing your YouTube brand and designing your episodes, it’s finally time to pick up the camera and start shooting your video! If you’re like many online video creators, you probably had sticker shock when you bought your first camera. Some creators have invested hundreds—if not thousands—of dollars into quality lenses, sturdy cameras with built-in microphones, tripods, lighting, green screens, and so on. And the quality shows in their videos. The good news? There are ways to cut corners when you’re shooting videos on a budget. Bargain vendors First, keep in mind that Fullscreen creators get an exclusive discount on […]

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How to write, design, and schedule a YouTube episode So you’re an online video creator. After thinking about and deciding on what your YouTube “brand” will be, it’s time to pick up the camera and start filming, right? Not quite yet! Chances are you should do a little more prep beforehand: first, by writing what the content of each video, or episode, will be. Plot out your episode Unless your video is a short film (or animated short), a traditional “script” probably won’t apply. But the concept of storytelling does still apply. Whether your focus is fitness, gaming, music, or something else, think of each video you make as […]

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6 Fullscreen dos and don’ts for Halloween Note: Some videos contain foul language. Viewer discretion advised! Halloween is upon us, and we at Fullscreen are ready to bedeck our pets in cute costumes, watch our favorite horror movies, and eat an absurd amount of chocolate. But what does it really take to do Halloween right? To help out, we asked Fullscreeners to send some videos to our Twitter account, and we came up with a list. Here we go! DO carve a pumpkin. It’s Halloween—go for it! Take a look at the one RolyUnGashaaHD made.   DO watch your favorite horror movies, but DON’T get killed if […]

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The power of mobile video [infographic] By now, there’s little doubt that mobile is the future of video—look no further than your pocket for proof. Screens are getting larger, data speeds are skyrocketing, and “selfie” is now officially enshrined in our collective lexicon. Even CBS is cutting the cord. Crazy, right? Maybe we should have seen this coming. After all, smartphone adoption in the United States has surpassed 60%, up from 36% just two years ago. Mobile download speeds doubled in 2013, and monthly data usage on mobile devices rose to 1.5 exabytes per month—50% more data than the entire internet used in 2000. But where […]

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6 steps to a perfect tweet Clever hashtag? Check. Witty phrase? Check. Ok all systems go! This 140-character masterpiece is ready to hit the world wide web! You hit the send button, sit back, and wait for the RTs and favs to fly in. One minute passes . . . nothing. Two minutes . . . nothing. Three minutes . . . nothing. Oh no—it’s happened again! Another tweet that you thought was perfect has failed miserably. If this scenario sounds familiar, don’t worry—we’ve all been there, Constructing the perfect tweet is no easy task. With only 140 characters, it’s pretty hard to deliver witty, on-topic, and RT-worthy all at once. Before […]

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YouTube Fan Funding is coming! Fullscreeners! Over the last month, YouTube began to roll out a beta program for a brand new feature called Fan Funding, which lets fans support the channels they love by making voluntary tips directly to them using Google Wallet. Here’s how it works! Fan Funding eligibility Once YouTube rolls out Fan Funding to everyone, you’ll need to meet the following eligibility guidelines if you want to use it: Have a YouTube account in good standing (no copyright strikes, Terms of Use / Terms of Service strikes, or third-party global blocks) Meet the criteria for YouTube partnership (if you’re already partnered […]

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7 Fullscreeners to start Insta-stalking If you’re a social media enthusiast, 2010 should hold a very special place in your heart. Not only was it the year Steve Jobs introduced the iPad, it also was the birth of the procrastination-friendly app Instagram. Instagram was conceived by San Francisco–based developers Kevin Systrom and Mike Krieger, who wanted to deliver an app that took advantage of people’s love of visual content and would satisfy our mobile-driven culture. Flash forward four years, and 13% of all Internet users have an Instagram account—the app now attracts more than 200 million monthly active users. Impressive, right? Despite brands flocking to […]

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Developing your YouTube brand Coke. Gap. Taco Bell. All well-known brands with well-known products—but what does that mean for a YouTube creator? Creating a brand is part of creating original content. Your brand is your identity—what you show the world with your YouTube channel. Let’s say a girl named Tina watches a variety of YouTube videos daily: from fitness and health to fashion and vlogs to comedy/pranks and music. She decides, “I want to make my own channel too!” How does she begin? The urge to pick up the camera and make it up as you go along is an easy, tempting road to […]

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