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Cue the confetti drop! We just won back-to-back awards for our work with two amazing brand partners!
First, a Cynopsis Model D Award, for Revlon’s #LiveBoldly campaign winning for Best Use of a Digital Influencer in Web Video Campaign and second, a Gold Clio Entertainment Award for the mysterious Mother! campaign with Paramount Pictures for Theatrical: Social Media Multi-Platform Campaign.
If you didn’t already know, the Cynopsis Model D Awards not only honor digital innovators in the media space who create the best in online video content, advertising and talent, but also those who are pioneering new technologies and fresh formats within the industry. Similarly, the Clio Entertainment Awards, known as the original and definitive distinction in creative communications for the entertainment business, honor those continuously creating the best in entertainment marketing in spite of an ever changing field.
Here’s how these two campaigns combined digital innovation and creativity to drive results and win awards.
Cynopsis Model D Awards
Best Use of a Digital Influencer in Web Video Campaign
Fullscreen + Revlon #LiveBoldly
With two objectives in mind: to continue growing a female millennial audience on YouTube and to increase awareness for the ColorStay long-lasting makeup collection, Fullscreen brought the #LiveBoldly campaign to life. By blending the perfect mix of engaging and relatable videos, top influencers and appropriate feeds, Revlon was able to form an impactful relationship with a new generation of ColorStay users and a substantial increase in Revlon’s YouTube Channel.
Clio Entertainment Awards
Theatrical: Social Media Multi-Platform Campaign
Mother!: Mother’s Mysterious Marketing
Tapping into Aronofsky’s clue-loving fanbase, Fullscreen launched an Instagram campaign for the movie Mother! that allowed fans to explore and uncover details about the film. The mystery continued throughout the campaign, with wild techniques like soundwave imagery and geometric symbolism used in creative to build the buzz.
Cheers to the winning teams!